In high school physics, you learned that Momentum = Mass x Velocity. In other words, when something with mass gets some speed, it starts to gather momentum. In politics, sports, business, or any other walk of life, when you have momentum, you gain a huge competitive edge. By creating momentum, you leave your competition in the dust. How do you attract (mass) and mobilize (velocity) talent to gain momentum? How can you create a work environment defined by clarity of vision and energy? How can you remove barriers to momentum and make your organization truly unstoppable?

1. #INBOUND16
CREATING
MOMENTUM
Mobilize, Motivate and Maximize Impact
to Make Your Organization Unstoppable
Alesia Latson

2. #INBOUND16
CREATING
MOMENTUM

3. #INBOUND16

4. #INBOUND16

5. #INBOUND16
AGENDA
Creating Momentum/Becoming Unstoppable

6. #INBOUND16
1ATTRACTING
CRITICAL MASS

7. #INBOUND16
What does it
take…
To attract the
critical mass you
need?

8. #INBOUND16
☐✓
We are attracted to
leaders who we…
Believe
☐✓Like
☐✓Trust
The BLT Principle

9. #INBOUND16
Sell the problem (not the solution)
Honor the pastWhat could happen in the future if…Trends arising in the present

10. #INBOUND16
• Attitude
• Presence
• Approach

11. #INBOUND16
The Man, the Boy,
& the Donkey

12. #INBOUND16
• Attitude
• Presence
• Approach
All things being equal,
we will work harder and
more effectively for
people we like. And we
like them in direct
proportion to how they
make us feel.
— Robert Cooper

13. #INBOUND16

14. #INBOUND16
… is an opportunity to build, squander an opportunity,
or damage your reputation
Every interaction …
Food for Thought

15. #INBOUND16
In the first 7seconds people form 11 impressions
First Impressions:
7-11 Rule
The cited source of the "7-11 rule" is Michael Solomon, PhD, Psychologist,
Chairman, Marketing Department Graduate School of Business, NYU

16. #INBOUND16
Economic level
Perceived credibility and believability
Education level
Trustworthiness
Level of sophistication
Sexual identification
Political background
Religious background
Ethnic background
Social and professional desirability
Level of success
1
2
3
4
5
6
7
8
9
10
11
It Happens So Fast . . .

17. #INBOUND16
‘Remarkably accurate’
Studies have shown that short slices of
behavior — less than 5 minutes — yield lasting
personality assessments.
Once people have formed an impression of you,
they disregard information that is inconsistent
with their ideas.
Cognitive Discounting
First Impressions Are Lasting

18. #INBOUND16
Sincerity Reliability
Competence Care
— Charles Feltman, The Thin Book on Trust

19. #INBOUND16
2REDUCING
FRICTION

20. #INBOUND16
Embrace Conflict
Release the brakes

21. #INBOUND16
YOUR BRAIN ON CONFLICT

22. #INBOUND16
BE CURIOUS
NOT FURIOUS✗

23. #INBOUND16
3INCREASING
VELOCITY

24. #INBOUND16
SPEED
Be clear on what you are doing and NOT
doing.
Give feedback.Acknowledge others.

25. #INBOUND16
And now…

26. #INBOUND16
THANK YOU.