This SEO plan outlines tools like Google Webmaster Tools and Analytics for auditing a website, analyzing top competitors, optimizing internal linking and templates, identifying partner sites, launching with testing, and reporting on keyword and traffic performance over time to improve the site's search ranking. Key aspects include researching target keywords, analyzing competition strategies, and addressing common errors.

1. SEO PLANNING
Razvan Antonescu

2. TOOLS
• Google Webmaster Tools
• Google Analytics
• Google Custom Search Engine
• Firefox addons:
• Firebug (with Pagespeed)
• Web Developer
• SEO Book toolbar
• SEO Doctor (Vladimir Prelovac)

3. PROJECT TYPES
• Content
• Main goal: fast indexing
• Ecommerce
• In depth indexing, long tail

4. KEYWORDS
• Client
• Brands
• Domain specific keywords
• Research
• Google SKT
• Competition
• Google Suggest

5. AUDIT
• 1 year (observe seasonal changes)
• Monthly reports
• Keywords volume
• Traffic generating pages
• Bridge spikes with intervention logs

6. COMPETITION ANALYSIS
• 6 sites:
• 3 local
• 3 international
• Directions:
• Structure
• Templates
• Age
• Unusual strategies
• Links

7. INTERNAL ARCHITECTURE
• Homepage
• Internal linking
• Labeling
• Exclude irrelevant pages

8. TEMPLATE OPTIMIZATION
• Home
• Categories
• Subcategories
• Items
• Search*

9. PARTNERS
• Identify sites from within the same vertical
• Content syndication

10. LAUNCH
• QA
• Going live
• Implementation testing
• Evolution analysis

11. REPORTING
• Target keywords
• Long tail keywords (volume)
• Traffic generating pages
• Images
• Goals

12. COMMON ERRORS
• More than one H1 tag
• Robots.txt missing
• No RSS feeds
• Lack of QA after implementation

13. TIPS
!

14. Q&A
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