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Business Analysts and BA Communities
 - the journey so far and future developments


                             Karen Hanley
                             Head of Business Analysis
                             The LateRooms Group
                             Nov 2012
                             karen.hanley@laterooms.com




                                                          1
BAs and BA Communities
- the journey so far and future developments

Looking back over the last 10 years
•   Key developments in the evolution of the Business Analyst (BA)
•   BA capabilities and experience
•   BA professional development
•   BA career paths
•   BA organisational structures
•   Challenges faced by BAs and BA communities.

The future of BAs and BA communities – where will we be in 10 years?




                                                                       2
Key developments in the evolution of the BA.

1) Systems Analyst -> Business Analyst
    •   BA role covers ‘high level’ project scoping to more detailed IT requirements
        specification, plus a range of other analysis methods.

2) Recognition of the Business Analysis profession
    •   Organisations are more aware of the value of business analysis and the ‘change
        agent’ role of BAs on transformation programmes.
    •   Creation of a professional body representing BAs (IIBA).

3) More career development opportunities
    •   BAs employed in a range of public and private sector organisations.
    •   Professional development and accreditation options.




                                                                                         3
BA Capabilities and Experience
     Analysis                  Soft Skills             Business                Leadership
     methods                                          Knowledge
  Strategic alignment     Stakeholder engagement      Understand key       Plan, prioritise and lead
Target Operating Model      Relationship building    business drivers,        analysis activities
  Root cause analysis             Facilitation        market sector,        across the portfolio to
      Gap analysis            Influencing skills    competitor activity,    meet strategic goals.
  Project scoping and            Negotiation               etc.
       feasibility.        Conflict management                              BA resource – matrix
  Solution options and     Managing expectations    Understand different       management of
   recommendations.                Empathy          business functions,      demand and supply
  Cost/benefit analysis              etc.             e.g. Marketing,       aligned with portfolio
 Organisational impact                               Finance, Contact      priorities and roadmap.
        analysis            Creative thinking to       Centre, etc.           Governance and
  E2E project lifecycle   conceptualise business                              oversight of BA
          Agile             ideas and support                               community activities.
          Lean                 innovation.
   Customer journeys                                                       Line management of a
    Process analysis                                                            team of BAs.
       (BPI/BPR)                                                                Professional
IT requirements / NFRs                                                     development of the BA
       Use Cases                                                                community.
     Data modelling
       Prototyping
           etc.


                                                                                                       4
BA Professional Development
        BCS                                    IIBA
                                                                      IT
  BCS Chartered                                                  Professional
  IT Professional                                                   Family
      (CITP)

                                         IIBA Certified BA
                                            Professional
                                              (CBAP)
                                             7500 hours
                                                                      BA
                                                                 Professional
                                         IIBA Certification of      Family
 BCS/ISEB                                   Competency in
 Diploma in                              Business Analysis
  Business Analysis
                                              (CCBA)
                                             3700 hours


                      Good ‘A’ levels,
                       Degree, etc.

                                                                                5
BA Career Paths
                                                                               B
        Senior BA       Principal BA                                           A

                        Lead BA / BA                                           C
        Senior BA      Manager                Head of BA         Director of   O
                          (more common)       (growing number)    BA (rare)    M
                                                                               M
        Senior BA       Contract BA                                            U
                                                                               N
                                                                               I
         Senior          Principal             Managing          BA Practice   T
                        Consultant             Consultant          Lead        Y
BA      Consultant

                                                                               H
                                                                               Y
        BA / PM         Project Manager                                        B
                                                                               R
                        Solution Designer                                      I
       BA / Designer
                                                                               D
        / Architect      Business Architect
                                                                               B
                                                                               U
       Operational                                                             S
                        Business Manager, e.g.                                 I
         Analyst       Marketing, Contact Centre.                              N
                                                                               E
                                                                               S   6
                                                                               S
BA Organisational Structures




Programme / project    Solution Design      BA
 line management          line management        line management

                                                                   7
Challenges faced by BAs and BA Communities
(and achieving successful outcomes)

1) Challenging requirements
    • Business benefits are the basis of challenging but may be difficult to influence.
    • Most successful BAs – confidence to manage risk and drive the right outcomes.

2)Engagement of key stakeholders in an agile environment
     •   In the absence of key people, BAs may ‘cross the line’ as proxy product owners and
         make decisions without a full understanding of user behaviour, etc.
     •   Most successful BAs – recognise boundaries of their role and influence participation.

3)Professional recognition
     •   BAs lead change and solve complex business problems; may not be recognised.
     •   Most successful communities – promote their value and establish credibility quickly.




                                                                                                8
The future of BAs and BA Communities
    – where will we be in 10 years?




                                       9
Two questions for the future

What will differentiate businesses?
     Organisations that make the right decisions at the right time.

