The HR Summit and Expo, 7 - 9 October 2013 in Dubai, is the Middle East's largest event for HR Professionals. With a speaker line up of two world-class Gurus and more than 40 regional and international HR leaders, the HR Summit is the place where tomorrow’s strategies are discussed and transformational expertise is exchanged.

1. www.hrsummitexpo.com
WHAT WILL INSPIRE YOU THIS YEAR
 2 ground-breaking gurus bringing you the latest thinking on
management, leadership and engagement
 35 sessions at the HR Summit with a new breakout stream for
more strategic insights
 100+ speakers across 5 days covering all HR disciplines
under one roof
 CEOs reveal what they need from you and how HR can truly
partner with the business
 50+ free learning seminars on the Expo floor across 3 days for
the entire HR team
 1 night to celebrate your achievements at the HR Excellence
Awards
Constantin Salameh
Group CEO
Al Ghurair Investment
Rick Helliwell
VP – Corporate Leadership
Emirates
Wayne Davies
HR Director – MEA
GE
Saleh Al-Harthi
GM Leadership Development
STC Group
Matthew Mee
VP– Human Resources
Jumeirah Group
Abdulrahman Saqr
Senior VP HR
First Gulf Bank
Ashwani Dahiya
VP Global HR Analytics
American Express
Michael Schulz
Senior VP HR
Petrofac
UNRIVALLED SPEAKER
FACULTY LED BY
+100 THOUGHT LEADERS ACROSS 5 DAYS
John Harker
Group Director, HR
Al-Futtaim Group
Strategic Partner
GULFTALENT.com
Platinum SponsorHeadline Sponsors Gold Sponsor
#HRSE13
6 – 10 October 2013
Sheikh Rashid Hall
Dubai International Convention and Exhibition Centre
TOM
PETERS
The ‘Apostle of Appreciation’
HR’s Iconic Employee
Recognition and Motivation Guru
CHESTER
ELTON
World’s #1 Authority on
Management and Leadership

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WHAT’S NEW
THIS YEAR
HR Summit and Expo brings you the world’s
most prominent management and
leadership guru – Tom Peters. Known as the
‘father of modern management’, Tom has paved
the way to many management theories and
practices that are implemented in today’s best
performing organisations. Prepare to be inspired.
We also host one of HR’s iconic thinkers and
trendsetters. Armed with a new best seller
and findings of a survey of 300,000 managers,
Chester Elton will share with you the latest
thinking on employee recognition and
motivation – a key ingredient in your retention
mix.
What was big
Just got
bigger
With businesses in the region gearing for growth,
the show this year is expanding with a move
to the prestigious Dubai International
Convention Centre to offer you more content,
greater interaction and better networking to
make you an effective agent of growth in your
business.
The programme now has a new breakout
stream to give you a choice between 24 extra
groundbreaking sessions featuring regional
and international HR leaders and experts.
We have increased opportunities to interact
with speakers and panellists as well as
network with 2,000 peers and industry figures to
enrich your experience.
Register BEFORE
July 10 and
SAVE upto $2,397
Welcome to the Middle East’s
LARGEST
Gathering of HR Professionals
Endorsed By

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ONE WEEK IN
DUBAI
365 DAYS OF
INSPIRATION
No matter where you are in your HR career, this
year the show promises to deliver great value
through many learning and networking
opportunities that will keep you inspired and fired
up to be more successful.
With a speaker line up of two world-class
gurus and more than 40 regional and
international HR leaders, the HR Summit
is the place where tomorrow’s strategies are
discussed and transformational expertise is
exchanged.
For the practical know-how to help you with
your day to day HR operations, we are bringing
you more than 50 free-to-attend seminars
spanning across 8 tracks that cover all HR
disciplines and specialities.
THE SHOW
AT A GLANCE
SUNDAY 6 OCTOBER
Pre-Summit
Masterclasses
MONDAY 7 OCTOBER
HR Summit Presents: A Day with Tom Peters
HR Expo Opens
Free Seminars on Expo Floor
TUESDAY 8 OCTOBER
HR Summit Day 2
HR Expo Continues
Free Seminars on Expo Floor
HR Excellence Awards and Gala Dinner
WEDNESDAY 9 OCTOBER
HR Summit Day 3 Featuring Chester Elton
HR Expo Last Day
Free Seminars on Expo Floor
THURSDAY 10 OCTOBER
Post-Summit
Masterclasses

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We live in a
Tom Peters world
– Fortune
Monday 7 October 9.00 – 16.45
HR Summit Presents
A DAY WITH TOM PETERS
Tom is co-author of In Search
of Excellence – the book that
changed the way the world does
business, and often tagged as
the best business book ever.
Sixteen books and almost thirty
years later, he is still at the
forefront of the “management
guru industry” he single-
handedly invented.
What is new? A lot. As CNN
said, “While most business
gurus milk the same mantra
for all its worth, the one-man
brand called Tom Peters is still
reinventing himself.” His most
recent effort, released in March
2010: The Little BIG Things:
163 Ways to Pursue Excellence.
Tom’s bedrock belief: “Execution
is strategy – it’s all about the
people and the doing, not the
talking and the theory.”
TOM
PETERS

