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Mobile: Everywhere
Your Customers Are
      Part II
             Edward Niu
                510-592-4351
     eniu@ilnenterprises.com
         Text EDNIU to 72727
Cool & Cutting Edge…
What We’ll Cover Today...

 Recap From Presentation #1
   QR Codes, Text Messaging, Mobile Websites

 Cover some “Advanced” Mobile
  Marketing Topics & Techniques
 Discuss the Future of Mobile
 Q&A
Don’t Leave Home Without




91% of Americans have their cell phone within 3 feet
               of themselves 24/7
Important Stats…
                                                                       Population 6-7 billion
8,000,000,000

7,000,000,000
                                                                       Cell phones over
6,000,000,000
                                                                        5 billion
5,000,000,000                                                          Wired Internet users –
4,000,000,000                                                           less than 2 billion
3,000,000,000
                                                                       80% of Americans
2,000,000,000
                                                                        have cell phones
1,000,000,000

           0
                                                                       20% of US households
                World Population    Cell Phone     Internet Users       are mobile only
                                   Subscriptions



Most of cell phone population has purchasing power!
What is Mobile Marketing?

            Game Changer
            New, Cool, Fun & Must Have

            Not a Fad, New Paradigm

            Augments Online Marketing
What is Mobile Marketing?

 Mobile is the newest Mass Media
  with the potential to become
 the most influential mass media
             of all time!
Mobile Marketing Benefits

   Only media that is truly Personal
   Consumer can be identified individually
   Always on – 24/7
   Constantly with the owner
   Has built-in payment mechanisms
   All can be done at moment of Intense Impulse!
What is Mobile Marketing?

    NO SPAM Zone

    NO unwanted
     messages
Mobile Marketing Methods
       QR Codes
       SMS Text Marketing
       Mobile-Ready Websites

       Mobile Ads
       Social Mobile Location-
        Based Services
       Mobile Apps
QR Codes
 QR stands for Quick Response
 First used to take inventory for subsidiary of Toyota
 Type of 2D Barcode that embeds information in its
  tiled pattern
 When you scan it, it provides information:
   • Website
   • Video
   • Contact information
   • Image
   • Coupon
   • Map
Macy’s QR Campaign
Macy’s Backstage Pass
Where To Make QR Codes
     Goo.gl
     Bit.ly
     Beqrious.com
     Delivr.com
     qrcode.kaywa.com (personal use only)

      For Trackable AND Changeable QR Codes…
Keep in Touch w/ Customers
Use SMS Text Messaging!
Keep in Contact with your Customers and Prospects

 Send your
messages anywhere
they are
 Know that they
receive and READ
your messages.
Text Message Vs. Email
                              90% of text messages
   Not Always Opened          are read within 3
                               minutes
   Read rates of 15% or       **Instant Response**
    worse.
                              99% of all text messages
   Overwhelmed InBox          are read.
                              Texts can be scheduled
   May Not Use on
    Phone                     Messages Always Stored
                               on Phone
   Spam Filter               No Spam filters.
Mobile Coupons
                               [Widget Co]: Get your
 [Widget Co]:
 Get your
                               favorite product at
 favorite
 product at 20%
                               20% off. Show cashier
 off. Show
 cashier this
                               this msg. Code:
 msg. Code:
 FAV888. Reply
                               FAV888. Reply STOP to
 STOP to end.
                               end.


                             Average redemption
                             rate is 20% regardless
                             of business type
 Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.
Other SMS Services

                          Appointment Reminder
Use Shortcode &
Keyword Combo:            Mobile Coupons
                          Surveys & Polls
Text DEMO88 to 72727      Autoresponder
                          Text Contests
                          Text 2 Screen
                          Loyalty Clubs
Mobile-Ready Websites

Microsoft stated that 53% of its
mobile searches have local intent.
 Customers Ready to Buy NOW & Nearby
 Many are on the move, they don’t want to
  scroll, pinch, etc.
Google Places, Bing Business Center, Yahoo Local Pages
all mobile ready. Claim your pages at the very least!
Mobile-Ready Websites
Simplifies Your Website for
smaller screens of cell phones

Customers Searching For Local Business
Want:
1. Phone Number
2. Shop / Price Compare
3. Directions / Map
4. Email
5. Information about Company
Social Mobile GPS Services
Social Gaming of “Check-ins”
 Location-Based Social Networks




   Compete with Friends
   Unlock Special Badges
   Privacy Issues (GPS)
   Get Special Deals from Businesses
Social Mobile GPS Services
Mobile Advertising
 Advertise on Mobile Websites & Embedded
  App Advertising
 Uses Pay Per Tap Model like Google Adwords
   Google Purchased AdMob
   for $750M in 2010
   Sept 30 – Google shifts mobile
   ads more to Adwords/Adsense
   Mobile Advertising: $1.6B last
   year in US, to double this year
Mobile Advertising
 Search on some popular sites with your
  Smartphone to find banner ads:
 Yahoo.com             People.com
 ESPN.com              CNN.com