What will differentiate BA communities?
     BAs are recognised as experts who facilitate objective decision making and lead
    organisational change programmes to deliver solutions for the business.
     A difficult balance – need to be impartial and also part of project teams.
     In mature markets, agile / lean methods and business knowledge likely to differentiate.
     BA specific enablers - professional development, organisation structures, etc.




                                                                                         10
BA Capabilities and Experience
     Analysis                  Soft Skills             Business                Leadership
     methods                                          Knowledge
  Strategic alignment      Confidence to advise,      Understand key        Experience of Board
Target Operating Model      guide and challenge      business drivers,     level decision making.
  Root cause analysis     business thinking –         market sector,
      Gap analysis             a trusted advisor.   competitor activity,   Plan, prioritise and lead
  Project scoping and                                      etc.               analysis activities
       feasibility.         Ability to influence                            across the portfolio to
  Solution options and      objective decision      Understand different    meet strategic goals.
   recommendations.              making in          business functions,
                              organisations.          e.g. Marketing,       BA resource – matrix
  Cost/benefit analysis                                                        management of
 Organisational impact                               Finance, Contact
                          Stakeholder engagement       Centre, etc.          demand and supply
        analysis            Relationship building                           aligned with portfolio
  E2E project lifecycle           Facilitation                             priorities and roadmap.
          Agile               Influencing skills
          Lean                                                                Governance and
                                 Negotiation                                  oversight of BA
   Customer journeys       Conflict management
    Process analysis                                                        community activities.
                           Managing expectations
       (BPI/BPR)                   Empathy                                 Line management of a
IT requirements / NFRs               etc.                                       team of BAs.
       Use Cases
     Data modelling         Creative thinking to                                Professional
       Prototyping        conceptualise business                           development of the BA
           Etc.             ideas and support                                   community.
                               innovation.


                                                                                                       11
BA Professional Development
        BCS                                    IIBA

  BCS Chartered                          IIBA Chartered
  IT Professional                         BA Professional
       (CITP)

                                         IIBA Certified BA
                                            Professional
                                                                      BA
                                              (CBAP)             Professional
                                            7500 hours              Family



 BSC/ISEB                                IIBA Certification of
 Diploma in                                 Competency in
  Business Analysis                      Business Analysis
                                              (CCBA)
                                             3700 hours

                      Good ‘A’ levels,
                       Degree, etc.
                                                                                12
BA Organisational Structures


                                        Finance       BA Director
                                        Director




                      Solution Design
Programme / project              line              BA
 line management         management                  line management


                                                                       13
BAs and BA Communities
- the journey so far and future developments

Looking back over the last 10 years
• BA profession has moved forward in ‘leaps and bounds’.
• Role of a BA and the value that BA communities bring is better understood.
• Some great opportunities for BAs to enhance their skills and develop their careers.

The future of BA communities – where will we be in 10 years?
• With the right enablers, the BA profession should continue to grow and mature.
• A stronger track record of demonstrating credible leadership and solution delivery.
• BAs recognised as experts in facilitating objective decision making and a key differentiator
for successful organisations.




                                                                                             14
Any questions?

Your views on the future?




                            15

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BA Maturity, 10 year look back

