Presented by Bill Flitter, Founder & CEO of dlvr.it.
If you wrote a blog and no one read it, did you write a blog? In this session Bill Flitter, co-founder of dlvr.it, will explore ways to create a successful content distribution program that leverages the fragmented markets that exist online. With a myriad of new services, features and social media channels, it is a daunting task to update every platform and distribute the content that you create. Your audiences, friends and followers are fragmented across the Web, and often, messages get lost in the constant real-time stream. How can you get the most impact out of your content online without it getting lost? How can you publish your content without having to manually update across the Web?
2. About Bill Flitter
• Grew up on a farm in WI
• 15 years experience in media start-ups
• Content Marketing Strategies Conference organizer
• Avid speaker: AdTech, OMMA, Search Insiders
Summit, Digital Hollywood, SXSW, AdForum, the
dlvr.it Business Marketing Association, American Press
CEO/Founder Institute, American Marketing Association and more
@bflitter
bill@dlvr.it
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3. dlvr.it overview
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5. Terminology
1. Publishers – anyone who is creating content for
the purpose of engaging an audience
2. Content – blog posts, videos, pictures, ebooks,
press releases, case studies, etc.
WARNING: Not to be confused with “Conversations” or
display advertising
3. Distribution – paid, automated, customer sharing
4. Distribution = Syndication
5. Focus on Social Syndication
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6. True or False:
Content is the fuel of the web?
Inbound Marketing Content Marketing
Public Relations Social Marketing
SEO Publishing
Blogging ebooks
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7. Daily:
4B Facebook updates
200M Tweets sent
500k WordPress posts
52k Hrs of video to YouTube
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8. How your
audience
feels
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9. Why are we here?
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35. The Sleeping
Lion Woke up
Google Plus
Panda Update Freshness
Social Signals Your World
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36. It starts with distribution
Brand
Media Audience
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37. “Our philosophy
is to fish where
the fish are.”
– Adam Brown, Coca Cola
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38. Distribution can be time
consuming
Find
Send
Image
Shorten
Login Audience
Link
Copy Measure
Format Repeat x?
Paste
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39. Copy & paste is
not syndication!
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40. Automation
is NOT
a dirty
word
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45. 27 Million Pieces of Content
Shared Daily
Audience Audience
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46. How does your audience feel?
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47. Distribution Optimization Pyramid
You control
Just get there
Headlines, images, hashtag, timing
No control
Edgerank, viral, mood, other events
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48. Quality is
in the eye
of the
Algorithm
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49. Distribute your
content giving
every opportunity
for your audience
to socialize and
amplify.
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50. Build out backlinks
naturally. Share
blog posts, create
an optimized press
release.
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51. If you only have
1 Min remaining
in your
day, publish 1
piece of content
to G+.
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52. Create
fresh, relevant
and timely
content
consistently.
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53. If you have done
the previous items
consistently, your
content will appear
in your audience‟s
search results.
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54. 1. Content Distribution
Optimization (CDO) is the
new SEO
2. Social signals are the new
backlinks. Relationships
prove relevance.
3. Create relevant and timely
content. Repeat
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56. Distribution services
Paid
Press Earned
Distribution Owned
Paid Only Earned
Only
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57. Industry validation
“All advertisers need a lot more content so
that they can keep the engagement with “Content marketing is everything we do on
consumers fresh and relevant, because of the B2B front. On the consumer front, we
the 24/7 connectivity. If you’re going to be call it experience marketing. Experience
successful around the world, you have to marketing is about putting customers in
have fat and fertile ideas at the core.” the center and telling a story to which
customers can connect emotionally.”
Jonathan Mildenhall, VP Global
Advertising Strategy and Creative Pam Didner, Global Integrated
Excellence, Coca-Cola Marketing Manager for Intel
“People are accustomed to blocking and
skipping ads, so organic integrations into “Take the time to come up with a
video content or advertorial propel the promotion and distribution plan for each
brand message to the forefront of the piece of your content.”
consumer psyche.”
Alison Bolen, Editor of blogs and Social
Aubrey Flynn, brand content director Content for the SAS, 50 BtoB Marketers to
for Ciroc Ultra Premium Vodka Watch
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58. thank you!
Bill Flitter
dlvr.it
CEO/Founder
bill@dlvr.it
415.286.5606
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