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Beyond the Basics in Social Networking
- 1. Hashtag: #D5170 Beyond the Basics in Social Networking Rotary District 5170 District Assembly / Rotary University March 31, 2012 Edward Niu, moderator Linda Chreno, San Leandro Steve Ontiveros, Castro Valley Deb Tacker, Livermore
- 2. Hashtag: #D5170 Agenda • Introductions • Social Media For Rotarian Communication & Promotion • Communication within Rotary • Public relations with the community at large • Solving the mystery of Rotary leading to increased membership • Case Studies • Using Twitter To Create Event Discussion • Castro Valley Event Pages • “How to Use Facebook” Workshop • Q&A Note: Luncheon will start promptly on time
- 3. Hashtag: #D5170 The Social Media Universe
- 4. Hashtag: #D5170 Social (Mass) Media • Social Media: One-to-Many Communication with Interactivity • Youtube • Blogging • Podcasting • Social Networks allow Many-to-Many Communication also with Interactivity • Evolution of communication
- 5. Hashtag: #D5170 New Media, Global Access • Mass Communication is Easier and Cheaper Than Ever • Why Not Utilize It? Add, Don’t Replace • Speak to People the Way They Want to Be Spoken To • Next generation communicates this way • Three Ways To Use Social Media at your Local Club • Intra-Rotary Communications – Immediate & Recorded • Connection with Local Communities as well as Global Reach • Increase Membership – Remove the Mysterious that is Rotary • 6 degrees of separation is now 4 due to Facebook • Each Rotarian has a significant sphere of influence • Actualize the purpose in joining Rotary.
- 6. Hashtag: #D5170 Build Multiple Points of Presence • Facebook Page Start with One, Build From There • LinkedIn Group • Twitter Account • Pinterest Page • Google+ Page • YouTube Channel • Clubrunner Website • A Club Blog • Patch.com • Press Releases • Podcasting
- 7. Hashtag: #D5170 How Can Twitter Be Useful? • 100M monthly active users • Real time many-to-many communication • It’s all noise until you focus on one channel • Hashtags # • Records multiple points of view from an event. Linda Chreno
- 8. Hashtag: #D5170 Creating Event Pages • Smart Promotion of Castro Valley Club • Use “Event” Pages • Understand the Method, Then Use It Steve Ontiveros Beyond Facebook. • http://www.facebook.com/cvchilicookoff • http://www.facebook.com/rowellranchrodeoparade
- 10. Hashtag: #D5170
- 11. Hashtag: #D5170
- 12. Hashtag: #D5170 Facebook Workshop • San Leandro Club Community Project • Help People Get Started on Facebook • Hands-On Workshop at Multiple Locations, connected via conference line & Facebook • Learn how to use Facebook • “Silent Running” Best Part • Successful Test • Planning to Bring to Larger Community in the spirit of Service Above Self
- 13. Hashtag: #D5170 Takeaways • Social Media is a HUGE under-utilized asset of communication for clubs • Much easier to provide the overall picture of what Rotary has to offer. • Use social media to increase membership • How to Use Twitter Effectively • Out of the Box Thinking Promotes Events AND Rotary • Facebook Workshop to Engage Community • Audience Takeaways
- 14. Hashtag: #D5170 Evaluations • Your feedback is vitally important. • Take some time to write your evaluations before moving on to your next session. • Thank you for your attendance and participation!
- 15. Hashtag: #D5170 Contact Info + Notice Edward Niu Text EDNIU to 72727 510-592-4351 edward@ilnenterprises.com Facebook.com/edniu Please complete your evaluations & head to the Luncheon QUICKLY! Thank you!
Notes de l'éditeur
- Social Media is not just Facebook, Twitter, LinkedIn, Google+
- Word of mouth, print media, radio, television, web 1.0, social media, social networking
- Hootsuite.com & tweetchat.com & twitter.com
- ROSNF: Rotarians On Social Networks Fellowship