  • 1. Business Analysts and BA Communities - the journey so far and future developments Karen Hanley Head of Business Analysis The LateRooms Group Nov 2012 karen.hanley@laterooms.com 1
  • 2. BAs and BA Communities - the journey so far and future developments Looking back over the last 10 years • Key developments in the evolution of the Business Analyst (BA) • BA capabilities and experience • BA professional development • BA career paths • BA organisational structures • Challenges faced by BAs and BA communities. The future of BAs and BA communities – where will we be in 10 years? 2
  • 3. Key developments in the evolution of the BA. 1) Systems Analyst -> Business Analyst • BA role covers ‘high level’ project scoping to more detailed IT requirements specification, plus a range of other analysis methods. 2) Recognition of the Business Analysis profession • Organisations are more aware of the value of business analysis and the ‘change agent’ role of BAs on transformation programmes. • Creation of a professional body representing BAs (IIBA). 3) More career development opportunities • BAs employed in a range of public and private sector organisations. • Professional development and accreditation options. 3
  • 4. BA Capabilities and Experience Analysis Soft Skills Business Leadership methods Knowledge Strategic alignment Stakeholder engagement Understand key Plan, prioritise and lead Target Operating Model Relationship building business drivers, analysis activities Root cause analysis Facilitation market sector, across the portfolio to Gap analysis Influencing skills competitor activity, meet strategic goals. Project scoping and Negotiation etc. feasibility. Conflict management BA resource – matrix Solution options and Managing expectations Understand different management of recommendations. Empathy business functions, demand and supply Cost/benefit analysis etc. e.g. Marketing, aligned with portfolio Organisational impact Finance, Contact priorities and roadmap. analysis Creative thinking to Centre, etc. Governance and E2E project lifecycle conceptualise business oversight of BA Agile ideas and support community activities. Lean innovation. Customer journeys Line management of a Process analysis team of BAs. (BPI/BPR) Professional IT requirements / NFRs development of the BA Use Cases community. Data modelling Prototyping etc. 4
  • 5. BA Professional Development BCS IIBA IT BCS Chartered Professional IT Professional Family (CITP) IIBA Certified BA Professional (CBAP) 7500 hours BA Professional IIBA Certification of Family BCS/ISEB Competency in Diploma in Business Analysis Business Analysis (CCBA) 3700 hours Good ‘A’ levels, Degree, etc. 5
  • 6. BA Career Paths B Senior BA Principal BA A Lead BA / BA C Senior BA Manager Head of BA Director of O (more common) (growing number) BA (rare) M M Senior BA Contract BA U N I Senior Principal Managing BA Practice T Consultant Consultant Lead Y BA Consultant H Y BA / PM Project Manager B R Solution Designer I BA / Designer D / Architect Business Architect B U Operational S Business Manager, e.g. I Analyst Marketing, Contact Centre. N E S 6 S
  • 7. BA Organisational Structures Programme / project Solution Design BA line management line management line management 7
  • 8. Challenges faced by BAs and BA Communities (and achieving successful outcomes) 1) Challenging requirements • Business benefits are the basis of challenging but may be difficult to influence. • Most successful BAs – confidence to manage risk and drive the right outcomes. 2)Engagement of key stakeholders in an agile environment • In the absence of key people, BAs may ‘cross the line’ as proxy product owners and make decisions without a full understanding of user behaviour, etc. • Most successful BAs – recognise boundaries of their role and influence participation. 3)Professional recognition • BAs lead change and solve complex business problems; may not be recognised. • Most successful communities – promote their value and establish credibility quickly. 8
  • 9. The future of BAs and BA Communities – where will we be in 10 years? 9
  • 10. Two questions for the future What will differentiate businesses?  Organisations that make the right decisions at the right time. What will differentiate BA communities?  BAs are recognised as experts who facilitate objective decision making and lead organisational change programmes to deliver solutions for the business.  A difficult balance – need to be impartial and also part of project teams.  In mature markets, agile / lean methods and business knowledge likely to differentiate.  BA specific enablers - professional development, organisation structures, etc. 10
  • 11. BA Capabilities and Experience Analysis Soft Skills Business Leadership methods Knowledge Strategic alignment Confidence to advise, Understand key Experience of Board Target Operating Model guide and challenge business drivers, level decision making. Root cause analysis business thinking – market sector, Gap analysis a trusted advisor. competitor activity, Plan, prioritise and lead Project scoping and etc. analysis activities feasibility. Ability to influence across the portfolio to Solution options and objective decision Understand different meet strategic goals. recommendations. making in business functions, organisations. e.g. Marketing, BA resource – matrix Cost/benefit analysis management of Organisational impact Finance, Contact Stakeholder engagement Centre, etc. demand and supply analysis Relationship building aligned with portfolio E2E project lifecycle Facilitation priorities and roadmap. Agile Influencing skills Lean Governance and Negotiation oversight of BA Customer journeys Conflict management Process analysis community activities. Managing expectations (BPI/BPR) Empathy Line management of a IT requirements / NFRs etc. team of BAs. Use Cases Data modelling Creative thinking to Professional Prototyping conceptualise business development of the BA Etc. ideas and support community. innovation. 11
  • 12. BA Professional Development BCS IIBA BCS Chartered IIBA Chartered IT Professional BA Professional (CITP) IIBA Certified BA Professional BA (CBAP) Professional 7500 hours Family BSC/ISEB IIBA Certification of Diploma in Competency in Business Analysis Business Analysis (CCBA) 3700 hours Good ‘A’ levels, Degree, etc. 12
  • 13. BA Organisational Structures Finance BA Director Director Solution Design Programme / project line BA line management management line management 13
  • 14. BAs and BA Communities - the journey so far and future developments Looking back over the last 10 years • BA profession has moved forward in ‘leaps and bounds’. • Role of a BA and the value that BA communities bring is better understood. • Some great opportunities for BAs to enhance their skills and develop their careers. The future of BA communities – where will we be in 10 years? • With the right enablers, the BA profession should continue to grow and mature. • A stronger track record of demonstrating credible leadership and solution delivery. • BAs recognised as experts in facilitating objective decision making and a key differentiator for successful organisations. 14
  • 15. Any questions? Your views on the future? 15