INN London is a major public event held once a year, promoting modern international culture to 240,000 visitors live in the heart of London and a further 134 million OTS worldwide. INN are curators of cities. We will transport one key city each year from the BRICT superpowers
to London to share the city’s cultural and creative being via art, fashion, design, architecture, food, drink, stories, street culture, and more. INN begins this year with the young, dynamic, highly educated, astonishingly creative, hi-tech Istanbul and progresses to Shanghai, Mumbai, Moscow and São Paulo over the next 4 years. INN offers partners and sponsors an unrivaled association with: art, fashion, architecture, design, technology, communications, research, international best business practice, research, locations and a ‘black book’ of international talent.
 We offer partners a unique connection with, and understanding of the world's powerhouse economies.

1. Media Pack
2011

2. INN London Limited was established
to showcase the heart and soul of a foreign
city in both a physical event space and
online eco-system
_Who we are Copyright INN London 2010

3. INN DIGITAL INN CONTENT INN EVENT INN SCHEDULE INN EXPOSURE
APPS EXHIBITIONS ARCHITECTURE TOTAL OPPORTUNITIES
- CITY GUIDES PRESS PREVIEWS
TO SEE (OTS)
BLOG APPS ART - 138,740 000 MILLION
- UNITED KINGDOM
- GUEST CITY PRIVATE VIEWS DESIGN
- WORLDWIDE PARTNERSHIPS BESPOKE PR CAMPAIGN
- 90 MILLION OTS
FACEBOOK CATALOGUE GALA LAUNCH EDUCATION
- UNITED KINGDOM POSTER CAMPAIGNS
- GUEST CITY
- WORLDWIDE EDUCATION FASHION EXHIBITS - 6 SHEET POSTER
- 48 SHEET POSTER
GALA CLOSE
MAILER FORMATS (TV) FILM LAUNCHES 9.6 MILLION OTS
- UNITED KINGDOM
- GUEST CITY
FOOD PRINT CAMPAIGN
- WORLDWIDE AFFILIATE SCHEMES CLIENT EVENINGS MEDIA - 9 MILLION OTS
NETWORK CSR GEOGRAPHY Q&A ONLINE MEDIA
- UK/WORLDWIDE
- PARTNERS CHARITY AUCTION - 20 MILLION OTS
- CURATORS CULTURE CALENDAR HISTORY SCREENINGS
- MEMBERS TV
LIMITED EDITIONS CORPORATE EVENTS INDUSTRY TALKS/ PANELS - 200, 000 OTS
TWITTER - ART
- UNITED KINGDOM
- GUEST CITY
- DESIGN
- FASHION LITERATURE WORKSHOPS MEDIA PARTNERS
- 9 MILLION OTS
- WORLDWIDE - MUSIC
- PHOTO CORPORATE
- PRINT HOSPITALITY MUSIC RETAIL PARTNERS
SHOP - POSTER
- EDITIONS - 500,000 OTS
- ART PHOTOGRAPHY
- DESIGN CITY GUIDES DEBATES FOOTFALL
- FASHION - ART
- MUSIC
- PRINT
- WEB - DESIGN THEATRE - 240,000
- PHOTO - APP - FASHION
- PRINT - INTERNATIONAL CULTURE
- POSTER - INDUSTRY TRADE
_What we are

4. INN’s philosophy is to
educate, inspire and
engage an audience via
culture, helping to dispel
myth and cliché,
showcasing a city’s true
being and character
Copyright INN London 2010

5. A dedicated foundation will benefit
from the organisation, with a share
of profits donated to the citizens of
tomorrow, both in London and our
showcased cities
_The INN Foundation

6. Over the next five years
INN will showcase:
Istanbul
Shanghai
Mumbai
São Paulo
Moscow
Copyright INN London 2010

7. The inaugural
event will
celebrate Istanbul
for a month-long
period in
London’s stunning
Victoria House
_The Event Location

8. Offering an expanded virtual festival, an
online community linking the London and
Istanbul creative communities, a blog, online
shop and an archive for online learning
_The Eco-system

9. _A continuation of Istanbul’s position as
European Capital of Culture 2010
_A thriving cultural, artistic and design
scene little known outside of Istanbul itself
_An opportunity to expand on the UK’s
existing strong trade links with Turkey
_Why Istanbul

