Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beehive Smartcamp Finalist US Regionals 2014
1.
2. Online Trust is Broken !
Source: Cybersource:2013 Online Fraud Report
$3.5BLost annually due to online
fraud in the US alone
$40BLost annually due to
unnecessary blocks to
online transactions
Source: Trust Insight Report, Dec 2013
3. Social Authentication Technology™
Salient Features
• Horizontally scalable
• Culture and language independent
• Adaptable to virtually any social
network or data source
• Track users, not transactions
4. How can you trust
someone online you
have never met?
5. Genuine UserFake User
Real Users Are Complex
Online identity is current email / IP – 2 points
We use thousands of points of data
6.
7. Partnering with 800 Dating Sites
Verified identities in 22 countries
Language and culture independent