This document discusses Taiwan and China's adoption of smart tourism technologies and applications. It provides examples of how Taiwan is using smartphones, QR codes, and mobile apps to enhance the tourism experience. These include a mobile room key/bus pass system and an app called "i Tour Tainan" that provides points of interest, maps, and trip planning tools. It also notes that while internet penetration is over 85% in Taiwan, it is below 40% in China. It outlines differences in the two countries' tourism markets and operators. The document advocates for principles of openness, equal opportunity, and competition to create a smart tourism ecosystem.

1. Smart Tourism Ecosystem=Ecoparadise?!
Yulan Y. Yuan
Assistant Professor
Travel Management
Jinwen University of Science and Technology, Taiwan
Conjunction Professor
Anhui Normal University Center for Tourism Communication Studies, China

2. TAIWAN

3. Internet Penetration Rate
85%

4. Over 60 Percent of people
have mobile phone

5. Smart Life: Smartphone + Cloud
• Near Field Communication
• Mobile Room Extension service
to provide one stop service
Source: Les Suites Taipei
– It’s a door key
– It is also a bus pass: No coin is
needed.
– Visitor-to-Hotel phone:
Emergency help and free for
charge
– Convenience store pre-paid card

6. Massive Application of QR code
All publications of Tourism Bureau of
Tainan City are with QR codes, offering an
easier access to its official website.

7. Creativity in QR code
Tourism Bureau of Tainan City integrates the features of the city in
the design of QR code, from historical sites to natural
resources, showing tourists different aspects of Tainan.
Tainan Confucious Temple
Anping Castle (Old Fort Zeelandia)
Guanzihling Hot Spring
(One of the only three mud springs in the world)
Black-faced spoonbill

8. “i Tour Tainan”App for Mobile Devices
“i Tour Tainan” was designed according to users’ most-frequent
demands while traveling, including food, housing, traffic and
amusement.

9. “i Tour Tainan” App
 Over 2300 POI (Points of Interest) database
 GPS location and Google map/Google Street View
 AR (Augmented Reality) Technology
 Trip/Route planning Tool
 Connection to Facebook “check-in” service

10. Google Analytics in website
Tourism Bureau of Tainan City is the first government unit in
Taiwan to apply Google Analytics to the official website.

11. Don’t have enough time?!
• Cameras Taiwan allows
travelers to watch cameras
from Taiwan.

12. CHINA

13. Internet Penetration Rate
below 40 %

14. Over 34 Percent of people
have mobile phone

15. Two Types of China Tourists
FIT/Business • Organized
Business trip
Over 95%
Academic
scholars

16. Population
16b
2.4m

17. We are making money

18. Travel Operators
Less than 200
More than 400

19. We are Not making money

20. A Dragon line Business Model
Tourist
China Travel
operators
Hotel
Credit Card
Company
Taiwan
Agents

21. Displacement Effect

22. Principles of Ecosystem
• Free
• Equal chance
• The survive the fittest

23. Two Types of China Tourists
FIT/Business • Organized
Limited budget

25. Edu-Tertainment

32. Number of MI Users on both sides of
Straight