5. Excellence: Continuing The Search
Talent Time!
Of course, it’s always been the people;
but with a new value equation that puts
dramatically more emphasis on innovation
and creativity and NASA-like “to the moon”
projects and multi-enterprise co-operation,
talent (big word!) is more important than ever.
Strategies and tactics are offered for taking
a fresh, radical re-look at the “people (talent!)
dimension.” Peters comes at this “bottom
up,” focusing on what he calls “Brand You”–
instilling an entrepreneurial attitude and
penchant for excellence in every employee.
In this compelling presentation, Peters
revisits and boldly extends the ideas that
helped make "In Search of Excellence"
a watershed event in both business
and publishing—and launched the now
mammoth “management guru industry.”
Admitting, “the older I get, the less boring
these ‘basics’ such as ‘people first’
become,” Peters says that these same ideas
“that led us to take a gamble on Wal-Mart in
1982 animate the likes of Google, Starbucks
and Commerce Bank today. In fact, the
100% implementation of these ideas is far
more important—for survival’s sake—than it
was 25 years ago.”
This presentation promises to inspire
audiences of any type, anywhere. Peters’
own passion and intensity, audiences around
the world report, has only grown with the
passage of time.
FEATURING
11.15 – 11.45
Socialising Your Business to Drive Change, Improve
Productivity, Engage Customers and Employees
Leading organisations around the world are seizing the
opportunities in moving from using social technologies for
basic communication to driving disruptive change in their
industries. This phenomenon is driving innovation in two
key areas; creating a smarter better-connected workforce
and exceptional customer experiences. In this thought-
provoking talk, IBM demonstrates how ‘social business’
is enabling companies worldwide to increase employee
productivity and access to knowledge, to empower people
through effective collaboration and to amplify innovation in
many business areas.
Session led by IBM
Networking Lunch
Hosted by
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Monday 7 October 9.00 – 16.45
HR Summit Presents
A DAY WITH TOM PETERS

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9.00 – 9.30
Business Leaders Dual Interview
How Business Leaders Perceive and
Value Their Human Capital Operations
In many organisations in the Middle East, the
potential for business growth is constrained
by neither financial capital nor leadership
commitment but by people resources.
Companies continue to struggle to have the
right talent in the right place when business
mandates. This session will shed light on
the business – HR dynamics of the past
five years and how CEOs view HR in their
businesses.
Constantin Salameh, Group Chief
Executive Officer, Al Ghurair Investment
Andrew Shaw, Managing Director, Ducab
9.45 – 10.15
Strategic Workforce Planning for a
Dynamic Pipeline of Critical Talent and
Added Value to Business
Ensuring that business goals are enabled
by solid people plans is making HR leaders
re-evaluate their HR tactics. The need to
identify and fill predicted gaps in critical talent
and align it to business planning is becoming
a competitive advantage some businesses
need to grow in today’s economy. Henry will
discuss the bottom-line benefits of a strategic
approach to workforce planning
and how it can bolster efficiency.
Henry Fares, Head of HR -
Middle East & North Africa, DHL
10.15 – 10.30
The Impact of Charismatic Leadership:
Driving Productivity and Profitability
Focused properly, leadership charisma
fosters an environment where all of your
people have a positive and energetic attitude,
are emotionally and intellectually committed
to your vision, and are inspired to contribute
their very best efforts to the organisation. In
this upbeat and energetic briefing, you will
learn how you can become more personally
charismatic and how to harness that
charisma to achieve superior bottom-line
results for your business. Deiric will cover
the critical connection between engagement,
productivity and leadership charisma.
Deiric McCann, Executive Vice
President – Europe, Profiles
International and co-author of
“Leadership Charisma”
11.15 – 12.00
The Learning Leaders Panel
Always Learning: How Accelerating
Business Changes are Forcing L&D to
Evolve
With new opportunities to accompany
economic recovery, more businesses
are exploring different areas for growth.
To achieve growth, talent skills and
competences need to move hand in hand
with the business. Companies now want their
talent to acquire and develop new skills more
quickly than ever. With new technologies and
budget constraints, managing effective L&D
has never been this critical to the business.
Featuring leading heads of learning, the
session will address how to become a
“learning organisation”
Lee-Anna Nussbaumer, Director Talent
Management, Learning & Development,
Emaar Properties
Tara Cherniawski, Director of
Learning & Development - Group &
Corporate, Jumeirah Group
Brett Preston, General Manager
- Group Learning & Organisational
Development, Al-Futtaim Group
Mary D’Amato, Assistant Director
of HR – Learning & Development,
Georgetown University
12.30 – 13.30
Networking Lunch Hosted by
Tuesday 8 October
HR Summit Day 2
A profound summit
that encountered
insightful information in
depth and introduced
up to date aspects and
future trends in a very
sophisticated way
Maen Al Mousa
Arasco

