“Identifying Value Co-creation in Innovation Ecosystems Using Social Network Analysis,” Inaugural Lecture: Innovation Forum. Hong Kong University of Science and Technology. August 2, 2010.
Identifying Value Co-creation in Innovation Ecosystems Using Social Network Analysis
1. Identifying Value Co-creation in Innovation Ecosystems Using Social Network AnalysisInnovation Ecosystems Network,Martha G Russell, Neil Rubens
2. Innovation takes at least two.Team skills are required.There are winners and loosers. Although people can communicate anywhere, anytime, it’s difficult for anyone to have all the insights necessary at any one time for major decisions on the complex global issues Innovation is Social
22. “There is no data like more data” (Mercer at Arden. House, 1985) “There is no data like more data” (Mercer at Arden. House, 1985) Tan, Steinbach, Kumar; 2004 2,000 points 500 Points 8,000 points
23. Higher Dimensions: Double Edged Sword More Data is Need http://wissrech.ins.uni-bonn.de/research/projects/engel/engelpr2/pr2_thumb.jpg Could be easier to find patterns http://www.iro.umontreal.ca/~bengioy/yoshua_en/research_files/CurseDimensionality.jpg
26. . Innovation Ecosystems Dataset 35,000 companies include: Sectors: Advertising, biotech, cleantech, consulting, ecommerce, enterprise, games_video, hardware, legal, mobile, network_hosting, public relations, search, security, semiconductor, software, web, other firms serving these. Investment profiles from Ltd to public, financing rounds identified Merger & Acquisition profiles Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
28. Models of Innovation From organizations to single users to networked individuals eClusters ?
29. The Place for Innovation From localized to regional to virtual shared spaces Innovation Acceleration Networks ?
30. Need for Updating Regional technology-based economic development “The global map of businesses is increasingly dominated by geographically concentrated groups of companies and related economic actors and institutions” The Use of Data and Analysis as a tool for cluster policy, Green Paper on international best practices and perspectives prepared for the European Commission, November 2008 “Members of a cluster can be sometimes located worldwide, but linked through information and communication technologies… the term e-cluster is used” Danese, Filippini, Romano, Vinelli 2009 “Technological trends are causing a change in the way innovation gets done in advanced market economies”Baldwin & von Hippel November 2009, Harvard Business School Working Paper 10-038 “Recognizing that a capacity to innovate and commercialize new high-technology products is increasingly a part of the international competition for economic leadership, governments around the world are taking active steps to strengthen their national innovation systems”Understanding Research, Science and Technology Parks: Global Best Practices, National Research Council of the National Academies, Report 2009
31. . Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
32. # of Companies # of People Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
33. . Number of US Technology-based companies By sector, Dec 2009 Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
34. . Number of US Technology-based companies Advertising & Web, Dec 2009 Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Behind the Innovation Curtain: Mobile Players and Their Moves.” Submitted to the International Conference on Mobile Business,” Intl Conf on Mobile Business. Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
35. . Number of US Technology-based companies Biotech & Cleantech, Dec 2009 Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Behind the Innovation Curtain: Mobile Players and Their Moves.” Submitted to the International Conference on Mobile Business,” Intl Conf on Mobile Business. Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
36. . Number of Technology-based companies In Silicon Valley by sector, Dec 2009 Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Behind the Innovation Curtain: Mobile Players and Their Moves.” Submitted to the International Conference on Mobile Business,” Intl Conf on Mobile Business. Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
37. . Number of Technology-based companies In Seattle by sector, Dec 2009 Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Behind the Innovation Curtain: Mobile Players and Their Moves.” Submitted to the International Conference on Mobile Business,” Intl Conf on Mobile Business. Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
38. . Number of Technology-based companies In DC by sector, Dec 2009 Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Behind the Innovation Curtain: Mobile Players and Their Moves.” Submitted to the International Conference on Mobile Business,” Intl Conf on Mobile Business. Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
39. . Number of Technology-based companies In New York City by sector, Dec 2009 Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Behind the Innovation Curtain: Mobile Players and Their Moves.” Submitted to the International Conference on Mobile Business,” Intl Conf on Mobile Business. Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
40. NYC Silicon Valley Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Behind the Innovation Curtain: Mobile Players and Their Moves.” Submitted to the International Conference on Mobile Business,” Intl Conf on Mobile Business. Boston Seattle Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves” Technical Report. Media X, Stanford University, Feb.2010.
42. The new maps may be based on the connections - rather than on distance.
43. CleanTech Kaisa Still, Neil Rubens, JukkaHuhtamäki, and Martha G. Russell , “Networks of Executive Women in Technology-Based Innovation Ecosystems,” Technical Report , Media X, Stanford University, May.2010.
44. BioTech Kaisa Still, Neil Rubens, JukkaHuhtamäki, and Martha G. Russell , “Networks of Executive Women in Technology-Based Innovation Ecosystems,” Technical Report , Media X, Stanford University, May.2010.
45. PR Kaisa Still, Neil Rubens, JukkaHuhtamäki, and Martha G. Russell , “Networks of Executive Women in Technology-Based Innovation Ecosystems,” Technical Report , Media X, Stanford University, May.2010.
