Growth with IBM Mobile Enterprise

Speeding Innovation and Extending
Reach Securely with Mobile Enterprise

Marie Wieck
GM, Application & Integration Middleware
IBM Software Group

Mobile is changing how people spend their time and interact

Of mobile users keep their device
within arm’s reach 100% of the time

By the end of this year, mobile transactions
will have increased 50% over last year

Customers who shop on tablets tend to spend
20% more than those who shop on computers

Mobile is changing conventions for industries

Healthcare Construction Government
From: From: From:
Traditional health institution Construction general Sitting in traffic jams
contractor with remote
employees
To: To: To:
Seamless interactions among Empowered construction Real-time re-direction to
physicians and providers, project managers armed optimal routes using
improving quality of care, with mobile solutions to mobile info
patient safety and efficiency pitch new projects in
improving patient experience higher-growth industries

CIO’s and LOB execs are recognizing the importance of mobile

CIOs1: LOB:
77% plan to use of personal mobile devices With customer insight as the top CEO priority3,
to access company data and applications mobile changes everything.
25+ Almost all expect to deploy more than #2 digital priority of CMOs is deploying tablet and
25 mobility applications in the next two years
mobile apps2

1A report from McKinsey & Company: Based on a survey of 250 CIOs
on their mobility strategies.
2IBM 2011 Global CMO study
3IBM 2012 CEO study

Businesses are struggling with the unique mobile challenges

Fragmentation of devices and platforms

Speed and frequent iteration of the mobile lifecycle

Online/Offline functionality

Security to protect corporate data

Connectivity to back-end systems and cloud

Mobile Context taking advantage of unique
capabilities such as geo-location

The quick reaction is to focus on devices and cool apps

Business leaders respond to mobile with,
‘Let’s build a really slick mobile app, put it
up on iTunes and we’re done!’

..... the fact [is] that underlying legacy
applications and business processes need
optimizing for the mobile experience. “

Clay Richardson, Forrester Analyst

The real transformation is the business model

From To

• Simple learning and sharing Two opportunities for
business have emerged:
• Sending email, calendar
access, social networking • Engage with all constituents
anywhere, anytime.
• Basic transactions: such as
buying songs, books • Transact more business
functions “in motion”

A mobile transaction is…

 Flight check-in
 Rating and other social interaction
 Client loyalty programs
 Employee self-service
 Signing legal documents
 Process decisions
 Capture of consumer behavior
 Collaboration
 Purchase of goods or services
 etc.

Tackling multi-channel management

Examples of delivery challenges:
 Adaptive content to channel context
 How to ensure consistent entitlements
 Multi-brand management and “virtual”
sites
 Consistent experience (requires shared
code & services)

IBM is helping clients transform to embrace mobile transactions

Build & Connect Manage & Secure Extend & Transform

Build mobile apps Manage mobile Extend capabilities
devices and apps to mobile
Connect & run
mobile systems Secure my mobile Transform
business your business

Law Firm, Australia

Security and Management challenges . . .

• Potential unauthorized
access (lost, stolen)

• Disabled encryption

• Insecure devices connecting
to network

• Corporate data leakage

• Location data privacy

• Enterprise App store linkage

What if context determined capabilities automatically & securely?

Governed
Policy

 Context  Context
 On-site inside emergency room  At coffee shop
 On the hospital network  On an unsecured network
 Authorized doctor on shift  Authorized doctor on call
 Function: All app features  Function: Designated features only
 Data: Full data access and storage  Data: Specific encrypted data
 Security: Single-factor authentication  Security: Multi-factor authentication

Become a Mobile Enterprise

With a comprehensive end-to-end mobile platform and services

Build mobile Manage mobile Extend
apps devices and apps capabilities
to mobile
Connect & run Secure my
mobile systems mobile business Transform
your business