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STREAM A STREAM B
14.00 – 14.45
Integrated Talent Management for Long-Term
Business Advantages: Retention, Engagement and
Performance
After the global financial crisis, business leaders realised
that their talent practices needed to respond to changes in
economic and business conditions. To avoid the pitfalls of
having to let people go to cut costs when the business takes
a downturn, or battling for scarce talent when there is a market
uptake, companies are now focusing on having an integrated
‘talent strategy’ for the business. A strategy that will tie all
HR practices together for strategic and insightful
decision-making.
John Harker, Group Director, HR, Marketing &
Travel, Al-Futtaim Group
14.45 – 15.15
The Big Data Boom: Making Data-Driven People
Decisions Using Predictive HR Analytics
Many HR functions in the region have now become centres for
large-scale data aggregated from various HR processes and
activities like engagement surveys, recruitment assessments,
learning behaviours, etc. Using this ‘big data’ is now the
new frontier of empowering business and people decisions
powered by data. Ashwani demonstrates how to put big
data analytics into use of HR decisions to predict
unforeseen trends and business outcomes of
people strategies.
Ashwani Dahiya, Vice President Global HR
Analytics, American Express
15.45 – 16.30
Developing Local Leaders for Global Growth and
Increased Bench Strength
Leading in different countries and across many operating
environments means that a new set of leadership capabilities
is required for today’s business leaders. Businesses now
understand that their leaders have to be globally-aware but
at the same time understand and adapt to local market
conditions and growth goals.
Rick Helliwell, VP – Corporate Leadership Development
& Talent, Emirates
Abdulrahman Saqr, Senior Vice President- HR, First
Gulf Bank
Paula McManus, Senior Vice President - Group Talent
Development National Bank of Abu Dhabi
Kelli Godfrey, Talent and Development Director - Eurasia
and Africa, The Coca-Cola Company
16.30 – 17.15
Beyond Attraction: Strategic Employer Branding to
Support EVP and Retention
In the fierce war for talent, employers struggle to keep a
competitive edge to not only attract but also retain key people.
Businesses are starting to look at not only how their brand
as an employer is perceived by their future talent but also
by existing workforce. The way the employer
communicates its brand to the staff is becoming
more important to remain competitive.
Cedric Mackellar, Regional HR Director – Middle
East, G4S
14.00 – 14.45
Too Big to Ignore: Is HR in the Middle East
Ready for the Social Media and Mobile Revolution?
The Middle East is one of the fastest growing regions in
social media and mobile technology adoption. Employees
are now more visible, more vocal and more connected. In
this session, Saleh explores why HR cannot afford to miss
on the opportunities social media can bring to the business
and the way future HR will be delivered. He will
also explain how the challenges and risks ought
to be managed.
Saleh Al-Harthi, GM - Leadership Development,
Rewards and Performance, STC Group
14.45 – 15.15
Identifying Pivotal Talent as Part of a Talent
Segmentation Strategy: How to Maximise Return on
Improved Talent Performance
Most organisations assume that the return on improved
performance (ROIP) is equally valuable in all roles at all
performance levels, contexts and strategies. This is,
however, not the reality. The best companies can identify the
roles in their business where improving talent performance
has the highest impact on delivering business outcomes.
Peter explores the difference between important
and pivotal talent and the analytics process
involved.
Peter Attfield, HR Director – Retail & FMCG,
Alghanim Industries
15.45 – 16.30
People Powering Global Growth: Establishing Global
Talent Practices
More businesses are looking to expand in new and emerging
markets in the Middle East, Africa and Asia. Will talent
practices developed for a certain market work in a new one?
Many HR leaders are now assessing how ‘global’ their HCM
strategies are and how to evolve them to fit into business
growth ambitions while maintaining local market
mandates.
Masoud Golshani-Shirazi, VP HR,
Aujan Coca-Cola Beverages Company
16.30 – 17.15
‘Leading the Growth’ Case Studies – How Top
Organisations are Preparing Their Leaders for the
Future
In today’s economic climate, leaders need to constantly
adapt to the changes the business and market conditions
dictate. This series of case studies address the leadership
life cycle of selecting and assessing potential in leaders,
developing their capabilities and managing succession in
alignment of business growth.
Ricarda Ruecker, VP Leadership & Organisation
Development, MCN
Greg Pascoe, Leadership Consultant, Saudi
Electricity Company
Mark Bechtold, Senior HR and OD Advisor,
Saudi Aramco
Tuesday 8 October
HR Summit Day 2

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12.00 – 12.30
Promoting Healthy Organisations: Is
it Time for a Paradigm Shift in People
Management?
Today’s HR leadership addresses challenges
within healthcare investments purely from a
technical point. They leave out optimisation
levers that include medical factors that could
lead to minimising and preventing claims that
drive premiums up and productivity down.
This session highlights key cost drivers and
control levers relevant to managing a health
insurance scheme that every HR manager
should know. Sven will give a holistic
overview of how to analyse and manage
your healthcare investment including health
awareness and prevention programmes to
aid productivity and cost control.
Dr Sven Rohte,
Chief Commercial Officer,
Daman (National Health
Insurance Company)
12.30 – 13.30
Networking Lunch Hosted by
11.00 – 11.40
The HR Leaders Panel
A Vehicle for Business Transformation:
How HR Can be Truly Strategic and
Drive Growth
All around the world, HR leaders are
being challenged to step up their game
and become more ‘strategic’. Companies
have been making the transition from
a transactional HR approach to a more
business enabling transformational HR. This
panel discussion will hear from regional HR
leaders on how they are transforming their
HR structures to support business growth
and how HR is being reinvented to enable
business transformation and improvement.
Wayne Davies, HR Director – MEA, GE
Matthew Mee, Vice President Human
Resources, Jumeirah International
Marc Hoodless, Managing Director – HR,
Arqaam Capital
Michael Schulz, Senior Vice President -
Human Resources, Petrofac
Ruth McGill, Head of Country HR - EMEA
and Americas, Standard Chartered Bank
11.40 – 12.00
How HR is Driving Business
Turnaround at Silicon Valley’s Founder
HP is one of the largest companies in the
world with annual turnover of $120B and
300,000 employees. In 2011, its share price
dropped by 60% and its financial results were
below the expectations of shareholders and
analysts. As a result, HP has embarked on a
major 5-year turnaround plan, and HR is in the
core of it. This case study explains the impact
of HR on the financial results of a
blue chip like HP.
Diaa Mohamed, VP - Global HR
Services, Hewlett-Packard
9.00 – 10.30
How Great Leaders Use Recognition to
Develop a Culture of Belief and Deliver
Big Results
In this very interactive and engaging session
based on the New York Times best selling
book, “All In” and research from over
300,000 surveys on high performance
organisation, Chester will inspire you on how
to Engage, Enable and Energise your
workforce through the power of recognition.
The simple formula of E+E+E outlines how
high performance organisations deliver
extraordinary results through creating the
right culture at work. The session focuses
on energising your people through effective
recognition and in short, getting your people
“All In” and committed at your organisation.
Chester has authored and co-authored
6 New York Times best sellers in a row
and his work on workplace recognition in
“The Carrot Principle” is the seminal work on
the subject. “The Orange Revolution” took
the concept of teamwork to the next level.
Now with “All In: How the Best Managers
Create a Culture of Belief and Deliver Big
Results!” the concepts of getting the right
culture at work and how right culture is every
company’s competitive advantage, are again
changing the way leaders look at their people
and their unique advantage in their markets.
CHESTER
ELTON
This was one of the best events
I have attended. The experiences
helped in giving us the right
examples that I will never forget
Abeer Al Mehairbi
ADCO
Wednesday 9 October
HR Summit Day 3

