The document discusses a presentation given by David Gallagher at the ICCO Global Summit in October 2013 in Paris about whether public relations agencies should enter advertising awards competitions and how they can be successful if they do. It raises questions around why advertising agencies traditionally win these awards and whether it is fair, how PR agencies can win, how to get on the judging panels, what associations can do to help, if it is worthwhile for PR professionals, and if clients truly care about awards.

1. David Gallagher
ICCO Global Summit - October 2013 - Paris

2. Should PR Agencies Enter?

4. So why do the ad agencies
keep winning?

6. Is it fair?

7. How do you win?

8. How do I get on the jury?

9. What can my association
do?

11. Is it worth it to our people?

12. Do clients care?

13. One last word