1. ENSURING YOUR
SOCIAL
CONTENT IS AT
PEAK
PERFORMANCE
@katyhowell @IFtweeter

2. @katyhowell @IFtweeter
Working with
some of the
largest global
brands in B2B
and B2C
Educating and training the
industry in best practice
We have been quoted in
many books and are
co-authors of ‘Share This’
Specialist social digital expertise

3. @katyhowell @IFtweeter
Bullshit is a common English expletive which may be shortened to the euphemism bull
or the initialism BS. In British English, "bollocks" is a comparable expletive, although
"bullshit" is more common. It is a slang profanity term meaning "nonsense", especially
in a rebuking response to communication or actions viewed as deceiving, misleading,
disingenuous, or false.
We want our
content to go
viral
It is all about
engagement
and followers
Social is not
measurable
and can’t
deliver ROI
The social content BS

4. @katyhowell @IFtweeter
Media Bistro Sept 2013
Econsultancy Sept 2013
Immediate future 2013
Why should you care?

5. @katyhowell @IFtweeter
START WITH A
PLAN
@katyhowell @IFtweeter

6. If you don’t know where
you are going…
@katyhowell @IFtweeter

7. @katyhowell @IFtweeter
Don’t be afraid to drill the data
•
•
•
Using GWI UK Data drawn from consumers who stated
that they research / purchased home equipment
GWI Data: UK consumers researching/ purchasing
home equipment

8. @katyhowell @IFtweeter
It isn’t
content that
matters, it’s
context

9. @katyhowell @IFtweeter
What you want
to promote
What they talk
about
Consumer
interest and
conversations
Organisation
messages and
topics
Play in the sweet spot

10. @katyhowell @IFtweeter
Weekly full
content plans
detail every post,
upload and tweet
More detailed 6
week plans
identify phases of
activity, themes,
stand out content
and required
actions
A broad 3-6
month overview
of activity
identifying key
events and theme
highlights
Love your spreadsheets!

11. @katyhowell @IFtweeter
PLOT YOUR
CUSTOMER
JOURNEY
@katyhowell @IFtweeter

12. @katyhowell @IFtweeter
How are people buying?

13. Creating
Content With
Purpose

14. @katyhowell @IFtweeter
Social shopping
Is all about building
relationships, and
QVC creates
long-term
relationships
With customers like
no other retailer.
Claire Watts, QVC U.S. CEO
”

15. @katyhowell @IFtweeter@katyhowell @IFtweeter
GET WITH THE
NUMBERS

16. @katyhowell @IFtweeter
Evaluate beyond social

17. @katyhowell @IFtweeter
Don’t stop measuring

18. @katyhowell @IFtweeter
Translate your data
@katyhowell @IFtweeter

19. @katyhowell @IFtweeter
Compare measures

20. @katyhowell @IFtweeter
Thank you