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13.30 – 14.15
The Business of Nationalisation: Embedding Nationalisation in
Corporate Culture and Values for Holistic Growth
In the wider GCC, talk of Nationalisation has been on going for many
years and continues to dominate most HR agendas in 2013 and beyond.
More and more, private companies operating in the region are required to
increase the number of nationals working for them. On the stage, leading
companies share their take on Nationalisation and insights on developing
national talent for the future.
Leslie Thurogood, SVP Competence Assurance, Mubadala
Masoud Al Maskary, HR Director, Oman Sail
Meshari Al Bannai, VP HR, Dubai Airports
Nadia Al Muehairi, Director of HR, Ministry of Labour
14.15 – 14.45
The Science of Positive Thinking: Fostering Employee Mental
Wellbeing to Influence Productivity and Performance
Organisations across the Middle East have to deal with the impact of
reduced employee productivity, poor job satisfaction, high levels of stress,
and high staff turnover caused by physical and mental fatigue. Unless
organisations take serious steps towards creating a positive climate, they
will find themselves bearing heavy increased costs that eat their profits.
Oussama explores how organisations can provide a climate
to nurture and grow positive thinking that leads to improved
and sustained employee well-being.
Oussama Mansour, CEO – Middle East, Profiles
International
14.45 – 15.15
HRMS 2.0: The New Wave of HR Technology and Integrated
Talent Solutions
The technology revolution has not left HR unaffected. Innovative HR
solutions are now becoming more affordable, scalable and accessible by
not only big organisations but also SMEs. There is a new wave of cloud-
based systems, mobile apps and integrated solutions that is making the
old systems obsolete and many organisations are considering
the transition. Henrik will showcase the new trends in HR
technology and how they facilitate business alignment.
Henrik Hansen, Director - Global Head of HR Information
Technology, Medtronic
15.45 – 16.30
Engaging A Multi Cultural Workforce: Making the Business Case
for Sustainable Engagement
Businesses are investing more in understanding what makes their
employee committed and acting on it. HR directors have started to
realise that in a multi-cultural organisation, engaging one segment of the
workforce requires a different approach than that of another. In a panel
made up of prominent HR leaders, the discussion will revolve around
different engagement drives for workforce groups and ways to sustain
engagement.
Fareda Abdullah, Head of HR, Majid Al Futtaim Group
Fahad Abdulkareem, HR Director for Arabian Peninsula, P&G
Alberto Martinez-Sanguino, HR VP for Gulf, Schneider Electric
Kifaya Abu Thallam, HR Advisor - Group HR, Tawazun
16.30 – 17.15
Next Generation of Total Rewards Structures that Deliver
Maximum Business Value for Spend
Although new elements were introduced, most businesses in the Middle
East still rely heavily on fixed pay and allowances to attract talent. This
approach has given companies very little room and flexibility to align
their rewards practices to their business objectives. Employers are now
considering new structures to their total rewards strategies to
balance the challenge of managing labour costs with the goal
of attracting and retaining key talent.
Ramakrishna Krovvidi, SVP - Organisation Development,
du
STREAM A
13.30 – 14.15
The New Borderless Workplace: How
Technology Has Revolutionised How and
Where People Work and Why HR Should Care
There is no doubt that in the past decade, technology
innovation has been accelerating at a very high pace and
having a big impact on the way people work and collaborate. The
Middle East is not isolated from these trends and companies are
increasingly embracing new technologies and introducing work
flexibility programmes to increase productivity, engagement and
collaboration.
Speaker to be announced
14.15 – 14.45
From 40% Employee Satisfaction to Top 10 Employer: The
ARASCO Story of HR Transformation
A HR transformation journey at ARASCO started in 2008 with
a vision to become one of Saudi Arabia’s top employers. The
vision was translated into a clear and vivid strategy to reconstruct
the HR function to enable successful execution of this strategy.
Khaled shares how ARASCO took their 40% employee satisfaction
levels to 98% in 4 years. He details the phases the
execution plan comprised of and the lessons learnt from
implementation.
Khaled Alhanaky, Chief Shared Services Officer,
ARASCO
14.45 – 15.15
Enterprise Career Management to Exploit Internal Talent
Potential and Increase Retention
Most employees place career development and progression among
their top motivators and retention factors. Companies that learned to
build transparent career maps and mobility programmes are greatly
outperforming those that have not. Brett addresses the different
career models exist today and how multi-dimensional
career paths are the answer to the growing challenge of
balancing employee and business aspirations.
Brett Preston, GM - Group Learning & Organisational
Development, Al-Futtaim Group
15.45 – 16.30
How Investing in Employee Welfare Increased Engagement:
A Qatar Museums Authority Case Study
HR leaders are constantly looking at innovative ways to reward and
recognise their people to maximise engagement and retention. A
new rising trend also looks at the well-being of employees, work-
life balance and their link to productivity and engagement. The
QMA has recently invested heavily in a new employee welfare
programme. Sharoq will showcase the rationale behind
the investment and how they launched the initiative and
ensured employee buy in and the measures they put in
place to gauge ROI.
Sharoq Al Malki, CHRO, Qatar Museums Authority
16.30 – 17.15
A New Front for Battle: Attracting Talent in Emerging and
New Markets
Although the business opportunities are very lucrative, the people
side of the growth has presented many challenges. Talent is very
scarce and often very expensive. Market practices are not visible
and hard to benchmark against. Technical expertise is lacking and
becoming harder to retain. Oluwafunke will share MTN’s
own experience in Nigeria and what you can learn from it.
Oluwafunke Amobi, GM, Organisation & Talent
Development, MTN Nigeria
STREAM B
Wednesday 9 October
HR Summit Day 3

