1. Avaya Video Collaboration
Solutions
Festival della Tecnologia ICT - #fdtICT2013
Simone Bini – Responsabile Soluzioni Video AVAYA
18 Settembre 2013

2. 2
Agenda – Video Collaboration
1. History & Current Social and Market Trends
2. Avaya Video Collaboration Solution
3. Avaya Video Collaboration Capabilities
4. Case Studies

3. 3
©2013 Avaya Inc. All rights reserved
A Brief History of Video Conferencing
 1964
– AT&T Picturephone debuts at the 1964 New York World’s Fair
– First transcontinental video call between two venues
 1982
– Compression Labs introduces the first commercial video conference
system
– $250,000 per system with $1,000/hour line charge
 1986 - 1995
– PictureTel and VTEL enter the market with “roll about” systems
– Industry matures to half billion dollar market
 1992 - 2005
– Transition from ISDN to IP
– Radvision enters the market - 1992
 2007
– Introduction of HD and Telepresence
 2009
– CISCO acquires Tandberg
A Brief History of Video Conferencing

4. 4
Social and Market Trends
Organizations face a tough economy, aggressive competitors,
fragile customer loyalty, and changing demographics
Economy
and Recession
Generational Social
Networking
Cloud Virtual Worlds
and Communities
Mobile Living
BYOD
trends

5. 5
Video Market Trends
Video soft clients growing at 340%
through 2015 – Gartner 2011
Desktop video growing at 13.6% - 2015 -
Wainhouse, 2011
Conference room video growing at 5.5%
through 2015 - Wainhouse, 2011
Video Related Services grow 15.5% 2015
- Gartner, 2011
Desktop video is driving the significant
growth due to video soft clients and the need
to be mobile
Business Processes are
scattered and too slow
Businesses are dispersed, with
people scattered globally
Decisions take too long, they
are not made in real time
Desktop Video
is on the rise

6. 6
48% Enterprise
Deployed
28% Employees Served
60% UC growth rate
driven by personal/
mobile video
40% employees
spend >20% of
time away from
desk
80% Fortune 100
deploying
iPhones/iPads
of enterprises expect to
integrate desktop/mobile
video with rooms – Nemertes Research
Over
Enterprise Video Meets Mobile Collaboration

7. 7
 ~20% of US employee workforce work from “home” at least 1
day a week
 ~10% of US employee workforce are considered “road warriors
/ mobile workers”
 ~2.5% of US employee workforce consider “home” as their
primary working place (~3M)
Sources : Global workplace analytics, U.S Department of Labor
Workforce Going Mobile

8. 8
Digital natives now entering the workforce
Changing Workforce Culture

9. 9
Connect any number "n" of machines - whether
computers, phones or even cars – and you get "n" squared
potential value
 Think of phones or
computers without networks
or cars without roads
 Now consider the benefits
of linking the value of room
video conferencing systems
to the users of hundreds of
millions of mobile devices
Metcalfe’s Law

10. 10
 Any Device
 Any Location
 Any Modality
 Any Network
 Contact Driven
Right People Right Information Right Time
 Relevant, Instant Access
 Visual: Human Element
 Contextual Analytics
 Any Source, Any Format
 Filtered, Prioritized
 Portable, Accessible
Collaboration
Enhanced communications that eliminates device and media dependencies
and enables users to collaborate using their own set of tools from anywhere
to harness the collective intelligence of all users to drive innovation
 Available Anytime
 Circumstance Appropriate
 Work Assignment Driven
 Workflow Integrated
Collaboration Solutions

11. 11
What solutions with Avaya Video products do?
Integrate video collaboration at
system core
Enhance customer experience
through ease and quality of video
communication
Enable disparate teams to
complete projects more rapidly
using video

12. 12
End User
Line of
Business
IT
Meeting The Needs Of All Your Constituents
Faster
Execution
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Customer
Experience
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Decrease
Cost
Simplify
Maintenance
Integrate
Systems
Increase
Productivity
Any Device,
Any Modality
Problem
Resolution
Deploy New
Services
Anywhere,
Anytime
Relevant
Information
Social
Networking

13. 13
Common Challenges
 Tough, competitive environment
 Poor communication among geographically dispersed
teams impacts bottom line
 Need to improve customer service
 Need to accelerate product development
 Need to compete for best talent, while keeping costs under
control
 Travel impacts productivity, costs and carbon footprint
 Internal IT teams lack time, expertise and resources to
select and implement long-term, future-ready collaboration
strategy alone.