 Admob closing in on 1 Trillion impressions



www.ilnenterprises.com/mobileads
Mobile Applications

Mobile Applications or Apps are software
programs designed to work on mobile platforms.
Mobile Applications
     iPhone now has about
     350,000 apps in its App
     Store

     Android growing
     faster, has about 100,000
     apps
Games




 In-game display ads
 Games themselves are advertising
Mobile Applications


  Facebook Has a Great Mobile Version
  Why Do They Need a Mobile App?
Mobile Applications

Produce Your Own
 Mobile App
Provide Value to Users
Brand Your Business
Cost: $1500 and higher
  Examples – Pizza restaurant quick order app
   Travel agency – Itinerary reminder
   Donation / Non-profit apps
   Couponing apps
   Simple – Screen saver or background image
What Lies Ahead For Mobile…
Mobile Payments
Mobile Payments


Take Credit Card
Payments on Your
Phone with Square
www.squareup.com
Near Field Communications

           Magic Wand Payment System
             Swipe Your Phone to Pay
           Examples – PayPass & Starbucks

      Google Wallet launched Sept. 19, 2011
      - Nexus S 4G on Sprint
      - Citi Mastercard or Google Prepaid Card
      - San Francisco & New York
Google Wallet
Augmented Reality (AR)

     The Ultimate Mobile App
It Combines…
 Today’s Computing Power in Mobile Devices
 The Use of the Camera
 The Use of GPS
Augmented Reality (AR)
Augmented Reality (AR)
Some Thoughts…
 Marketing is more about being “Top of
  Mind” and “Exbranding” Your Business
    More Exposure Points
    Multiple Platforms – Mobile &
     Online
 Use Your Imagination
    Not confined to just a website
     anymore
    Ask How, not If
    Combine Technologies
Action Plan
                       The mobile explosion is
                        happening right now!
                       There is MASSIVE
                        opportunity to use
                        mobile to attract and
                        grow your customer
                        base.
 Choose one mobile marketing method
 Implement a campaign using your method
 Do It Before Your Competition Does
Q&A

      Edward Niu
      Text EDNIU to 72727
      510-592-4351
      eniu@ilnenterprises.com
      Facebook.com/edniu

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Mobile - Everywhere Your Customers Are [Part II]