10. EMI
Burhan Dogançay
Post Dial
Ersinhan Ersin
Emel Ku
Tamer Koseli
Once Upon a time on my Street
Ahmet Baytar
Goodoubets
MUSIC
Istanbul Foundation for Culture & Arts
DESIGN
FASHION
Hussain Chalayan
Can Su Boguslu Haci Bekir
Restaurant 29
Osep Minasoglu
ISTANBUL
ISTANBUL
Latife Tekin Elif-Safak
INN Mehmet Murat Somer Orhan Pamuk
John Sco
Nuri Bilge Ceylon
PHOTOGRAPHY
Emre Ünel
FOOD
LONDON Kür at Ba ar
Buket Uzuner
LITERATURE
Zeynep Fadillioglu
ART
Nuri Bilge Ceylon
Art Biennial FILM
Istanbul Modern
Istanbul Fishmarket
1001 Istanbuls in My Binoculars
Isil Özgentürk
ARCHITECTURE
Rodeo
Istanbul Barobu
In Praise of Shadows Sylvia Kouvali

11. Istanbul's art scene has
exploded over recent years,
with events such as the
Biennale and Contemporary
Istanbul establishing the
city a firm foothold on the
world art map, whilst a
panoply of galleries have
emerged, ranging from small
independents up to Garanti
Bank's vast Platform space.
Working with our artistic Banubirecikligil @ Gallery X-ist Balkan Naci Islimyeli @ Istanbul Modern
partner IKSV (Istanbul
Foundation for Balkan Naci Islimyeli
Contemporary Arts);
Istanbul Modern and the
city's leading independent
galleries, INN will bring a
selection of the best of
Contemporary Art to
London, providing a
platform for existing and
emerging talent to
showcase their work to
an international audience,
much of it being showed
in the UK for the first time. Extra Struggle Gokce Celikel @ Galleri Non Esra Basibuyuk
Ufuk Atan @ Milk Gallery
000 000
Istanbul INN London
ART WEEK

12. Now in its 4th edition,
Istanbul Fashion week has
started to garner worldwide
attention,with a slew of
emerging designers looking
to break onto the world
stage. Whilst several
Turkish designers have
already become household
names, a new wave of
designers and boutiques are
heralding a thriving and
dynamic scene.
Bora Aksu Hussein Chalayan Dice Kayek
INN will chart the recent
progress of the Istanbul
fashion scene, showcasing
some of its leading lights,
and running a series of talks
and panels, catwalk shows
and pop-up boutiques
during a dedicated week
which will assemble talent
with UK investors and
industry advisers.
Yazbukey Ahmet Baytar
Emre Ünal Fashion Photography Vogue Turkey
Istanbul INN London
FASHION WEEK

13. Istanbul's architecture
scene is thriving against
a backdrop of a a rapidly
expanding city, attracting
both international
talent into the city, as
well as developing
homegrown talent for
the international market. House Hotel by Autoban Autoban Aziz Sariyer
Leading design collectives
TEGET ARCHITECTURAL OFFICE was established by two architects, Mehmet
such as Autoban, Ilya and Kütükçüo¤lu and Ertu¤ Uçar, in Istanbul in the early 2000s. Teget has been
involved substantially with the generation of form and abstract geometric
Derin are names to watch structures in parallel with global tendencies in architecture. Their approach
is more like ‘theme and variations’ combining the environmental approach
and modernism with geometric rationalism. One can say that there is always
on the world stage, both at something unidentifiable in the geometries of Teget’s work which is intuitive
and personal.
Tamer Koseli
shows such as Milan's Derin
Salone Mobile as well as via
collaborations with brands
such as De La Espada. Tabanlioglu
INN will showcase emerging
concepts, products, and
projects, offering architects
and designers the chance
to discuss their work and
investigate commercial and
investment opportunities Derin
with UK investors,
developers and retailers. Tamer Koseli & Banane Mag Iznik Tiles Ertug Uçar
Istanbul INN London
DESIGN WEEK

14. Istanbul's location and
history have ensured that it
has developed into a unique
cultural hub. Straddling
East and West, as well as the
traditional and modern, the
resultant amalgam has
ensured a rich and varied
cultural scene.
INN will provide a snapshot
of the best creativity and
culture Istanbul has to offer. Zeynep Tanbay Dans Projesi Mehmet Murat Somer Semih Kaplanoglu’s Honey Elif-Safak
Talks, debates, Q&As, films,
shows introducing talent
ranging from prize-winning
authors to suburban hip-hop
scenes; modern dance
to theatre; street art to
stories from the citizens
themselves to offer a true
insight into the incredible
city that is Istanbul.
Kürşat Başar Arcola Theatre Reha Erdem's Kosmos
Istanbul INN London
CONTEMPORARY WEEK