14. 15
High-Performance Video
Solutions for Your Business
 Advanced collaboration capabilities
 Best video performance in real world
environments
 Simple to use
 Lowest TCO
 World class service and support
Accelerate your business with stronger relationships
and smarter decisions.

15. 16
The Avaya Difference
VIDEO, SIMPLE AS A PHONE CALL
BEST PERFORMANCE OUTSIDE CORPORATE NETWORK
COMPREHENSIVE SOLUTION – OUT OF THE BOX
MULTI-VENDOR VIDEO INTEROPERABILITY
FLEXIBLE PURCHASE AND DEPLOYMENT CHOICES
GLOBAL AVAYA PROFESSIONAL SERVICES
1
2
5
4
6
3

16. 17
Avaya/Radvision Video Collaboration Solutions
 Highest quality room system, desktop and mobile solution
 The most flexible and affordable telepresence system
 Simple, affordable solutions for all size businesses.
 Comprehensive management application
 Open standards: Interoperable with most vendor systems

17. 18
Radvision – Connecting the World of Video
VoIPVoIP
VoIPVoIP
VoIPVoIP
SIP PBXSIP PBX
Room SystemRoom System
TelepresenceTelepresence
SCOPIA MobileSCOPIA Mobile
Flare / ADVDFlare / ADVD
3G3G
ONE-XONE-X XT SeriesXT Series
Cisco®
Alcatel-Lucent®
IBM®
Microsoft
Lync®

18. 19
Scopia Elite 6000 - Hybrid MCU

19. 20
©2013 Avaya Inc. All rights reserved
H.264 AVC
Video streams with 5% packet loss rate
 SVC encoding creates layered video streams
 Protect the small base layer with FEC
 Allows significantly cleaner video even across lossy networks
H.264 SVC
Scalable Video Coding

20. 21
©2013 Avaya Inc. All rights reserved
The Best of Both Worlds
conferencing
iView Management
Radvision Scopia
Multi-modal collaboration experience
Very high scale (tens of thousands)
Rich video conferencing
Comprehensive interoperability
p2p
conf

21. 22
Cloud Services
 Cost Effective for all size of businesses
 Accessibility – any place or device
 Internet optimized media handling (SVC, NetSense, Hi Profile)
 Scalability & uptime (Virtualization, ATCA, redundant architecture)
 Unmatched interoperability
 Converged client management

22. 23
©2013 Avaya Inc. All rights reserved
Service Provider
 Challenge: Offering a service to make mobile video access easy for
employees, customers and partners regardless of device or location that
allows video conferencing to become a go-to collaboration tool and not one
reserved for special meetings.
 Solution: The Orange Video Meeting app, powered by Scopia Mobile from
Radvision, enables one-touch remote access to video conferencing in today's
environment of BYOD and mobile workforces.
 Results: Cloud-based video services offered to customers in 107 countries
worldwide enables simple virtual room video meetings that can include
mobile, room, telepresence and desktop users.
Orange Business
Services
(France Telecom-
Orange B2B Branch)

23. 24
©2013 Avaya Inc. All rights reserved
Enterprise
Avaya Internal
Deployment
 Challenge: Cost effectively manage a due diligence process to support an
acquisition of a globally dispersed company with 4 development locations in
Israel, Italy, US and China.
 Solution: Utilize the Radvision Scopia production network to host virtual
meetings with dispersed teams to provide full collaboration meetings of
voice, video and data.
 Results: Successful completion of acquisition leading to the decision to
deploy Scopia internally to 4500 Avaya sales and support personnel.
Service was turned up on the date of the close and currently has 8500
users.