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The 6 chords
to become a
selling rockstar
Research
Know the industry as you can
lecture the CEO.
Focus on a pain you can cure.
Create rapport
Research gives you the knowledge to
influence the company’s strategy.
Now you need to build the trust.
Be challenging, not arrogant.
Climb up the
hierarchy
Talk straight to the decision
maker. Don’t lose time with a
bottom-up approach.
Operational employees will
follow. No meat, no burger.
React to any
trigger event
Job changes, competition or
strategic moves give you
opportunities to secure and
speed up your sales process.
Create a sense of urgency
Don’t put pressure on the
decision maker.
Put pressure on his agenda.
Relax
Take time for the ones you
care. Remember what your
efforts are worth.
You need to be loved to
become a selling rockstar.
Sales intelligence that rocks

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6 chords to become a selling rockstar

  • 1. The 6 chords to become a selling rockstar
  • 2. Research Know the industry as you can lecture the CEO. Focus on a pain you can cure.
  • 3. Create rapport Research gives you the knowledge to influence the company’s strategy. Now you need to build the trust. Be challenging, not arrogant.
  • 4. Climb up the hierarchy Talk straight to the decision maker. Don’t lose time with a bottom-up approach. Operational employees will follow. No meat, no burger.
  • 5. React to any trigger event Job changes, competition or strategic moves give you opportunities to secure and speed up your sales process.
  • 6. Create a sense of urgency Don’t put pressure on the decision maker. Put pressure on his agenda.
  • 7. Relax Take time for the ones you care. Remember what your efforts are worth. You need to be loved to become a selling rockstar. Sales intelligence that rocks