This document discusses blue ocean strategy and strategic thinking. It provides definitions of strategy from various thinkers like Michael Porter and Richard Rummelt. Key aspects of strategy discussed include having a vision before tactics, performing different activities than competitors, and developing a coherent response to challenges. The document also discusses what makes a good strategy and bad strategy, using examples from naval battles and athletics. It emphasizes that success comes from living up to clear and adopted intentions. Finally, it discusses the value of collaboration in accomplishing more than any individual could alone.
8. A Reminder of the Process
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Vision before Strategy
9. A Reminder of the Process
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2.
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Vision before Strategy
Strategy before Tactics
10. A Reminder of the Process
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2.
3.
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Vision before Strategy
Strategy before Tactics
Tactics lead to Execution
11. A Reminder of the Process
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2.
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Vision before Strategy
Strategy before Tactics
Tactics lead to Execution
All Execution has to tie into the Vision
and the Strategy.
13. Strategy (defined)
“A cohesive response to an important
challenge. Unlike a stand-alone
decision or a goal, a strategy is a
coherent set of analyses, concepts,
policies, arguments, and actions that
respond to a high-stakes challenge.”
(Richard Rummelt,
Good Strategy Bad Strategy)
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14. Strategy (defined)
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(Michael Porter)
Operational effectiveness (OE) means
performing similar activities better than rivals
perform them. Operational effectiveness
includes but is not limited to efficiency.
In contrast, strategic positioning means
performing different activities from rivals’ or
performing similar activities in different
ways.
16. Strategy (defined) (Michael Porter)
How can we be better at what we do?
How can we be different/do
something different — that no one
else is doing?
(It is this second question that can lead
to real strategic advantages).
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17. To Develop Good Strategy
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Get rid of “no strategy.”
Get rid of “bad strategy.”
Embrace “good strategy.”
