The Pharmerging Future
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A dramatic shift is underway in terms of where the global pharmaceutical industry is turning for growth and profitability. IMS’s Raymond Hill and Mandy Chui highlight the opportunities in the pharmerging markets and how to unlock the market in the making. Successful case studies of GSK and Schering-Plough are shown to exemplify strong strategy in these dynamic markets.
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The Pharmerging Future
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