Reverse viral marketing - 8 tips for online crisis management
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Social media consultancy, immediate future presenting at the Online Marketing Show 2011 in the UK. Adam Lewis (@adamlewis10) looks at the key themes are the impact of social media on online reputation management, the speed at which an online crisis can spread; and top tips for avoiding and containing a social media crisis.
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Reverse viral marketing - 8 tips for online crisis management
- 1. Reverse viral marketing:8 tips for online crisis management Adam Lewis, director, immediate future Online Marketing Show 2011 @adamlewis10 www.immediatefuture.co.uk
- 2. Today’s agenda Crisis management in the social media age 8 tips to help you with prevention containment
- 3. Power of viral marketing
- 4. Going viral – the dark side
- 5. One slip of the Twitter button...
- 6. ...6 week social media frenzy 16th June 2011 14th June 2011 5thMay 2011
- 7. You can’t stop a crisis once it STARTS But you can take steps to:-minimise chances of having one-contain it once it does happen
- 8. Crisis management in the age of social media
- 9. Beware: speed of contagion Immediate future - 2011
- 10. ...the news reaches us 2010: CNN POWNAR study 1650 global adults who spread news
- 11. Migration across platforms Twitter peak during the show Follow-up in forums, a few blogs and one news story Pre-show activity forum focused Immediate future - 2011 on air Analysis of BBC Watchdog: The social media conversation
- 12. Anybody can be a somebody Public awareness Time Immediate future - 2011
- 13. Search legacy lives on Blog August 2009 PageRank 5 YouTube: Feb 2008 1.3 million views Immediate future :CONFIDENTIAL
- 14. Practical tips – vaccinating yourself. INNOCULATE? PREVENTION: TIPS ON HOW TO VACCINATE
- 15. SOCIAL MEDIA RISKMATRIX #1 Take a health check No staff policy on using social media No clear moderation policy for FB or Twitter Immediate future - 2011
- 17. Filter for issues before they break
- 19. A simulation will test: Protocols: Have you actually read the crisis manual? Leadership: Who’s in charge? Information: Where do we get it from? Decision-making: How are we evaluating this? Technology: Which button do I press?
- 20. #4 Keep your friends close... “Build a network of supportive online influencers who can help spread your message in a crisis.” ...and your enemies closer: Know who they are Know where they are Predict how they might react
- 21. CONTAINMENT: TIPS ON SLOWING THE SPREAD
- 22. #5 Don’t try and engage everyone Immediate future - 2011
- 23. #6 You might need a Honey Pot Immediate future - 2011
- 24. #7 Use video to give a human face Video best practice: Sincerity, regret and action
- 25. #8 Don’t cens*r Moderation best practice: Allow the good, the bad but not the ugly
- 26. 8 Tips #1 Take a health check #2 Get tools for early diagnosis #3 Test your team #4 Keep your friends close... #5 Don’t engage everyone #6 Use a honey-pot #7 Use video to give human face #8 Don’t censor
- 27. How vulnerable are you? Free online survey to assess whether you are at risk: Preparedness Skill-sets Systems and tools Includes top-line recommendations Contact Adam for details of online crisis management services including simulation
- 28. Reverse viral marketing:8 tips for online crisis management Adam Lewis, director, immediate future Online Marketing Show 2011 @adamlewis10 www.immediatefuture.co.uk