IBM Smarter Business 2012, Smarter Analytics

1. Smarter Analytics / Smarter Students…
Torben Noer
Business Analytics Specialty Architect
IBM Danmark

2. Data…

3. How Many 4’s Do You See?
1592653589793238626338327950288197169399375
1058209749592307816062862089986280382532117
0679821808651328230667093846095505822317253
5908128481117502810270193852110555966229895
9303819628810975665933612875682337867831652
7120190915685669236034861053266821339360726
0291412737258700660631558817881520920962829
2509171536367892590360011330530588206652138
3 3

4. How Many 4’s Do You See?
1592653589793238626338327950288197169399375
1058209749592307816062862089986280382532117
0679821808651328230667093846095505822317253
5908128481117502810270193852110555966229895
9303819628810975665933612875682337867831652
7120190915685669236034861053266821339360726
0291412737258700660631558817881520920962829
2509171536367892590360011330530588206652138
4 4

5. „ If you don‘t know where
you are going, it doesn‘t
matter which way you go.“
Lewis Caroll, Alice im Wunderland
5

6. A journey requires proper preparation
6

7. Is this the right preparation for the journey?

8. 8

9. Hvad er Analytics?

10. Hvad er så Business Analytics?

11. Men hvad så med Smarter Analytics?

12. Så er der film...
Er denne mand smart eller analytic?

13. “Data isis the New Oil”
“Data the New Oil”
Ann Winbald,
Co-founder Hummer
Winbald Venture Capital
In its raw form, oil has little value.
Once processed & refined, it helps
power the world.
13

14. Better
outcomes
Smarter
decisions
Actionable
insights
Relevant
information

15. Since then, analytics has
continued to evolve:
• From business initiative to business imperative
• From enterprise data to big data
• From advancing single organizations to
transforming entire industries

16. Analytics has evolved from business initiative
to business imperative
Analytically sophisticated companies outperform their competition
Respondents who say analytics Organizations achieving
creates a competitive advantage a competitive advantage
with analytics are
2010 37% 57%
2011
increase
58% 2.2x
more likely to
Early adopters
substantially outperform
Ratio of respondents who indicated analytics creates a competitive advantage to those
who indicated it did not and the likelihood they also indicated their organizations was
“substantially outperforming their competitive peers.” The ratio was 2.0 to 1 in 2010.
their industry peers
Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business
Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011

17. Analytics is expanding
from enterprise data to big data
Volume Velocity Variety
12 terabytes
of Tweets created daily
5 million
trade events per second
100’s
from surveillance cameras
video
feeds
Analyze product sentiment Identify potential fraud Monitor events of interest
350 billion
meter readings per annum
500 million
call detail records per day
80% data
growth
are images, video, documents…
Predict power consumption Prevent customer churn Improve customer satisfaction

18. Analytics is moving from advancing single
organizations to transforming entire industries
For example, healthcare providers are personalizing
patient care based on data and content never
combined successfully until now.
The result?
Optimized patient
outcomes and a
transformed industry

19. IBM visionen

20. How many years did it take
the following products to
reach 50 Mio users?

21. 2 years
3 years
13 years
38 years

22. Facebook statistics

23. Og der er nok at tage fat på...

24. Customers are talking…with each other
78%
Of all consumers trust the opinion
of other customers
Source: August 25, 2009, “The Broad Reach Of Social Technologies” Forrester report
95M
Tweets sent via Twitter
…every day

25. Analyze Social Media with IBM Cognos Consumer
Insight
• Analysis of unstructured data
• Understand your customers
• Develop powerful strategies
Eks: KLM, Toyota
25

26. Ny stilling?
• Hvad står CDO for?

27. Gartner BI Hype 2012

28. Gartner PM Hype 2012

29. „The great day – when all the
information for solving a management
problem is only a push button away – is
closer than you think.“
Business Week, 1963
29

30. Watson

31. 31