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Masterclass A
Strategic Workforce Planning- Right People, Right Place,
Right Time
On the top of list of HR challenges, you will find aligning people strategy to
business strategy and shaping the organisation so that it is agile enough to
deal with both expected and unexpected events. The answer is Strategic
Workforce Planning. At this masterclass, you will learn how to:
• Develop HR contribution from data to insight and use qualitative and
quantitative information about your human resources in support of
business strategy
• Understand methods for ensuring that the demand for people - numbers,
knowledge, skills, attitudes, and values - are matched with supply of such
attributes
• Design a process by which people considerations are raised in the
business strategy-setting debate and to ensure that business-based
plans are put in place for the people outcomes of this debate
Led by Paul Turner
Professor BCU, Former HR Director Loyds TSB and BT, Former
VP, CIPD
Masterclass B
Why We Hate HR: What HR is Doing Wrong and What You
Can Do to Put it Right
At the top, decision makers are struggling to demonstrate where HR adds
value. On the operational side of the business, employees see very little
action in terms of career development, promotion on merit, performance
management or in terms of HR protecting employees from bad practices
and bad managers.
Attend this interactive and case study packed masterclass to:
• Discover how your organisation and your employees really perceive HR
• Learn where you are going wrong and what you are not doing at all
• Identify specific problem areas in your organisation that can be addressed
• Create action points to address the perception gaps
• Take home a series of actions and investigation plans to improve all areas
of HR in your business
Led by Paul Walsh
Master Trainer and Consultant, 15 years of HR experience in the
GCC
Masterclass C Part of “The SHRM Experience @ HR Summit”
The SHRM Competency Model - Elements for HR
Success™
SHRM's Elements for HR Success™ is a comprehensive competency
model designed to assist HR professionals across all career levels. This
masterclass will cover:
• The theory and application of effective, validated competency models
• The application of detailed proficiency standards
• Real world examples applying the model in behavioral interviews,
performance management and assessments
Masterclass D
Making the Jigsaw Fit Together: A Business Integrated and
Clearly Communicated HR Strategy
This masterclass experience provides you with the tools and expertise to
build a structured approach to successful HR strategy execution. You will
learn how to:
• Use network and stakeholder analysis tools to identify the needs of your
cross functional colleagues and how to build mutual understanding and
benefit
• Assess your company’s strategic people priorities and validate their
alignment with business strategy
• Take a lead role in influencing the creation and nurturing of a strong and
positive culture that makes things happen and translate strategy into
action
• Develop a structured and interactive communication plan to ensure your
strategy is clearly communicated and understood by all employees
Led by Tim Savage
Former CHRO of Jumeirah Group, Fromer HR Leader, Le Meridian,
32 years of HR Experience
Masterclass E
Great Leaders Engage People: Develop a Customised
Engagement Strategy with an Execution Action-Plan
Employee engagement is the single most important distinction between
outstanding and struggling organisations. That's why as an HR Leader, it's
important that you provide leaders with answers, support and a framework
within which they can improve their team’s engagement levels.
At this masterclass, you will:
• Learn what processes and management competencies you need to
develop to make sure your best employees remain engaged
• Learn to evaluate the current levels of engagement within your
organisation using quantifiable and convincing indicators
• Gain the knowledge to develop strategies and measures to increase
engagement levels
• Formulate a clear and customised action plan for executing your
engagement strategy
Led by Basem Al Attar
Best Selling Author, Change Agent and Master Trainer
Masterclass F Part of “The SHRM Experience @ HR Summit”
Strategic Human Resources: Delivering Business Results
This masterclass is a condensed version of one of SHRM's most popular
OD programs. Using practical, real-world methods and examples, the
masterclass will:
• Provide real-world examples of effective organisational and HR strategy
• Give you practice in creating an HR strategy that is linked to a business
strategy
• Outline concrete steps and information for creating an implementation
plan
Thursday 10 OctoberSunday 6 October
6 Full Day (8.30 - 14.30)
MASTERCLASSES
MORE LEARNING BY DOING
The SHRM Experience @ HR Summit - The world's largest HR association comes to Dubai
SHRM is joining the show this year to bring you “The SHRM Experience @ HR Summit” – a number of masterclasses,
keynotes and open seminars led by senior SHRM faculty that give you exclusive access to world-class SHRM content right
here in Dubai.
For a details on “The SHRM Experience @ HR Summit” go to hrsumitexpo.com/SHRM

11. A NIGHT TO
CELEBRATE
A YEAR OF HARD WORK
The HR Excellence Awards showcase
the best HR talent in the Middle East
and honour professionals for their
outstanding contributions in creating a
high performing workforce for the future.
FEATURING INSPIRATIONAL KEYNOTES
AWARD CATEGORIES
 HR Professional of the Year
 HR’s Rising Star
 Employer of the Year
 HR Initiative of the Year
 Achievement in Government HR
 Nationalisation Initiative of the Year
 Recruitment Programme
 Learning and Development Programme
 Leadership Programme
To know more and to submit an entry
visit hrsummitexpo.com/awards
Entry Deadline: 31 July 2013
*Companies can only enter 3 categories (Excluding HR Professional of the Year and HR Rising Star)
Become an Award Sponsor
Contact Ben Jones
+971 4 407 2432
sponsorship@iirme.com
The Middle East
Tuesday 8 October
HR EXCELLENCE AWARDS
& Gala Dinner
Chester Elton Basem Al Attar

