Presentation to a brown bag session by Pier Paolo Ficarelli during the ILRI Annual Program Meeting, Addis Ababa, 17 April 2010.

1. ILRI APM, Addis Abeba 15th-17th April 2010 Mobile-enabled Service Delivery in Livestock Value Chains A new competence area for ILRI? By: Pier Paolo Ficarelli – Knowldge Management & Information Systems - Asia

2. Thesis Premises/Assumptions: Integrated service provision critical to increase benefits from livestock keeping and system sustainability Information/service gap in rural areas can be bridged through community-based workers. Thesis: Enabled - mobile phone is the digital pathway capable of reaching large number of households and integrating multiple services at a low cost, while increasing farmers convenience and creating a self- employment opportunity for youth in rural areas.

3. What have mobile phones changed in our lives? Ubiquitous reachability Social networking Quick information access Time and travel savings

4. The Digital Divide….. "The spread of mobile cellular services and technologies has made great strides towards connecting the previously unconnected." UN, 2009 “Mobile phones will drive the final nail into the coffin of the $ 100 laptop and spell the demise of telecentre movement” (IAALD, 2009)

5. …….and the Rural Communication Gap in India 3.5 billions people world-wide 50 millions in rural Bangladesh 300 millions in rural India Fastest growth in Africa UN, IAALD 2009

6. Agricultural Extension in the 21st Century? Yes! info dissemination to farmers access to information by farmers farmer-services link No! farmer organisation development technology development farmer field schools May be.. Multi-media (video photo audio) e-learning & mobile library Individual farm data management

7. Mobile-enabled Agro-Services: Why? Only 40% of farmer households access information about agricultural techniques and inputs (India NSS, 2005). Sources of Agricultural Information for Households Other Progressive Farmers 16.7% Input Dealers 13.1% Radio 13.0% Television 9.3% Newspaper 7.0% Extension Worker 5.7% Source: NSS, June, 2005 GoI

8. Mobile-enabled Agro-Services: How? See these videos: www.youtube.com/watch?v=YFvGvr3vzIw http://lifelines-india.net/lifeline/resources

9. Lots of Experimentation going on Globally……

10. Mobile-enabled Agro-Services: System Components

11. Mobile-enabled Agro-Services : Key Challenges

12. Mobile-enabled Agro-Services: Lessons Learnt

13. Mobile-based Agro-Services: Business Model ILRI project/CGIAR Mega Programme Seed Funding Implementing Organisation(NGO/Foundations) Facilita-tion Intermediary Agency Agro-business /Social Enterprise Districts Mobile Service Providers PPP/Partnership Subscriptions to service package Service contract Village – based workers for integrated service delivery Info-Service Package Linkages & Services Public/Private Service Providers/Marketing Agents Connected Producers Self-help groups

14. Mobile-enabled Livestock Info- Service Package Self-employment and off-farm income opportunities in rural area!

15. Mobile-enabled Livestock Services:Why should ILRI engage? Smarter farming = knowledge intensive+speed+customised Digitally-packaged livestock information scanty Integrated service delivery critical in livestock value chains New dissemination path of project results at farmer level Further support service offered by ILRI in the new CGIAR

16. Mobile-enabled Livestock Services: Partners APAARI (Asia) CTA (Africa) ILRI Livestock Value Chain Projects CABI Int. Mobile phone service providers Agricultural input suppliers Partner National NGOs Private IT service providers Local facilitators/coordinators ITC rural kiosk Sanchalak Gopal/Vet.scouts initiatives Livestock associations Dairy co-op Self -help groups

17. Mobile-enabled Livestock-Services: Budget $ 250.000 over 3 years for 100 village info-service providers linking 500-1000 farmers each!

18. Thank You for your Attention!