1. Why Facebook matters to
your business?
Bucharest, October 10th
2013
#AllThingsF
acebook2013

2. Weronika Sobolak
Client Partner CEE

3. Agenda All Things Facebook
October 10th, 2013
Industry Trends and Challenges
Facebook solutions & Value Proposition
Case studies

4. The big picture

6. It’s harder to
capture consumers’
attention than ever
before

8. 469M
Daily mobile
users
globally
Then
Now

9. 14 x daily
An average user is checking
Facebook mobile app
Raport IDC Always Connected, marzec 2013 r.

10. How we can help

11. There is
mln
10 ~
Internet
users in Romania

12. Did you know
6,2 M
of them use
Facebook?

13. Did you know
you can reach
~ 4 M
everyday?

14. And 3,2 M+ people
in Romania use
Facebook on mobile

15. If you were to target
people living in Romania who are
#NewSmartphoneOwners #NewTabletsOwners,
Facebook delivers a reach of
2,4 M+ people

16. men & woman 40+ living in Romania
Facebook delivers a reach of 1 M+ people
If you were to target

17. people living in Romania who are
parents Facebook delivers a reach of 0,5 M+ people
If you were to target

18. people living in Romania who are
#Small&Mediumowners Facebook delivers a reach of 140 k
If you were to target
people

19. We have reach
comparable with TV
4,5 M
4 M
people
people

20. Every day we reach as many
people as three main portals
combined in 30 days
1 day = 4
M
30 Days = 4 M

21. Every day we reach 7x more people
than the most popular newspaper
vs
4M
people
640 k
people
*Source: National readership Survey SNA Focus, Sept 2012 – June 2013 & Facebook Internal Oct 2013

22. The average online reach
for narrowly targeted
campaigns is
27%
accurate
Source: Nielsen OCR, October 2012
The average Facebook
reach for narrowly targeted
campaigns is
91%
accurate

23. The average online reach for
broadly targeted campaigns
is
77%
accurate
Source: Nielsen OCR, October 2012
The average Facebook
reach for broadly targeted
campaigns is
94%
accurate

24. Every day, more time is spent on Facebook than
anywhere else online
Desktop Time Spent
14
Average Daily Minutes
12
10
8
6
4
2
0
Source: comScore Key Measure, US Desktop, April 2013
Facebook is
18%
of all time spent
on the desktop
Internet every
day

25. Every day, more time is spent on Facebook than
anywhere else on mobile
Mobile Time Spent
30
Average Daily Minutes
25
20
15
10
5
0
Source: comScore Mobile Metrix, US March 2013
Facebook &
Instagram are
27%
of all mobile time
spent daily

26. Facebook reaches
people everywhere
46%
of people use
Facebook while
they do errands
or go shopping
Source: IDC Always Connected Report, US March 2013

27. Facebook reaches
people everywhere
47%
of people use
Facebook while
they prepare a
meal
Source: IDC Always Connected Report, US March 2013

28. Facebook reaches people
everywhere
48%
of people use
Facebook while
they’re working
out or at the
gym
Source: IDC Always Connected Report, US March 2013

29. Drive business
growth and real
results across the
purchase funnel

30. Drive greater brand resonance
than
other online ad campaigns
Ad recall
online average
98%
Facebook
online average
Brand
awareness
Facebook
Source: Nielsen Brand Effect norms, May 2012
31%

31. Acquire customers more
efficiently
In a study of campaigns from Q4
2012, cost per acquisition on
Facebook is
Source: Aggregate Knowledge, Q4 2012
68
%
less than other
online channels

32. Drive higher returns for your
business
Over 70% of
campaigns had
a
>3x
Source: Datalogix, June 2012
return on
ad spend
and over 49%
of them had a
>5x
return on
ad spend

33. Value Proposition
TARGETED
REACH
DEEP
ENAGEMENT
PROVEN
RESULTS
6,2 M
potential prospects and
clients in Romania
Facebook is all of people that
matters to you
Word of mouth at
scale
Return-on-ad-spend of 3x or more
Source: Facebook Internal, June 2013

34. Case studies

35. Appliances Online (ao.com)
60%
58%
Boost in branded
search traffic
Increase in sales
driven by branded
search

36. Getin Bank
Driving leads for home mortgages using
Facebook targeting to reach the right demos
Nearly
1M
people were
reached by the
campaign
The cost per lead to reach single people
was lower than other performance
marketing options.

37. Romanian Label
80% monthly sales comes from Facebook

38. Use this as a top margin for workspace when there is no title or subtitle
All of the people
who matter to you.
Use this as top margin when there is a single line title on the page (when not using a Subtitle)
Use this as top margin for workspace when there is a Title with a blue Subtitle
Thank you!
weronika@fb.com
Drawing (Dynamic) Guides
Drawing guides are used so you have a clear idea of what your actual work area is on each slide. They show up on all
slides in the same spot, however they don’t show up when you print or watch presentation in slide show mode. Use them
for aligning content to the top, bottom and right, and for cropping images. Think of them as internal margins that are
manually set.
Resetting Drawing Guides
Guides are easy to move and bump, use this layout option to reset them to their proper placement. Insert this slide,
realign the guides over the gray lines and delete slide. The guides will still be in their place. Turn guides on and off as you
need them.
Turning Guides on and Off
Mac: You can go to view setting and select Dynamic Guides or use Contrl + Option + Commnd + G
PC: Go to View and check mark guides or Contrl + f9
Left Margin (if you must go over this space, use the secondary
margin to the left. It is recommended to use the first guide.
Use this as bottom margin for your workspace
Right Margin (if you must go over this
space, use the secondary margin to
the right of the first, but never past that.