  • 1. Mobile: Everywhere Your Customers Are Part II Edward Niu 510-592-4351 eniu@ilnenterprises.com Text EDNIU to 72727
  • 2. Cool & Cutting Edge…
  • 3. What We’ll Cover Today...  Recap From Presentation #1 QR Codes, Text Messaging, Mobile Websites  Cover some “Advanced” Mobile Marketing Topics & Techniques  Discuss the Future of Mobile  Q&A
  • 4. Don’t Leave Home Without 91% of Americans have their cell phone within 3 feet of themselves 24/7
  • 5. Important Stats…  Population 6-7 billion 8,000,000,000 7,000,000,000  Cell phones over 6,000,000,000 5 billion 5,000,000,000  Wired Internet users – 4,000,000,000 less than 2 billion 3,000,000,000  80% of Americans 2,000,000,000 have cell phones 1,000,000,000 0  20% of US households World Population Cell Phone Internet Users are mobile only Subscriptions Most of cell phone population has purchasing power!
  • 6. What is Mobile Marketing? Game Changer  New, Cool, Fun & Must Have  Not a Fad, New Paradigm  Augments Online Marketing
  • 7. What is Mobile Marketing? Mobile is the newest Mass Media with the potential to become the most influential mass media of all time!
  • 8. Mobile Marketing Benefits  Only media that is truly Personal  Consumer can be identified individually  Always on – 24/7  Constantly with the owner  Has built-in payment mechanisms  All can be done at moment of Intense Impulse!
  • 9. What is Mobile Marketing?  NO SPAM Zone  NO unwanted messages
  • 10. Mobile Marketing Methods  QR Codes  SMS Text Marketing  Mobile-Ready Websites  Mobile Ads  Social Mobile Location- Based Services  Mobile Apps
  • 11. QR Codes  QR stands for Quick Response  First used to take inventory for subsidiary of Toyota  Type of 2D Barcode that embeds information in its tiled pattern  When you scan it, it provides information: • Website • Video • Contact information • Image • Coupon • Map
  • 13. Where To Make QR Codes  Goo.gl  Bit.ly  Beqrious.com  Delivr.com  qrcode.kaywa.com (personal use only) For Trackable AND Changeable QR Codes…
  • 14. Keep in Touch w/ Customers Use SMS Text Messaging! Keep in Contact with your Customers and Prospects  Send your messages anywhere they are  Know that they receive and READ your messages.
  • 15. Text Message Vs. Email  90% of text messages  Not Always Opened are read within 3 minutes  Read rates of 15% or **Instant Response** worse.  99% of all text messages  Overwhelmed InBox are read.  Texts can be scheduled  May Not Use on Phone  Messages Always Stored on Phone  Spam Filter  No Spam filters.
  • 16. Mobile Coupons [Widget Co]: Get your [Widget Co]: Get your favorite product at favorite product at 20% 20% off. Show cashier off. Show cashier this this msg. Code: msg. Code: FAV888. Reply FAV888. Reply STOP to STOP to end. end. Average redemption rate is 20% regardless of business type Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.
  • 17. Other SMS Services  Appointment Reminder Use Shortcode & Keyword Combo:  Mobile Coupons  Surveys & Polls Text DEMO88 to 72727  Autoresponder  Text Contests  Text 2 Screen  Loyalty Clubs
  • 18. Mobile-Ready Websites Microsoft stated that 53% of its mobile searches have local intent.  Customers Ready to Buy NOW & Nearby  Many are on the move, they don’t want to scroll, pinch, etc. Google Places, Bing Business Center, Yahoo Local Pages all mobile ready. Claim your pages at the very least!
  • 19. Mobile-Ready Websites Simplifies Your Website for smaller screens of cell phones Customers Searching For Local Business Want: 1. Phone Number 2. Shop / Price Compare 3. Directions / Map 4. Email 5. Information about Company
  • 20. Social Mobile GPS Services Social Gaming of “Check-ins”  Location-Based Social Networks  Compete with Friends  Unlock Special Badges  Privacy Issues (GPS)  Get Special Deals from Businesses
  • 21. Social Mobile GPS Services
  • 22. Mobile Advertising  Advertise on Mobile Websites & Embedded App Advertising  Uses Pay Per Tap Model like Google Adwords Google Purchased AdMob for $750M in 2010 Sept 30 – Google shifts mobile ads more to Adwords/Adsense Mobile Advertising: $1.6B last year in US, to double this year
  • 23. Mobile Advertising  Search on some popular sites with your Smartphone to find banner ads:  Yahoo.com  People.com  ESPN.com  CNN.com  Admob closing in on 1 Trillion impressions www.ilnenterprises.com/mobileads
  • 24. Mobile Applications Mobile Applications or Apps are software programs designed to work on mobile platforms.
  • 25. Mobile Applications iPhone now has about 350,000 apps in its App Store Android growing faster, has about 100,000 apps
  • 26. Games  In-game display ads  Games themselves are advertising
  • 27. Mobile Applications  Facebook Has a Great Mobile Version  Why Do They Need a Mobile App?
  • 28. Mobile Applications Produce Your Own Mobile App Provide Value to Users Brand Your Business Cost: $1500 and higher Examples – Pizza restaurant quick order app Travel agency – Itinerary reminder Donation / Non-profit apps Couponing apps Simple – Screen saver or background image
  • 29. What Lies Ahead For Mobile…
  • 31. Mobile Payments Take Credit Card Payments on Your Phone with Square www.squareup.com
  • 32. Near Field Communications Magic Wand Payment System Swipe Your Phone to Pay Examples – PayPass & Starbucks Google Wallet launched Sept. 19, 2011 - Nexus S 4G on Sprint - Citi Mastercard or Google Prepaid Card - San Francisco & New York
  • 34. Augmented Reality (AR) The Ultimate Mobile App It Combines…  Today’s Computing Power in Mobile Devices  The Use of the Camera  The Use of GPS
  • 37. Some Thoughts…  Marketing is more about being “Top of Mind” and “Exbranding” Your Business  More Exposure Points  Multiple Platforms – Mobile & Online  Use Your Imagination  Not confined to just a website anymore  Ask How, not If  Combine Technologies
  • 38. Action Plan  The mobile explosion is happening right now!  There is MASSIVE opportunity to use mobile to attract and grow your customer base.  Choose one mobile marketing method  Implement a campaign using your method  Do It Before Your Competition Does
  • 39. Q&A Edward Niu Text EDNIU to 72727 510-592-4351 eniu@ilnenterprises.com Facebook.com/edniu

Notes de l'éditeur

  1. Cell phone will eventually replace wallet…and 91% of Americans keep theirs within 3 feet of themselves 24/7
  2. 3x the number of mobile devices than computers
  3. Smartphones give us enhanced capabilities like web access, apps, enhanced SMS texting, camera, GPS
  4. Mobile Ads – Banner Ads embedded in apps, or on websitesSocial Mobile Location based Services – Facebook Places, Foursquare, Gowalla, SCVNGRMobile Apps – Make your own software that people can download
  5. http://www.youtube.com/watch?v=ZMYIrQ3Wy80
  6. Text messaging through mobile phones is becoming the preferred way to reach customers.
  7. http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556
  8. http://www.youtube.com/watch?v=DsaJMhcLm_A
  9. http://www.youtube.com/watch?v=ZKw_Mp5YkaE
  10. http://www.youtube.com/watch?v=HW9gU_4AUCA