IBM Mobile Foundation IBM Social Business,
Commerce & Analytics

IBM Endpoint Manager
for Mobile

IBM Mobile Services

John Capriotti
Vice President, Web and Ecommerce
TBC Corporation

TBC Mobile Story

Mobile Application Design and Platform Selection Lifecycle at TBC
Corporation

From Ideas to Platform in 19 Days

TBC Corporation Overview
THE LARGEST TIRE AND AUTOMOTIVE SERVICE COMPANY
YOU’VE NEVER HEARD OF…

~4000 locations worldwide
Retail

The largest private brand marketer of
replacement tires in North America
Wholesale

Many retail brands but one clear objective

Support cohesive Customer Journey by designing for
continuity across touch-points

Web access trends tell a clear story of customer demand
for mobile experiences

2007 2008 2010 2012

0% 10% 18% 34%

% Traffic to TBC Retail Website on Mobile Devices

Research and Planning

THE DESIGN RESEARCH TEAM

We liberated a cross-functional research team to execute
a mobile research plan

Designer Marketing Pro Technologist

We observed customer interactions in stores, parking lots,
homes and offices

We looked outside our industry for additional insights

We documented the good, the bad, and the ugly

Research Synthesis

OPPORTUNITIES AND INSIGHTS

We synthesized the results in a vehicle-centric context

We mapped the landscape to identify opportunities

Insights

● Many car owners do not understand car maintenance
● Most driver do not remember services received or
deferred
● Most of the benefits of maintenance are invisible
(especially preventative)
● Most customers do not typically plan (or save) for car
maintenance and repairs

Portfolio Realization

TRANSFORM INSIGHTS INTO APPLICATIONS

We sketched hundreds of ideas touching all aspects of the
customer journey

We categorized and prioritized our mobile portfolio

Vehicle Health Monitor
facilitated consult beyond point of purchase

Educational Content
Vehicle Health Knowledge screen
delivers educational information helpful
when making an service or repair
decision.

Vehicle Health Status
Vehicle’s Health Status displays
inspection results from technician to
customer. Educational content, actual
vehicle photos, and alternatives also
available.

Social Sharing of Vehicle
Health Summary
Display vehicle badge and related health
status on social sites.

The Digital Diagnosis
in-store or on device time saving and education

Make the Value Visible
action-cost-impact calculation shows personal ROI

The Interactive Invoice
delivered digitally to any device

Illustrations and video content informs
and educates inspiring trust

Digital record management - no paper -
nothing to remember (or forget)

Sig Capture for purchase approval via
mobile device decreases time wasted in
checkout lines

Full access to transactional history means
greater resale potential when selling the
vehicle

Getting to WorkLight

THE LEAST EXCITING PLATFORM SELECTION
PROCESS EVER…REALLY

The application roadmap drove our selection process

Seamless execution across the full spectrum of ● Framework for Server Integration
mobile devices ● Cross-Platform Compatibility
● Runtime Skins

Complete control of the User Experience ● HTML5
● CSS3
● 3rd party library support
Ability to leverage Native Functionality ● Flexible Hybrid Model

Minimal disruption to existing enterprise ● Mash-ups from data in different backend
architecture sources.
● Retrieving data in the background while the app
is doing other things
● Converting data to a lean, mobile-friendly data
format
Ability to use existing web assets and developers ● Use of web standards such as HTML5, CSS3
to realize the vision and java script.

Our shortlist of platforms became shorter quickly

● Four platforms identified (thank you Forrester and Gartner)

● All four invited to present solutions based on application roadmap

● One dropped out immediately

● One was eliminated

● Two made the finalist list

The Purchase Highlights

● 19 days from initial application portfolio draft to selection and
purchase thanks to cross-functional team participation

● 4 hours to install platform
● 21 Days from installation to 3 applications in beta
● No New Resources - full lifecycle process using existing
design, development, QA, and infrastructure team

