This document discusses Branislav Vujović, the president of New Frontier Group, which has over 1600 employees across 16 countries. It outlines how digital transformation provides both opportunities and challenges for corporate growth strategies. Examples are given of companies acquiring others in emerging markets and of startups disrupting existing business models. The importance of customer experience, engagement, and acquisition are discussed. The document also provides examples of how digital transformation can increase revenue, profit, and customer loyalty through business model innovation and introducing new products and services.

1. Branislav Vujović
The Missing Link

2. Branislav Vujović
President
New Frontier Group

3. 2006 Vienna
7 years
1600+People
16 Countries
new frontier group

6. Change

7. Digital is Opportunity or ?
• Corporate growth strategies must plan for customer acquisition in
emerging markets
• Global Players (Amazon, Apple, Paypal, MS-Skype,
• Telenor acquired KBC bank in Serbia
• Cross Industry

8. “razor and blade” business model
Freebee model
King Gillette - innovative entrepreneur

9. Startup

10. Michael Dubin is trying to disrupt Gillette with
DollarShaveClub.com – blades by subscription for 1$
a month + PP
Video went viral and until today it was seen over 10
million times.

12. Our Customers

17. New Frontier Innovation Story

18. New Frontier Innovation Story

19. Example: User Experience
Increasing Revenue and Profit
Engaging Customers
Keep Existing Customers
Upsell and Cross sell
DIGITAL TRANSFORMATION IN
PRACTICE

21. “Introducing the improved e-banking
application resulted in a growth in
increase of online transactions of 62 per
cent for a half-year period, while the
number of loan requests submitted
electronically grew by 16 per cent.”
News 17. 04. 2013.
Raiffeisen Banka Realized Excellent Business
Results in 2012

22. Digital Transformation in Practice
Example: business model innovation
Increasing ARPU
Introducing New Products
Acquiring New Customers
CHURN Reduction
Increase Customer Loyalty
Business Model Innovation

23. Market Place

25. Business Benefit
1. ARPU (Average Revenue Per User)
More Cloud Services – Higher ARPU – Direct correlation
2. Customer base – new customers
10% of customers having mobile + cloud service
2% of only cloud customers that otherwise do not have our mobile service
and we would never get them in our customer base

26. Business Benefit
3. Churn and Customer Loyalty
first projections show that churn reductions at customers that
have cloud and mobile service will be significant:
• having 2 services (1 mobile + 1 cloud) churn reduction is
estimated to bigger than 50% in 2 years
• having 3 services (1 mobile + 2 cloud) churn reduction is
estimated to bigger than 75% in 2 years
• having 4 or more services (1 mobile + 3 or more cloud) churn
reduction is estimated to more than 90% in 2 years

29. Thank you
We can not predict
the future but we
can shape it

30. Shaping Future
Delivering Results