Social media knows no boundaries. Understanding what customers are saying in the social web has value for multiple parts of a business – not just marketing. Breaking down internal silos and sharing social insight is still a challenge for many. A recent piece of research from Dell/Forrester Consulting showed that very few customer services, sales or HR teams are creating strategies based on information from social media monitoring. So how should an organisation manage the flow of social media insight? www.immediatefuture.co.uk