12. Taxi Fare on You, 120+ Hours
of Free Learning on US
Open to all and free to attend, 50+ seminars present
an opportunity for every person in HR to visit the show
and learn something new. Plan your visit today and
register for free to be on the list.
Whether you are in recruitment, learning or a HR
generalist, the Expo this year promises to give you
access to over 50 valuable learning seminars led by
field experts and HR Practioners. All for free.
While learning is very important to your career, growing
your professional network has an equally great impact
on how successful you are in your job. Through our
structured and facilitated networking Hub, your are
guaranteed to meet new peers to exchange tips and
best practice.
Taxi Fare on You, 120+ Hours
of Free Learning on US
Open to all and free to attend, 50+ seminars present
an opportunity for every person in HR to visit the show
and learn something new. Plan your visit today and
register for free to be on the list.
Whether you are in recruitment, learning or a HR
generalist, the Expo this year promises to give you
access to over 50 valuable learning seminars led by
field experts and HR Practioners. All for free.
While learning is very important to your career, growing
your professional network has an equally great impact
on how successful you are in your job. Through our
structured and facilitated networking Hub, your are
guaranteed to meet new peers to exchange tips and
best practice.
www.hrsummitexpo.com| 12 |
Learning &
Organisational
Development
For L&D professionals or
HR generalists looking to
specialise in L&D, this track
will feature futuristic sessions
on learning methodologies,
curriculum development,
new learning techniques and
development practices.
Learning &
Organisational
Development
For L&D professionals or
HR generalists looking to
specialise in L&D, this track
will feature futuristic sessions
on learning methodologies,
curriculum development,
new learning techniques and
development practices.
HR Technology &
Analytics
A track dedicated to bringing
you the latest in the HR
software industry and HR
analytics. You will learn about
big data, social media for HR,
workforce planning and more.
It will also feature demos of
the latest HR technologies by
leading providers.
HR Technology &
Analytics
A track dedicated to bringing
you the latest in the HR
software industry and HR
analytics. You will learn about
big data, social media for HR,
workforce planning and more.
It will also feature demos of
the latest HR technologies by
leading providers.
Recruitment & Talent
Management
A series of practical seminars
discussing new recruitment
trends like social recruitment,
psychometrics screening and
employer branding as well as
talent management essentials
like career mapping and
succession.
Recruitment & Talent
Management
A series of practical seminars
discussing new recruitment
trends like social recruitment,
psychometrics screening and
employer branding as well as
talent management essentials
like career mapping and
succession.
HR for Start Ups and
SME
A new series of seminars
dedicated to HR in small and
medium companies as well
as new starts ups. It tackles
foundational HR issues such
as recruitment, policies,
employee handbooks, and a
lot more.
HR for Start Ups and
SME
A new series of seminars
dedicated to HR in small and
medium companies as well
as new starts ups. It tackles
foundational HR issues such
as recruitment, policies,
employee handbooks, and a
lot more.
7 – 9 October
The EXPO
1 FLOOR, 8 TRACKS, 50+ SESSIONS TO CHOOSE FROM1 FLOOR, 8 TRACKS, 50+ SESSIONS TO CHOOSE FROM
Get Social!

13. Where: Sheikh Rashid Hall | Dubai International Convention & Exhibition Centre
When: 7 – 9 October | 10.00 – 18.00
Why: 50 free seminars, 2,000 colleagues, 50 leading exhibitors and a lot more
How much: FREE
What next: Register for FREE hrsummitexpo.com/visit
Showcasing The Latest And
Greatest In HR Innovation
The exhibition hall brings you the leading names
in solution providers with their latest thinking and
offerings that will enable you to transform your HR
operations and stay ahead of the curve. Find out
what’s new and innovative in recruitment, learning
and development, technology and analytics as well as
performance management and employee benefits.
Showcasing The Latest And
Greatest In HR Innovation
The exhibition hall brings you the leading names
in solution providers with their latest thinking and
offerings that will enable you to transform your HR
operations and stay ahead of the curve. Find out
what’s new and innovative in recruitment, learning
and development, technology and analytics as well as
performance management and employee benefits.
www.hrsummitexpo.com | 13 |
Well covered insights into the future of HR in
emerging markets. Great to see regionally relevant data
to align accordingly
Syed Makram Ahmad
Marks and Spencer
Precise and informative. Enough for
one to catch up on the upcoming trends
and latest practice. Excellent presentation
and topics selection. Interesting and very
much in line with current technology and
trends. Extremely useful
Swapna Janardanan
GL Noble Denton
Employee Relations
Learn more about labour law
essentials across the GCC,
dealing with grievances,
workplace bullying and
disciplinary policies. Find
out the latest in employee
recognition and motivation
and how to kick start your
engagement initiatives.
Employee Relations
Learn more about labour law
essentials across the GCC,
dealing with grievances,
workplace bullying and
disciplinary policies. Find
out the latest in employee
recognition and motivation
and how to kick start your
engagement initiatives.
Professional
Development / New to
HR
For the first time in the Middle
East, a track entirely devoted
to new HR professionals as
well as to developing business
skills of experienced ones from
dealing with difficult situations
to public speaking and conflict
resolution.
Professional
Development / New to
HR
For the first time in the Middle
East, a track entirely devoted
to new HR professionals as
well as to developing business
skills of experienced ones from
dealing with difficult situations
to public speaking and conflict
resolution.
Compensation &
Performance
For essentials in reward
management and the latest
in employee benefits, health
insurance, staff appraisals and
performance management
frameworks, this practical
track will give comp and ben
professionals a chance to
learn and network.
Compensation &
Performance
For essentials in reward
management and the latest
in employee benefits, health
insurance, staff appraisals and
performance management
frameworks, this practical
track will give comp and ben
professionals a chance to
learn and network.
The ‘HR Hub’
Networking Track
An entire track dedicated
to bringing you closer to
everyone else at the show.
Take part in structured
sessions including speed
networking groups, HR
discipline matchmaking as
well as other new interactive
formats. Bring plenty of
business cards.
The ‘HR Hub’
Networking Track
An entire track dedicated
to bringing you closer to
everyone else at the show.
Take part in structured
sessions including speed
networking groups, HR
discipline matchmaking as
well as other new interactive
formats. Bring plenty of
business cards.
3 Days Of FREE Learning
NETWORKING AND UNLIMITED INSPIRATION
Go to hrsummitexpo.com/visit to register today for freeGo to hrsummitexpo.com/visit to register today for free
EXPO AT A GLANCE