15. From the simplicity of
Sardines hauled in fresh
from the Bosphorus
through to intricately
spiced meats, Istanbul's
culinary landscape
reflects an eclectic blend
of influences from both
East and West; ancient Spice Market
and modern.
INN will offer a sample
of these delights, working Haci Bekir
with key restaurants in
Istanbul to curate taster
menus, whilst several of
the city's renowned
mixologists will craft
cocktails, and a selection Mikla Restaurant Ulus29
of award-winning
Turkish wines will
provide more than
suitable accompaniment.
Mehmet Gurs Lucca
Istanbul INN London
FOOD WEEKENDS

16. Istanbul's contemporary
music scene offers a broad
spectrum of sounds and
styles ranging from Turkish
psychedelia to techno; from
dance to disco re-edits.
Reflecting the city's own
heritage, much of the
music is still inspired by,
and rooted in traditional
instrumentation,
whilst several composers
are pushing musical Post Dial/Topkapi music IKSV institute Sinan Bokesoy
boundaries using
modern technologies.
INN will present live gigs,
club nights and workshops
from the city's emergent
talent - the majority of
whom will be making their
UK début.
123 Cem Mansur Goodoubets
Istanbul INN London
MUSIC WEEKENDS

17. PLANNED PROGRAMME
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
GOLD SPONSOR
INN SPONSORS Taste of Istanbul Taste of Istanbul
Auction Gala Opening
Press Preview Friends & Family Gilles Peterson Howie B presents:
& Ambassador Sinan Bökesoy
Preview presents: Istanbul Istanbul
Reception
Taste of Istanbul Taste of Istanbul
British Council Hussein
FASHION Fashion Conference
LCF & Moda
Chalayan Vogue present: Liberty of London:
Fashion Fusion: Fashion closing
WEEK 1 Gala Evening
academy
and Frieze Istanbul INN London Ahmet Baytar
Club vs. catwalk party:
Goudoubets Live 123 Live
ART Arts Council Istanbul Modern Taste of Istanbul Taste of Istanbul
Galeri Pi IKSV ALAN Gallery
WEEK 2 Arts Conference present
showcase Biennale showcase
Art & Music party Art Week
Gala Evening Istanbul Art Today Balkan Beats closing party
DESIGN Design Council RIBA presents:
Banané Mag Design Council Taste of Istanbul Taste of Istanbul
WEEK 3 Design Conference
present:
DERIN present: Zeynep
present: Creative Review Design Week
Gala Evening Aziz Sariyer Fadillioglu
Ersinhan Ersin Ilio design vs. Banané Mag closing party
in conversation
CONTEM British Council Cornucopia ECOC: Taste of Istanbul
Kulturturizm Kürsat Basar
PORARY Film/Theatre/
present:
present:
presents:
Once upon Topkapi Music Charity Auction
WEEK 4 Literature Conference Contemporary a time in my showcase:
Turkish Cuisine Supper club live
Gala Evening Istanbul street Revolters
WEEKLY INN WEEKEND INN
Monday INN: Trade & creative conferences Friday/Saturday night INN: Live music & Club night
Daytime INN: Youth education & workshops, professional seminars, panels & forums. Saturday/Sunday INN: Families, food, shopping and entertainment
Evening INN: Talks, debates, films, shows, theatre, music, food, shopping
Programme subject to confirmation & change

18. Victoria House is centrally
located in London and
neighbours London’s top tourist
attraction The British Museum
(6million visitors p.a.)
VH

19. The physical exhibition
will be installed over
2,500m² in London’s
stunning Victoria House
_Coffee Shop _Art & Photography Gallery
_Bazaar/Shop area _80 seat Restaurant
_Deli/Cafe _Library & Media lab
_40-80 seat Theatre area _Bar & Live Area
_250 standing Main Stage area _Two entrances

20. Gallery Outdoor
in Central 48 & 6-sheet
London Poster
Campaign
PR
INN will support Campaign
the event with Print Online
an integrated Campaign Campaign
promotional
schedule
Building TV
Branding Campaign
PR
Opportunities
Event Media
Footfall Partners

