2. L a s t M o n th , IB M 's m o b ile p o in t o f v ie w w a s p u b lis h e d in T h e W a ll
S tr e e t J o u r n a l in b o th th e U .S . a n d E u r o p e e d itio n s .
" A s y o u w a lk d o w n t h e s t r e e t , t a k e n o t ic e o f t h e p e o p le
a r o u n d y o u : w it h d e v ic e s in h a n d , t h e y ’r e r e s e a r c h in g ,
b u y in g , c o lla b o r a t in g . T h e y ’r e d o in g b u s in e s s .
W ith th e la u n c h o f IB M M o b ile F ir s t, o r g a n iz a tio n s n o w h a v e th e
to o ls to h e lp m a k e th e s e in te r a c tio n s m o r e p e r s o n a liz e d , m o r e
e ffic ie n t a n d m o r e s e c u r e th a n e v e r b e fo r e . W h ic h m e a n s th e y
c a n g e n e r a te m o r e v a lu e fo r th e c lie n ts m o r e v a lu e fo r
c o m p a n ie s — a n d th e ir e m p lo y e e s , p a r tn e r s a n d c u s to m e r s —
t h a n e v e r b e f o r e . I t ’s h a p p e n i n g a l l a r o u n d u s — b i l l i o n s o f
tr a n s a c tio n s a d a y , m illio n s o f tim e s a s e c o n d — a n d th e g o o d
n e w s i s , i t ’s j u s t g e t t i n g s t a r t e d . O n a S m a r t e r P l a n e t , t h e f u t u r e
o f b u s in e s s is q u ite lite r a lly in o u r h a n d s ."
3. 1 billion
534 billion
Dollars in mobile
transactions by 2015
Increase in mobile
transaction volume
since 2011
1 trillion
85%
126 million
Smartphone
users by 2016
Devices connected to
the internet by 2013
Of enterprises use
external cloud services
69.1%
Tablet users by 2016
4. Mobile Devices Eclipse PCs
Mobile Infrastructure Growth
Mobile Apps Growth
WW Mobile Infrastructure Opportunity
WW Mobile Applications Opportunity
$5.0
$50.0
$4.0
66% CAGR
$30.0
Billions
Billions
$40.0
$20.0
$2.0
$10.0
$1.0
$0.0
$0.0
2010
2011
2012
2013
2014
2015
Source: IDC 2010
Mobile Apps Surpass Web
20% CAGR
$3.0
Mobile Commerce Growth
US Mobile Commerce
2010
Source: IDC 2010
2011
Mobile Platf orm
2012
2013
Mobile Security
2014
2015
Device Management
Mobile Payments Growth
Mobile payment trans – in $B by 2015
China
EU
US
Source: Juniper Research 2011
5. 1
2
3
4
5
Mobile is primary
91% of mobile users keep their device within arm’s reach 100% of the time
Insights from mobile data provide new opportunities
75% of mobile shoppers take action after receiving a location based messages
Mobile is about transacting
96% year to year increase in mobile cyber Monday sales between 2012 and 2011
Mobile must create a continuous brand experience
90% of users use multiple screens as channels come together to create integrated
experiences
Mobile enables the Internet of Things
Global Machine-to-machine connections will increase from 2 billion in 2011 to 18
billion at the end of 2022
8. Design & Develop
Instrument
Obtain Insight
Integrate
Industrialize
Manage
Deploy
IBM Mobile Development
Lifecycle Solution
Test
Scan & Certify
9. 10 acquisitions to strengthen our position in
mobile since 2006 …
200+ IBM Software apps available in
App Stores; ~ 1M downloads …
125+ patents for wireless inventions in 2012,
bringing the total to 270 …
Doubling 2013
investment …
Cited as a leader in app design and managed
services by Forrester and Gartner …
10. Worklight Studio
The most complete, extensible environment with maximum
code reuse and per-device optimization
Worklight Server
Unified notifications, runtime skinning, version management,
security, integration and delivery
←
Worklight Runtime Components
Extensive libraries and client APIs that expose and interface
with native device functionality
Worklight Console
A web-based console for real-time analytics and control of your
mobile apps and infrastructure
Worklight Application Center
A cross-platform private mobile application store focused on
the needs of a development organization or a team
11. Web Apps
Hybrid Apps - Web
Hybrid Apps - Mixed
Native Apps
Written in HTML5
JavaScript and CSS3.
Quick and cheap to
develop, but less
powerful than native.
Source code consists
of web code and
included Worklight
libraries and executed
in a native shell.
User augments web
code with native
language for unique
needs and maximized
user experience.
Platform-specific.
Requires unique
expertise, pricey and
long to develop. Can
deliver higher user
experience.
Mobile Browser
Worklight Runtime
Worklight Runtime
Web Code
<!DOCTYPE html
PUBLIC
<html>
<! - - created 2003-1212 - <head><title>XYZ</title
>
</head>
<body>
</p>
</body>
</html>
Web Code
<!DOCTYPE html
PUBLIC
<html>
<! - - created 2003-12-1
<head><title>XYZ</title
</head>
</body>
</html>
Device APIs
Web
Native10010
<!