Miku Jha
Senior Solutions Architect
IBM Software Group

IBM’s strategy addresses client mobile initiatives

Build & Connect Manage & Secure Extend & Transform

Build mobile Manage mobile Extend capabilities
apps devices and apps to mobile

Connect & run Secure my Transform
mobile systems mobile business your business

Key Capabilities Key Capabilities Key Capabilities
• Mobile web, hybrid and • Mobile lifecycle • Strategy, planning and
native app development management implementation
• Enterprise data, service, • Device analytics and • Mobile-enabled solutions
and application integration control including analytics,
• Enterprise wireless • Secure network commerce, and social
networking communications & business
management • Mobile as a service

Build, connect, manage and secure your mobile enterprise
IBM Mobile Foundation

Quickly deliver mobile applications
in enterprise traditional & cloud
environments
Key Capabilities:
• Mobile app development platform
• Connectivity
• Mobile security
• App and device management
Includes
• IBM Worklight
• IBM Endpoint Manager for Mobile
Devices
• IBM WebSphere Cast Iron
Hypervisor Edition

Mobile Application Development Models

Runtime Skins

Skins provide support for multiple
form factors in a single executable file
for devices of the same OS family.
 Different screen sizes
 Different screen densities
 Different input methods
Skins are a sub-variant of an
environment packaged in a single app
Decision on which skin to use is done
automatically at runtime

Developer-controlled JavaScript file run at app
startup determines which skin to load

Direct Update – User Experience

1. Update detection upon application re launch

2. Dialog box for easy user selection

3. Download progress bar for status tracking

4. Automatic application restart upon completion

IBM announces new mobile enterprise capabilities…



• Rapid support for iOS6
• Support for native and offline apps
IBM Mobile Foundation • Extended support for BYOD
• Enterprise and App Store linkage IBM Social Business,
• Hosted & on-premise services
IBM Connections 4 Mobile
leveraging location
IBM Mobile Lifecycle IBM Security Access Manager services
Development Context based security enabled
Accelerated application delivery for cloud and mobile

IBM Mobile Services

Mobile Application Mobile Enterprise Services Mobile Infrastructure
Innovation Services for Managed Mobility Strategy and Planning

New build, connect, manage and secure capabilities



leveraging location

IBM Mobile Services


Manage enterprise mobile app distribution and socialize
feedback from development through deployment

IBM Worklight 5.0.5
• Improved, production ready private app store
• Role based governance
• Target user groups (mapped to LDAP repositories)
• High availability support
• Integrated with IBM Endpoint Manager for Mobile
Devices for automated application deployment
• Improved native app support with a new set of native APIs
• Server triggered security challenges for improved security
• Mobile database for larger offline data sets storage with robust encryption and
advanced back-end synchronization.

IBM can help build, manage, deploy & host cross platform applications IBM Mobile
• Extend existing applications to mobile devices Application
• Reduce IT investment costs and application deployment time via the Mobile
Application Platform Management (MAPM) service
Platform
• Enable secure access to mission-critical business applications Management
• Implement flexible delivery options such as hosted and on-premise

Speed up enrollment & management of BYOD & enterprise devices

IBM Endpoint Manager for Mobile Devices v2.0

• Customizable enrollment questions
• Integration with BlueCat Networks automatically forces
unmanaged devices in to the enrollment process
• Compliance checklists and exception management to Unified Device Mgmt
address regulatory needs
One console,
Systems Security
• Robust self-service portal enables employees to Management
One
infrastructure Management

manage their own devices
• Enhanced data separation for BYOD support Endpoint Management

• Expanded management options
• IBM Worklight integration to automatically deploy
mobile application to users
Desktops & Laptops Smartphones
& Tablets Servers

Enact a collaborative, multi-platform mobile development lifecycle

IBM Mobile Development Lifecycle Solution
• Best-of-class collaborative mobile
application development lifecycle
capabilities
• Accelerate productivity with mobile
development best practices and tested Design

integrated configurations IBM Worklight

• Develop native and multi-platform hybrid App Design Mobile Testing

mobile applications
SCM and Mobile
• Distributed team build and test integrated Builds

with the mobile application platform
IBM Mobile Development Lifecycle Solution
• “mobile device-cloud” service integration (Planned for 4Q 2012*)
for on-device testing
• Support fast-paced development for mobile
with agile methodologies

