1. CHAPTER - 2 THE THREE STRATEGY- MAKING TASKS Mohammad Mizenur Rahaman Ph.D Researcher Assistant Professor Shahjalal University of Science & Technology, Sylhet Published by Lecturesheet.iiuc28a9.com

7. Elements of a Strategic Vision Defines present and future business make-up of company Charts a long-term path to follow Communicated in an inspiring and exciting manner

45. Fig. 2-1(a): Levels of Strategy-Making: A Diversified Company Corporate Strategy Business Strategies Functional Strategies Operating Strategies Corporate-Level Managers Business-Level Managers Operating Managers Functional Managers Two-Way Influence Two-Way Influence Two-Way Influence

46. Levels of Strategy-Making: A Single-Business Company Business Strategy Functional Strategies Operating Strategies Executive-Level Managers Operating Managers Functional Managers Two-Way Influence Two-Way Influence

47. Corporate Strategy for a Diversified Company Corporate Strategy How Much Diversification Kind of Diversification Responses to Changing Conditions Efforts to Build Competitive Advantage Via Diversification Moves to Strengthen Positions and Profits in Present Businesses Moves to Add New Businesses Approach to Capital Allocation Moves to Divest Weak Units

49. Strategy Components of a Single-Business Company Business Strategy Strategic Alliances and Collaborative Partnerships Responses to Changing Conditions Basic Competitive Approach Moves to Secure Competitive Advantage Geographic coverage; approach to vertical integration Manufacturing Strategy Marketing Strategy R & D Strategy Human Resources Strategy Finance Strategy

56. Networking of Missions, Objectives, and Strategies Level 1 Level 2 Level 3 Level 4 Corporate Level Objectives Overall Scope and Strategic Vision Corporate Level Strategy Business Level Objectives Business Level Strategic Vision Business Level Strategies Functional Objectives Functional Missions Functional Strategies Operating Objectives Operating Missions Operating Strategies Two-Way Influence Two-Way Influence Two-Way Influence Two-Way Influence Two-Way Influence Two-Way Influence Two-Way Influence Corporate-Level Managers Business-Level Managers Functional Managers Plant Managers, Lower-Level Supervisors Two-Way Influence Two-Way Influence

58. Factors Shaping the Choice of Company Strategy Competitive Conditions & Industry Attractiveness Societal, Political, Regulatory Factors Company Opportunities & Threats Company’s Strategic Situation Influences of Key Executives Resource Strengths & Weaknesses Shared Values & Culture Determine Relevance of Internal & External Factors Identify & Evaluate Alterna- tives Craft the Strategy External Factors Internal Factors