DOCTY
PE
html
PUBLIC
create
d
200312
</p>
</body
>
</html
>
10101
01110
10010
10101
01010
10010
01001
01111
00100
11001
0
Device APIs
Native Application
100101010101110100101
001001010111010010011
010101010100100100101
111001001100101010100
101010101001010101010
101010101011111100000
101010101010100100101
010101010100011110101
000111101010011101010
111110010110111101000
1011001110
Device APIs
12.
13. Worklight Studio
HTML5, Hybrid,
Native Coding
Optimization
Framework
Integrated Device
SDKs
3rd Party Library
Integration
1
iOS
Android
2
Worklight Application
Center
Development Team Provisioning
Cross-Platform
Compatibility Layer
Enterprise App Provisioning
and Governance
Server Integration
Framework
App Feedback Management
Blackberry
Encrypted and
Syncable Storage
Windows
Phone
Windows 8
Java ME
Runtime Skinning
Reporting for Statistics
and Diagnostics
4
Worklight Server
Mashups and service
composition
JSON Translation
Adapter Library for
backend connectivity
Stats Aggregation
Enterprise Backend Systems &
Cloud Services
Mobile Web
Desktop Web
User authentication
and mobile trust
3
Device Runtime
Application Code
SDKs
Client-Side
App Resources
Direct Update
Mobile
Web Apps
Unified Push
Notifications
5
Worklight Console
Reporting and
Analytics
Push /SMS
Management
App Version
Management
15.
Comprehensive, complete, resilient functional
testing
•
•
Complete – Record, edit, and run on mobile devices
•
Resilient – Same test runs across multiple devices
•
Comprehensive – Android and iOS, Native and hybrid
Simple to use–Natural language scripts can be used by
developers and non-developers alike
Streamlined, four-step process
1.
2.
3.
4.
Record
Play your test first with the recording-ready app and generate
a test script
Author
Edit and enhance the test script by adding verification points
and others instructions
Playback
Run the test script on a real device, a simulator or an
emulator
Report
Generate an HTML report
Deliver consistently high quality
across
your mobile app portfolio.
16. Challenges of geo-location
New toolkit makes geo-location practical
Efficiently collect geo-location data (GPS and Wifi)
Set policies for acquiring geo data and sending it in
batch
Trigger business actions when user reaches a point of
interest, or enters or exits a region (geo-fencing)
Server-side logic enables meaningful reaction to
important geo events
Automatic
Check-In
............
Multiple geo modalities–Requires both GPS and Wifi
sampling and interpolation
Resource intensive –Continuous polling strains
network and battery resources
Enterprise integration – Meaningful action requires
context from back-end systems
SMS, Push
Example: Geo-enriched
hotel check-in experience
17. Skins provide support for multiple form
factors in a single executable file for
devices of the same OS family.
•
•
•
Different screen sizes
Different screen densities
Different input methods
Skins are a sub-variant of an environment
packaged in a single app
Decision on which skin to use is done
automatically at runtime
Developer-controlled JavaScript file run at
app startup determines which skin to load
20. IBM and partner apps available in app stores
(new or updated in 2012)
80+
164+
172+
23+
iPad apps
iPhone apps
Google Play Android apps
Blackberry App World apps
IBM Social Apps user downloads (excluding email)
500,000 from Apple App Store
100,000 from Google Play
20,000 from Blackberry App World
Does not include additional Android and Blackberry applications
and downloads from customers’ internal servers and other sites/stores
IBM bCase
IBM BGS 2012
IBM Business Agility
IBM Business Process Manager
IBM Canada - Maximo Mobile Resources
IBM Cloud for Midsize Businesses
IBM Cognos Mobile
IBM Connections
IBM Content Navigator
IBM Endpoint Manager Mobile Client
IBM Follow z
IBM Forum
IBM IBV
IBM Integrated Expertise
IBM Itinsight
IBM Notes Traveler Companion
IBM Symphony Viewer
IBM Mobile Systems Remote
IBM Performance 2012 + ECM
Anwendertagung
IBM Rio
IBM Sametime
IBM Sametime Meetings Viewer for iPad
IBM SCGS 12
IBM SmartCloud Meetings for iPad
IBM SmartCloud Meetings for iPhone
IBM Software Guide
IBM Software Partner Marketing App
IBM Sterling Control Center Mobile
IBM Sterling Document Tracking Mobile
IBM Sterling Field Sales Mobile
IBM Sterling InFlight Data Management Mobile
IBM Sterling Integrator Mobile
IBM Sterling Order Management
Administration Mobile
IBM Sterling Store Associate Mobile
IBM Sterling TMS Carrier Mobile
IBM Tivoli Storage Manager
IBM XIV Mobile Dashboard
IBM XIV Mobile Dashboard for iPhone
21. Wanna play? – play today!
Se videoen
http://www.youtube.com/watch?v=uPFoT_MqLY4
Gratis download af Worklight Developer Edition:
http://www-03.ibm.com/software/products/us/en/worklight/
26. Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
IBM & Partner Applications
Application & Data Data Services
Application Platform andPlatform
Management
Devices
Security
Network
Cloud & Managed Services
Analytics
Servers
Automotive
Development & Integration Services
Strategy & Design Services
Industry Solutions
27. IBM MobileFirst Platform
Available Today!