(*) IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future
products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future
products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any
contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

Increase accuracy of identifying mobile access security risks

IBM Security Access Manager for Cloud and Mobile
IBM WorkLight Server
– Application
Transformation
Mobile Application
(developed using Worklight Studio)
IBM Security Access
Manager for Cloud
and Mobile
User Credentials
Access Mgmt.:Risk
based access (Oct)
Employee, Jane wants to access
confidential data on mobile device from
either corporate network or from outside Application Security &
the corporation Optimization: DataPower
- XML Security and
Protocol Transformation
IBM WorkLight leverages HTTP traffic to
transmit user credentials and mobile context
Enterprise
which can be used by ISAM to grant access Applications &
Connectivity
and enforce mobile access policies

Increase accuracy of identifying mobile access security risks
• Dynamically assess the security risk of an access request
• Quickly enforce Risk-Based Access
• Strengthen access to applications
• Protect applications from known security threats by analyzing HTTP traffic

New extend and transform capabilities



leveraging location

IBM Mobile Services


Create new ways to engage anywhere

IBM mobile solutions for social business

• Make your workforce smarter with new security-rich
social capabilities delivered to mobile devices
• Stay on top of key work activities and actions to maintain
productivity
• Locate nearby colleagues through geo-location (user choice)
• Protect company data with local/remote data wipe capability

• Delight your customers with new multi-channel
capabilities that deliver integrated, personalized web - My Health
experiences - Find a
Provider

• Tap into mobile device specific features
- Products
and Services
Member
• Deliver consistent messaging and content across web Personalized
experience platforms -- web, mobile web, mobile hybrid experiences
• Distribute hybrid apps in app stores
- My
Business
Manager
- Discounts/
Values
- Products
and Services

Agent

New services capabilities



leveraging location

IBM Mobile Services


Help accelerate your mobile transformation
Develop an enterprise level mobile business vision and roadmap
• Phased approach to help you quickly identify the highest ROI opportunities for mobile
adoption
• Business, market and user analysis with Business User Group Analysis deliverable Mobile Strategy
• Mobile architecture definition with Mobile Application Governance and Architecture Accelerator
deliverable
• Implementation roadmap with Mobile Readiness Assessment, Project Roadmap and
Milestones deliverables

Assess and plan an enterprise infrastructure mobility strategy IBM Mobile
• Provides a complete mobile infrastructure strategy and assessment of the current Infrastructure
environment against industry best practices to identify gaps
• Helps mitigate risks by properly planning for the right mobile services and improvements Strategy and
• Accelerate deployment by building support for mobile initiatives Planning

Address today’s BYOD and mobile security challenges
• Manage variety of smart phones and tablets IBM Mobile
• Secure corporate data and enhance compliance Enterprise Services
• Help simplify BYOD deployments
• Perform two-way synchronization of email, contact and calendar
for managed mobility

Rapid mobile application development
• Rapidly build and maintain mobile applications for smart devices in as little as 2 weeks. IBM Application
• Address development skill gaps in your organization by tapping an ecosystem of
capabilities on the IBM SmartCloud Development
• Fast cycle delivery and fixed price menu enables you to meet the demands of rapid- Services
release cycles

IBM mobile business partner announcements

Growing Mobile Ecosystem of IBM Business Partners
• Existing and new Business Partners are joining with IBM to provide our clients
with solutions across the entire mobile management lifecycle – experts who
understand your mobile enterprise needs

New IBM Business Partner Mobile Authorizations and Certifications
• IBM is investing heavily in the education and training of our mobile business
partners
• Enables a community of cross-industry and cross-function skill sets
• Provides you with flexible vendor selections for end to end mobile solutions

Mobile App Showcase
• Showcase of IBM Business Partner mobile apps developed on the Worklight
platform
• Search for mobile apps that fit your business needs by industry and
function
• Site provides clients direct linkage to IBM Business Partners