14. www.hrsummitexpo.com| 14 |
HOW THE SHOW
WILL HELP YOU
Showcase your services this year to more than
2,000 HR professionals and grow your client base
with fresh influential leads from across the region and
new markets.
The show continues to be the ultimate platform
for vendors to launch new products and services
by bringing you to the front of line and giving you
exclusive access to decisions makers.
Remind your existing clients w hy you are their
vendor of choice by being there to share your latest
and demonstrate your market leadership and
support to the HR community.
For 10 years, the show has been the meeting point for
the HR industry in the Middle East with growing numbers
attending year on year. In 2012, the event attracted more than
1,200 participants that came to hear about the latest thinking in their
field and remain updated with the newest innovations in HR solutions.
The largest HR show in the Middle East
2,000 PARTICIPANTS
SPONSORSHIP AND EXHIBITING
75%
1221
94%
85%
said the main reason for attendance was to
keep up to date with new product and trends
participants
found the exhibition a valuable and productive
use of their time and will be visiting in 2013
agreed that the show had enhanced their
knowledge and skills
IN 2012 SPEAK TO US TODAY!
Sponsorship and exhibition
opportunities are limited!
Contact Ben Jones for more
details on tailored sponsorship
and exhibition packages to meet
your needs on +971 4 407 2432 or
sponsorship@iirme.com
FLOORPLAN
SEMINAR
ROOM
SEMINAR
ROOM
SEMINAR
ROOM
SOLD Available Reserved
WHO ATTENDS THE SHOW
Through the show’s comprehensive coverage of the profession
and offering value-added learning to every team member in the
HR function, the show has been the most inclusive HR event
in the region drawing participation from a CHRO level to new HR
business partners across all major industries.
The HR Summit and Expo attracts HR professionals from the GCC,
the wider MENA region and is increasingly growing the number of
international delegations from India, Pakistan and Africa.
VPs / Directors
/ Heads of
Divisions
40%
HR
Managers
20%
Learning &
Development
Managers
18%
Recruitment
& Workforce
Planning
Managers
13%
Compensation &
Benefits Managers
9%
JOB
TIITLES

15. www.hrsummitexpo.com | 15 |
OUR SPONSORS AND EXHIBITORS
Headline Sponsors
Profiles International is the world leader in
selecting and developing high-performance
workforce through innovative human resource
management solutions. We offer a comprehensive suite of employment
assessment solutions that help companies gain a competitive advantage by
selecting, hiring, retaining and developing great talent.
Our assessments provide organizations with "People Information" to be used
for recruitment and selection, coaching & mentoring programs, promoting,
succession planning, 360- degree feedback programs, management and
leadership development, training, improving customer service, and other
employment issues.
Headquartered in Dubai, IBM's first presence in the
Middle East dates back over 60 years to the installation of
the first computer at Saudi Aramco in 1947 IBM Middle
East and its business partners provide channel and product management,
sales and technical support, product distribution, solution offerings, and
business consultancy. IBM currently has groundbreaking initiatives in the
fields of cloud computing, nanotechnology, desalination, solar power,
eGovernment, healthcare and many more across the region collaborating
with leading educational institutes and governments in building a smarter
planet. IBM works towards opening up meaningful new possibilities for
progress across the region, building smarter energy, transport, healthcare,
government and ultimately, smarter cities.
The National Health Insurance Company – Daman launched
operations in May 2006 in Abu Dhabi; becoming the UAE’s
first specialized health insurance company.
Being a specialised and dedicated health insurance
provider, Daman is able to offer various insurance plans
for all its customers, ranging from the Government subsided Basic plan
to the tailor-made Enhanced plans that vary in benefits, services, policy
limits and geographical coverage. Through the largest local network of
health medical service providers in the UAE and large global network,
Daman offers its clients access to the best available healthcare. The
company now serves over 2.4 million members, the largest in the region.
Strategic Partner
GULFTALENT.com
GulfTalent.com is the leading online
recruitment portal in the Middle East,
covering all sectors and job
categories. It is used by over 3
million professionals to find career opportunities and is the primary online
recruitment channel for 5,000 corporations across 9 countries.
Headquartered in Dubai, GulfTalent.com covers the markets of Saudi Arabia,
Kuwait, Qatar, Bahrain, Oman, Egypt, Jordan, Lebanon and the United Arab
Emirates. For further information on GulfTalent.com’s recruitment solutions, or
to download complimentary copies of its ground-breaking HR research
reports, visit www.GulfTalent.com
Platinum Sponsor
TTM associates is a global consultancy
firm, which focuses on achieving impact
on organisations, teams and individuals
through building insight and transforming
mindsets. We are advocates of whole-brain; pragmatic and innovative
methods coupled with best practice processes that create a lasting positive
change for our partners.
Gold Sponsor
BTS the Global Leader in Strategy
Alignment and Execution
BTS is a world leading strategy
implementation consulting firm. The company accelerates execution by
ensuring the workforce is aligned to the strategy, has the right mindset,
and has mastered the capabilities needed to deliver business results.
BTS leverages customized business simulations and experiential
learning initiatives to develop the leadership, business acumen, business
innovation and sales skills necessary for superior strategy execution.
Partnering with today’s leading corporations, BTS consultants bring
passion and deep industry insight to deliver high-impact solutions
that help clients achieve better results, faster. Website: www.bts.com
Knowledge Partner
Human Resource Management and learning excellence.
Established in 2003 as part of TECOM Investments, DKV aims
to develop the region’s talent pool and establish the UAE as a
knowledge-based economy and in 2013 celebrates its 10th year
anniversary.
DKV is a unique hub that offers the best selection of Human Resource
Management, Consultancy, Training and Personal Development programmes
on a picturesque 1km long campus in the heart of Dubai. With over 450
business partners, including SHRM, SHL, Gallup, Towers Watson, Hays,
Hewitt and Innovative HR Solutions, DKV aims to establish itself as both
a trusted business partner and a centre of excellence for professional
development. For further details please visit our website at www.kv.ae
Associate Partner
customised training
solutions is the
in-house division of IIR Middle East, prominent organisation’s No. 1 choice
in outsourced business training and performance improvement expertise.
Located in the region for 19 years, the IIR experience promises a superior
training product with renowned industry experts, leaders in their field.
Association with key partners and awarding bodies provides cutting edge
business information with recognised certification in the areas of: Business &
Strategy; Management Development & Leadership; Personal & Professional
Development; Finance & Accounting; Project Management; I.T. & Telecoms;
HR & Training; Industry & Healthcare; Health & Safety; Sales & Marketing;
Public Relations; Real Estate. To find out more, visit: www.iirme.com/cts
Exhibitors
Media Partners