For clients that need to:
Quickly develop and deploy high quality mobile apps
across multiple platforms
•
Automated testing for high quality mobile apps
(planned beta in 1Q)
Seamlessly connect rich mobile applications to
enterprise data and services
•
Streamlined deployment for private clouds on
PureApplication System
IBM MobileFirst Platform offers:
•
Single sign-on across multiple apps on a device
•
Latest versions of all major mobile OS’s (iOS, Android,
Windows, and BlackBerry)
Native, web, or hybrid app development
Tools to build & test high quality apps for many devices
Management, security, continuous delivery & distribution of apps
Easy connectivity to existing data & services for mobile usage
On-premises or managed service delivery
IBM Worklight
IBM Rational Test Workbench
IBM Mobile Application Platform Management
28. IBM MobileFirst Management
Available Today!
For Clients That Need To:
Implement BYOD with confidence
Manage secure sensitive data, regardless of the device
Handle multi-platform complexities
with ease
• Latest versions of all major mobile OS’s (iOS, Android, Windows, and
BlackBerry)
• Defense-grade encryption
thru FIPS 140-2 compliance*
IBM MobileFirst Management Offers:
Unified management across devices
Option to wipe corporate data
Configuration & enforcement of password policies, encryption, VPN
access & camera use
• Automatically grant or deny email access based on device
compliance
• Ease admin by setting and reporting
IBM Notes Traveler security policies
Streamlined workflow between
development & operations with an
integrated Enterprise App Store
IBM Endpoint Manager for Mobile Devices
On-premises or managed service delivery
IBM Enterprise Services Managed Mobility
IBM Mobile and Wireless Network Management
29. IBM MobileFirst Analytics
For Clients That Need To:
Optimize digital & mobile experiences
to drive online conversion
Analyze mobile behaviors and quantify business impact of user
struggles
Improve customer service resolution
and drive loyalty
IBM MobileFirst Analytics Offers:
Automatic detection of customer issues through user and mobile
device data
User behavior drill down with high fidelity replay & reporting of the
user experience
Available Today!
• Capture and high-fidelity replay of mobile
gestures* for mobile web sessions on iOS
and Android-based devices
• Add-on Heatmap, Link Analytics, Form
Analytics, and Attention Maps for better
understanding of users’ intent through
highly visual analytics**
Correlated customer behavior with network and application data
High conversion and retention rates with quantifiable business
impact analysis
Tealeaf CX Mobile
30. IBM MobileFirst Security
Available Today!
For Clients That Need To:
Protect devices and data
Defend the network
Ensure secure access
Safeguard mobile apps
Preserve user experience without compromising security
•
State-of-the-art high-quality vulnerability analysis for
mobile apps
•
•
IBM MobileFirst Security Offers:
Native support extended for iOS
to accelerate enterprise usage*
Enhanced support for JavaScript analysis
in hybrid mobile apps*
Context aware risk-based access control
Mobile threat protection
Strong session management & Single Sign-on
•
Out-of-the-box support for IBM Worklight built apps to
incorporate context aware risk-based access
Vulnerability analysis for mobile apps
Visibility and analysis of security events from the device, network,
user and app behavior
IBM Security Access Manager for Mobile and Cloud
IBM AppScan
Notes de l'éditeur
{"27":"(iOS, Android, Windows, and BlackBerry)\n","28":"(iOS, Android, Windows, and BlackBerry)\n","29":"* Mobile gestures such as zoom in/out, pinch in/out, scroll left/right and orientation change\n** Requires integration with additional Tealeaf CX products\n","30":"(iOS, Android, Windows, and BlackBerry)\n","26":"MAIN POINT: Today we are launching a new IBM Mobile offering portfolio\nSPEAKER NOTES:\nToday IBM we are re-launching our mobile offering portfolio to provide customers with an end to end set of offerings to help them embrace mobile first. We will approach the marketplace with a series of solutions led by GBS that are industry oriented. We have agreement with GBS on the three most important usecases in each industry, which we will discuss in greater detail on the next chart. GBS will lead the dialogue around the transformation and we will the offer a range of HW and SW mobile enabled solutions to support the transformation. Today on the app store there are over 200 IBM Software packages that have mobile enabled clients. We also have mobile enabled services that you can get from the smart cloud. \nAcross the bottom of the chart, you will see how we will broaden the concept around the IBM MobileFirst Platform. When we launch the new brand it will include the mobile application development platform. Today that is known as Worklight. We will have mobile analytics which is known as Tealeaf today. We have mobile security – which is managed today by app scan, ISAM and other products in the security portfolio. And we have mobile management – which today is mobile endpoint manager. These products will integrate to provide a seamless suit of capabilities.\nIn addition, on the left, bottom and right hand side you see a set of strategy & design services, cloud & managed services, and development &integration services. Our colleagues in GTS and GBS have a set of services around mobile management, mobile application development and lifecycle management among others. And all of this will run on the cloud operating environment which enables customer to consume the solutions either on premise or in the cloud. \n"}
