Broadband Adoption in the U.S.: Trends, Patterns, Barriers John B. Horrigan, PhD Pew Internet and American Life Project

1. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus Wednesday, June 17, 2009

2. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus Broadband Adoption in the U.S.: Trends, Patterns, Barriers John B. Horrigan, PhD Pew Internet and American Life Project

6. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus Trends in broadband adoption at home

10. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus Different Service Tiers

11. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus What people report paying per month (average)

12. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus Trends in monthly broadband prices (respondents asked to report monthly internet bill to nearest dollar exclusive of other services that may be bundled with internet access)

15. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus Broadband in the community: How important is high-speed for … 55% of broadband users cite at least one of five items as “very important” to their environment 19% 14% 31% 34% Communicating with health care or medical providers 23 17 31 26 Communicating with government officials 22 20 35 23 Sharing your views with others about key issues 18 17 36 26 Contributing to economic growth 16 15 37 31 Finding out what is going on in your community Not important at all Not too important Somewhat important Very Important Asked of home broadband users

16. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus Barriers to Access

17. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus 1% 13% Other 1% 17% It would have to become available where I live 1% 16% Don't know 1% 20% Nothing would get me to switch 2% 32% Price must fall % of all adults % of dial-up users Dial-up users = 7% of all adults What would it take to get you to switch to broadband? (asked of dial-up users) Reasons people do not have broadband at home (2009)

18. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus * 1% Physically unable * 2% Just don’t know how * 2% Too old to learn 1% 4% Waste of time 1% 4% Too busy/no time 1% 5% Don't have computer 1% 6% Don’t know/refused 1% 6% Don’t need it/don’t want it 2% 7% Difficult 2% 10% Too expensive 3% 13% Other reason 3% 16% Can't get access 5% 22% Not interested in getting online % of all adults % of non-users Non-internet users = 21% of all adults What is the MAIN reason you don’t use the internet or email? (asked of non-users)

19. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus 3% 13% Usability (difficult + waste of time + too old + physically unable) 4% 17% Availability 5% 19% Price (price must fall + too expensive + no computer) 13% 50% Relevance (not interested in getting online + nothing could get me to switch + too busy + other unspecified reasons) % of all adults % of dial-up + non-online users Summary of reasons dial-up and non-internet users cite for not having broadband at home

22. Developing a National Broadband Strategy: Deployment, Adoption and the Stimulus Broadband Adoption in the U.S.: Trends, Patterns, Barriers John B. Horrigan, PhD Pew Internet and American Life Project