46. Web Kaisa Still, Neil Rubens, JukkaHuhtamäki, and Martha G. Russell , “Networks of Executive Women in Technology-Based Innovation Ecosystems,” Technical Report , Media X, Stanford University, May.2010.
47. Roles CTOs Investors CMOs Founders Kaisa Still, Neil Rubens, JukkaHuhtamäki, and Martha G. Russell , “Networks of Executive Women in Technology-Based Innovation Ecosystems,” Technical Report , Media X, Stanford University, May.2010.
51. Investment originating from ChinaUS$ 3.1 BInsights explored: The flow of financial resources into and out of China More illustrative than descriptive/prescriptive results NodeXL, Tableau Innovation Ecosystem Network
52. Initial Data Analysis: 53% (113) of the Chinese companies from eCIS business sector 50 % (66) of the foreign companies are from the eCIS business sector Toward Insights about: Patterns and differences in the characteristics of investment flows into and from China More Specific: Context of eCIS sectoreCommerce and electronic security=eCommerce, software search, network hosting, mobile, games &video, enterprise Innovation Ecosystem Network
58. INNOVATION ECOSYSTEMS INITIATIVE Applied Research Initiative on Data-driven Visualization of Innovation Ecosystems for Local and Global Innovation Accelerators Neil Rubens, neil@hrstc.org Jukka Huhtamäki, jukka.huhtamaki@tut.fi Kaisa Still, kaisastill@yahoo.com Martha Russell, martha.russell@stanford.edu Data and Analysis Hypothesis Formation of alliances is a catalyst for success. Success factors can be identified. Analyze & compare intl alliance formation across different countries and their effects. [USA, China, Japan, Finland, etc.] Federated datasets of companies, people, resource flows, and deals. Network analysis, pattern recognition, and stakeholder interviews. Data partners, analysis partners, and community-of-practice partners. Information dissemination FTF and virtual. Goal Established initiatives New initiatives [Deighton, Quelch, 2009] 1990 2000 1980 government industry academia Triple Helix [Russell 2008] [Smith, Powell, 2004] [Tekes]
Notes de l'éditeur
Please think of several patterns and outliers in bicicles picture.ASK AUDIENCE---So let me just mention a few:Color is one of the patters that jumps out right awayFor example there is a lot of aluminum colorsYellow bike jumps out as an outlierIf we look closer we may also notice that there is only one bike where the handles are greenOnly a few bikes have their seat covered with plasticBikes are more or less lined upThere is a bike that is facing the wrong way though----------Even in these small dataset there are so many patterns and outliersBut how many of them are interesting; that really depends.We try to find patterns that are novel; since telling people that bicycles tend to have two wheels is perhaps not so interesting.What is interesting also depends on the purpose;A person checking whether bicycles have permit for parking – is looking for a specific outliersWhen I look for my own bike; I have a different outlier in mindSo ability to spot things that are interesting is extremely important.Outliers are normally discarded in data mining …Because you are often trying to find a pattern, and outliers screw up things.In business, some outliers have become very successful as described in the following book.So we thing it is interesting to look not only for patterns but also for outliers
Can’t do data mining without the data; so we need data and the more the better – since then we can see patterns more clearly
Also when we have more dimensions it is easier to spot patterns
My name is Neil Rubens, I am not a journalist; I am a data miner – but I think in essense it is not so different.
It is rare that the data is simply brought to us on a silver platterWe have to try hard to actively acquire it
Now let me briefly describe a case of how we utilized the above mentioned principles.In our project we try to understand innovation, so have gathered the data on companies, people and money.What makes this data set different, besides its timeliness is the majority of data (thanks to social media) is about small companies having between 1 – 5 employees.A lot of innovation happens there so it is important to track.
This shows how the models of innovations have evolved reflecting the changes
This shows how we have evolved from the local/regional activities
At the core of this research we have what initially were called “regional technology-based economic development”– however each of the three parts has experienced changes, which calls for updating the whole concept
This map indicates the location of the companies. Size of circle indicates number of companies.For this part of analysis we have used Tableau Software.
We can also look at the companies by sector
We can try to analyze relations between sectors; here are the advertising and web sectorsA lot of things going on in Silicon Vaelly; but also in the North East and other parts
Here is the biotech and cleantech
We can also at specific cities and regionsSV looks very interesting
This is seattle
DC
And NY
So as you can see the patters are very different from city to city
So far I have shown analysis based on the spatial distance;However the aspects of distance is changing;We don’t know where these people are physically located but they seem to be in the same space.
So the new maps may be based on the connections; rather than on distance.For this analysis we have utilized an open source tool called NodeXL
-------------------------http://www.bbsservicesinc.com/sitebuildercontent/sitebuilderpictures/world-map.gifPartners: Government agenciesEducational institutionsSME’s Services & consultanciesVenture groupsLarge organizations Data points:PatentsLicensesJobsPublicationsCitationsResource flows – investments, sales, valuations-----------------ChinaJapan – JSTNYC – NYC MediaLabAustin – MCC, SematechMpls/St.P – Finland – TEKKES, FINNODEAbuDhabi