21. Building Branding 200,000
Posters: 6-sheets 6 million
Posters: 48-sheets 3.6 million
Print media 9 million
Online media 20 million
TV 200,000
Footfall 240,000
Media Partners 9 million
Retail Partners 500,000
PR coverage 90 million
Total 138,740,000 OTS
As verified by Zenith Media 2010
_INN_Exposure Copyright INN London 2010

22. Appendix Copyright INN London 2010

23. INN creates bespoke solutions to maximise brand exposure to 134 million educated, influential users.
1. The Gold Partnership £500,000
Our Gold Partner will enjoy headline visibility, bespoke PR campaign and tailored
product integration throughout the INN ‘Product Universe’ to an audience of 134 million OTS.
They will be sole representatives for their sector of business.
2. Silver Partners £215,000
As key contributors, our Silver Partners will have prominent presence in all branding on and offline,
product integration, access to events, tickets and special offers.
The Silver Partners will also be sole representatives for their business sector.
_Partnerships

24. FashionWeek Partners Weekly Format:
Fashion retailers, manufacturers, distributors are Launch Press Event
welcome to join INN London and benefit from a Debates
programme of events dedicated to the promotion of Talks
international fashion including Press launch, debates, Shows
shows, films, retail on and offline. Retail
Online promotion
Art Week Partners
INN London will be introducing new work and new Packages:
faces to London. Sotheby’s Turkish Contemporary Art
Sale in 2011 was yet another signal of the arrival of Buy
this talent on the international art scene, explore them Fashion Week Headline Partner £85,000
fully at INN via shows, parties, debates.
Art Week Headline Partner £85,000
Design Week Partners
World class products meeting UK creatives and Design Week Headline Partner £85,000
audiences for the first time in a week long focus.
Culture Week Headline Partner £85,000
Culture Week
A week which will encompass literature, architecture, Further tailored partnerships available
education and a myriad influences driving Istanbulian according to requirements
culture and success. Prices vary from £30,000 - £75,000
Category partners Contact nicole@innlondon.org

25. Food and Drink
Our Food and Drinks Partners will enjoy exposure to 240,000 visitors expected at the INN London 2011 event.
Bar Bar Sponsor
The opportunity to serve day and night in a Ownership, management and supply of the INN London Bar
heavily promoted central london space. During Buy:
the day a space for business to meet, art, fashion £145,000
and design opinion formers to congregate and
open at night for licensed music and film events. Alcohol/Wine/Soft Drinks Partners
Live Event:
A key space for press launches, conference Bespoke ‘Drinks Partner’ branding on all advertising
breakouts. It will cater to the public with a Bespoke branding on all invitations
strong offer of well planned and executed Bespoke branding at the event
cocktails, great wines beers, spirits and soft Branding at entrance to restaurant
drinks. Bespoke branding of bar
Branding of all food menus
Each night service will continue until 11.30pm Branding of all drinks menus
with special license being available until 3am for Sommelier recommendations on menus
specific requested nights. Online:
Bespoke Content (recipes, tips, off/on trade retail outlets etc)
Restaurant Buy:
Hosting Business oriented lunches during the Headline Drinks Partner £85,000
week, leisurely dining in the evenings and a family Further opportunities ranging from £18,000 - £75,000
focus at the weekends. It will also cater to INN
London conferences, special day-time and night- Food Partners
time events and launches for the event’s duration Live Event:
offering all visitors and guests an authentic Bespoke branding on all advertising
and refined taste of Turkey. Bespoke branding on all invitations
Branding at entrance to restaurant
Cafe Bespoke branding of bar
Turkish 'fast food' snacks and cakes, juices, soft Branding of all food menus
drinks, superb teas, infusions and coffees. Quick Online:
service and take-outs for a space which will Bespoke food guide with recipes, retail, online offers etc.
function as a meeting area for local workers Buy:
during week-days and a friendly family oriented Headline Food Partner £85,000
space during the weekend. Further opportunities ranging from £15,000 - £75,000

26. Consumer Trade & Industry
A social /professional Knowledge
and cultural Professional and trade
network of cultural and associations
creative connoisseurs exchange
Audience profile
Educational/Pro-social
Schoolchildren and students
20,000 15.0
15,000 11.3
10,000 7.5
5,000 3.8
0 0
Innocent Cafe Superdesign INN British Museum Under 15 16-19 20-24 25-34 35-44 45-54 55-64 65+
Estimated total month attendance: 240,000 people
Ave 1-day attendance Projected Under15 audience
Projected attendance Audience Projections Projected audience Demographic Profile

27. CITY CURATORS