16. Please þ the session/s you wish to attend:
DELEGATE DETAILS
First Name: Surname:
Job Title:
Company:
Address:
Postal Code: Country: City:
Tel: Mobile: Fax:
Email:
PAYMENTS
A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must
be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.
CANCELLATION
If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more
than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations
cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.
All registrations are subject to acceptance by IIR which will be confirmed to you in writing.
Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue
and/or speakers or topics.
AVOID VISA DELAYS – BOOK NOW
Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.
Visas for non-GCC nationals may take several weeks to process.
Five Easy Ways To Register
+971 4 335 2437 +971 4 335 2438
register@iirme.com IIR Holdings Ltd.
P.O Box 9428, Dubai, UAE
www.hrsummitexpo.com
Delegate Price
Book by
10 July 2013
Book by
8 August 2013
Book by
5 September 2013
Final Price

5 Days AAA (Access
All Areas Pass)
(Includes access
to HR Summit,
Tom Peters Day, 2
Masterclasses, Expo
Seminars and Awards
Dinner)
$4,999
SAVE $2397
$5,099
SAVE $2297
$5,199
SAVE $2197
$5,299
SAVE $2097

3 Days
7-9 October 2013
$3,999
SAVE $300
$4,099
SAVE $200
$4,199
SAVE $100
$4,299

Tom Peters Day Only
7 October 2013
$1,999
SAVE $300
$2,099
SAVE $200
$2,199
SAVE $100
$2,299

Each Full Day
Masterclass
$ 1,299 $1,299 $1,299 $1,299

Awards Dinner Only
8 October 2013
$499 $499 $499 $499
OJ
I AY2018
© Copyright I.I.R. HOLDINGS B.V.Human ResourcesBU33JI/RB
EVENT VENUE:
Sheikh Rashid Hall
Dubai International Convention and Exhibition Centre, Dubai, UAE
Tel: +971 4 332 1000
ACCOMMODATION DETAILS – EARLY RESERVATION ESSENTIAL
Dubai is particularly busy during this week – please book your accommodation straight away to avoid
disappointment. You can contact the IIR Hospitality Desk for assistance on:
Tel: +971 4 407 2693 Fax: +971 4 407 2517
Email: hospitality@iirme.com
Sunday 6 October Monday 7 October Tuesday 8 October Wednesday 9 October Thursday 10 October
Pre Summit Masterclasses
A or B or C
HR Summit Day 1
with Tom Peters
HR Summit Day 2
HR Summit Day 3 Post Summit Masterclasses
D or E or F
HR Excellence Award
HR Expo
#HRSE13
6 – 10 October 2013
Sheikh Rashid Hall
Dubai International Convention and Exhibition Centre
Conference fees include documentation,
luncheon and refreshments. Delegates who
attend all sessions will receive a Certificate of
Attendance.
All registrations are subject to our terms
and conditions which are available
at www.iirme.com/terms. Please
read them as they include important
information. By submitting your
registration you agree to be bound by the
terms and conditions in full.
CALL: +971 4 335 2483
E-MAIL: a.watts@iirme.com
GROUP DISCOUNTS
AVAILABLE
Sunday 6 October Monday 7 October Tuesday 8 October Wednesday 9 October Thursday 10 October
Pre Summit Masterclasses
A or B or C
HR Summit Day 1
with Tom Peters
HR Summit Day 2
HR Summit Day 3 Post Summit Masterclasses
D or E or F
HR Excellence Award
HR Expo