1. © 2015 IBM Corporation
Big Data & Analytics Days, Part 1:
Summary
Presenter Name and Contact Info

2. © 2015 IBM Corporation‹#›
Data is the new basis of
competitive advantage.
Drive business
outcomes
by applying more
sophisticated analytics
across more
disparate data sources
in more parts of
their organization.
Capture the time
value of data
by developing
“speed of insight”
and “speed of action”
as core differentiators.
Change the game
in their industry
or profession with
cognitive capabilities
Leaders will:
Our Point of View

3. © 2015 IBM Corporation‹#›
Why act now?
Create IT AgilityManage RiskOutperform
Only 1 in 5 organizations
allocate more than 50% of
IT budget to new projects
Of leaders cite growth as
the key source of value
from analytics
Source:
1 - IBM IBV Study: Analytics: A blueprint for value, October 2013
2 - IBM Global Study on the Economic Impact of IT Risk, 2013
3 - IBM Global Data Center Study, 2012
Of respondents were impacted
by a cyber security breach over
the past 24 months
46%75% 1in5

4. © 2015 IBM Corporation‹#›
Imagine the possibilities of analyzing all available data
Real-time
Traffic Flow
Optimization
Fraud & risk
detection
Accurate and timely
threat detection
Predict and act on
intent to purchase
Understand and
act on customer
sentiment
Low-latency network
analysis

5. © 2015 IBM Corporation‹#›
80%
150%
95% 98.5%
The Opportunities from Big Data & Analytics Are Infinite
Reduction in
serious accidents
Revenue
growth rate
Accuracy monthly
sales forecasts
On-time delivery
target achieved

6. © 2015 IBM Corporation‹#›
#1
Build a culture
that infuses
analytics
everywhere
Five Key Decisions
!
• Develop a curiosity-driven and evidence-
inspired workforce.
• Include analytics into everything
employees touch.
• Move from elite few to empowered many.
• Imagine what’s possible!
Start with your people

7. © 2015 IBM Corporation‹#›
#2
Apply analytics
to improve
your core
competitiveness
Five Key Decisions
New
business models
Operations
CustomerFinance
Risk
IT
Seek the right business use case(s)

8. © 2015 IBM Corporation‹#›
#3:
Invest in
capabilities
driven by
software
Five Key Decisions
!
• Must be fluent in all forms of data and analytics.
• Must be able to analyze data in motion.
• Must be a joint business/IT initiative to deploy
the right capabilities at the right time.
• Realize the promise.
Build against a master plan

9. © 2015 IBM Corporation‹#›
Landing,
Exploration
and Archive
data zone
Operational
data zone
Real-time Data Processing
& Analytics
Harness all data and all paradigms
Transaction and
application data
Machine,
sensor data
Enterprise
content
Image,
geospatial, video
Social data
Third-party data
Information Integration & Governance
Deep
Analytics
data zone
EDW and
data mart
zone

10. © 2015 IBM Corporation‹#›
Be more right, more often
What did
I learn,
what’s best?
Cognitive
What action
should I take?
Decision
management
Why did it
happen?
Reporting,
analysis, content
analytics
What could
happen?
Predictive
analytics
and modeling
What is
happening?
Discovery and
exploration

11. © 2015 IBM Corporation‹#›
Information Integration & Governance
Systems Security
On premise, Cloud, As a service
Storage
New/Enhanced
Applications
All Data
What action
should I
take?
Decision
management
Landing,
Exploration
and Archive
data zone
EDW and
data mart
zone
Operational
data zone
Real-time Data Processing & Analytics What is
happening?
Discovery and
exploration
Why did it
happen?
Reporting and
analysis
What could
happen?
Predictive
analytics and
modeling
Deep
Analytics
data zone What did
I learn,
what’s best?
Cognitive
Put in place the new architecture required

12. © 2015 IBM Corporation‹#›
#4:
Be proactive
about privacy,
security and
governance
Five Key Decisions
!
• To trust the insight, you must trust
the facts.
• Enable risk-aware decisions.
• Protect sensitive data.
Forge approach while balancing risk

13. © 2015 IBM Corporation‹#›
To trust the data you must trust the facts
Integrate and Link
Big Data
Manage Big Data
Over Its Lifetime
Cleanse and Validate
Big Data
Protect and Audit Big
Data

14. © 2015 IBM Corporation‹#›
#5:
Understand the
levers of
differentiation
you can influence
Five Key Decisions
!
• Enable:
• Source of value, measurement, platform
• Drive:
• Culture, data, trust
• Amplify:
• Sponsorship, funding, expertise
!
* Analytics: A blueprint for value
Converting big data and analytics insights into results
IBM Institute for Business Value, 2013
From IBM Institute for Business Value* study

15. © 2015 IBM Corporation‹#›
Consider a Chief Data Officer to drive strategy to execution
Chief Data
Officers
Elevate the
Role of Data
& Analytics
Accelerate
Talent
Development
Cultivate
Eminence
Accelerate innovation
and transformation
Establish an agile and
trusted big data and
analytics foundation
Advance governance, privacy,
and security of data

16. © 2015 IBM Corporation‹#›
Proactively set your course
Identify the high value opportunities in to exploit
analytics on all types of structured, unstructured
and real-time data
Scale by expanding to additional use cases,
appointing a Chief Data Officer to institutionalize
standards and engage the organization in new ways
Transform to a data-driven culture supported by
strong governance principles and a corporate
strategy that seeks to infuse analytics everywhere
Establish the right architecture and funding
model to make the full range of data, and breadth
of analytics, easily available to all
Prove value to business leaders by launching pilot
programs centered on deeper data insight, cognitive
learning, or business process efficiency

17. © 2015 IBM Corporation‹#›
New realities are causing disruption…
and an opportunity for change and improvement.
Are you READY?
Charting your journey

18. © 2015 IBM Corporation‹#›
Big Data & Analytics is a journey.
Be proactive
about privacy,
security and
governance
Build a culture
that infuses
analytics
everywhere
Invest in a
big data &
analytics
platform
Imagine It. Realize It. Trust It.

19. © 2015 IBM Corporation‹#›