Panel Discussion: Achieving Success with Enterprise Mobile

John Capriotti
Vice President, Web and Ecommerce, TBC

Owen Hile
IT Manager, Gadens Legal

Usman Memon
Co-founder and Managing Partner, Streebo

Chris Jang
CEO, FAS

What next? We invite you to…

Join us at the Mobile Exchange Session on banking:
• Thursday Oct 11th 2:00 - 3:15pm in Room 1019A
Join us at the mobile booth within the IBM hub on the showfloor:
• Speak to mobile subject matter experts
• View, download and email product assets from the touchscope
• See live demos of IBM mobile products
Join us on the showfloor for “Meet the Expert” sessions on mobile:
• Worklight and Mobile Foundation with Miku Jha
• Mobile security with Vijay Dheap
• Mobile lifecycle management with Leigh Williamson
• Mobile banking solutions with Biao Hao
• Optimizing the mobile UX of multi-channel solutions with Brian Cheng
• SoMoClo -- Social, Mobile, Cloud with Sandy Carter (VP)
• Software services for mobile and social business with Bob McDonald (VP)
Visit us at ibm.com/mobile-enterprise:
• Watch customer testimonial videos, product demos and more
Sign up for a free trial version:
• WebSphere Worklight V5.0 Developer Edition http://ibm.com/worklight-trial

Grazie
Italian

Traditional Chinese
Thai

Gracias
Spanish

Merci
French

Russian

Arabic

Obrigado
Brazilian Portuguese
Danke
German

Simplified Chinese

Japanese Korean

71

Connecting the Hot Topic Sessions to the Exchange Sessions

 Voting is done via the
My Surveys on the SmartSite
 Go to ‘Home’ on the
InterConnect SmartSite now
 Choose the MySurveys

 Select the survey for this Session My Surveys

Getting on to the SmartSite for the first time?
Visit the InterConnect SmartSite at http://portal.interconnectsmartsite.com or the QR code on your badge

Create an account using your InterConnect registration confirmation number, printed on your badge

`

Speeding innovation and extending reach securely
with mobile enterprise

What is your biggest concern regarding mobile
1.providing and managing BYOD
2.ensuring security and privacy
3.integrating cloud services to mobile devices
4.optimizing user experience in app development

What is your highest priority for app development?
1.Hybrid
2.Native
3.mobile web
4.none of the above - our priority is still traditional web


Where do you feel you currently are in your mobile strategy?
1.leading the competition
2.alongside the competition
3.lagging the competition
4.what strategy? We have not even started yet ...

What is your mobile priority?
1.B2E - enabling a mobile workforce and enterprise
2.B2C - providing mobile opportunities and touch points for customers
3.neither, we are not far enough along in our mobile plans yet to prioritize one
over the other


What have been your most significant challenges with connecting/integrating
mobile into the rest of your IT environment?
1.Ill-prepared servers and infrastructure
2.Lack of funding and personnel resources
3.Poor security within middleware and back-end systems to support
engagement
4.We have not developed our approach yet and are still evaluating our
challenges

Legal Disclaimer

• © IBM Corporation 2011. All Rights Reserved.
• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained
in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are
subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing
contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and
conditions of the applicable license agreement governing the use of IBM software.
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to
future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by
you will result in any specific sales, revenue growth or other results.
• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will
experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
• If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete:
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs
and performance characteristics may vary by customer.
• Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM
Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server).
Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your
presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in
your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International
Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.
• If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete:
Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other
countries.
• If you reference Java™ in the text, please mark the first use and include the following; otherwise delete:
Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
• If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete:
Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.
• If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete:
Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States
and other countries.
• If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete:
UNIX is a registered trademark of The Open Group in the United States and other countries.
• If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete:
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of
others.
• If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta
Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration
purposes only.

Growth with IBM Mobile Enterprise

Growth with IBM Mobile Enterprise

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (7)

Similaire à Growth with IBM Mobile Enterprise

Similaire à Growth with IBM Mobile Enterprise (20)

Growth with IBM Mobile Enterprise