3. SEO (Search Engine Optimization) d us
move t
forts
– Keyword development S EO ef t of 20 firs
u
to 4 o itions
– Custom landing pages pos
SEM (Search Engine Marketing)
– PPC (Pay Per Click)
SEO
– Keyword development
SEM
– PPC: sponsored stories
5. Industry news
Corporate events
PR
Events
– Custom hashtags
Deals and promotions tweet
s
st 1,000 people
PR (NY Times) • Almo ng 4,000
i ers
•F ollow ,000 follow
st 4
• Almo
6. Industry and company news
PR
Recruiting
New Timeline feature
s
7,00 0 like
Almost
Events
Promotions
Actionable posts engage the community
Utilize Facebook Insights
7. Company profile
Enhanced people profiles
– Create robust summary
– List available properties
– Add skill sets
– Join groups
– Connect to Twitter
Keyword integration
9. The 5 Pillars of Social Media
Community Engagement is King
Creating a comprehensive social media strategy for both B2B and B2C marketing initiatives
goes beyond simply having a brand presence in the many different social media channels
available today. One must fully understand how to build an online community, successfully
engage with that community in order to sustain it, and then convert that community into
paying customers.