Implementing an occupational safety & health culture on prevention for Young people. Presentation by @svaxelaire made in the 2014 World congress on health & safety at work, culture on prevention symposium - Frankfurt, August 25 2014. Slide1 Few words on Journalism, New Media and Young People before going into my presentation. Slide2 Thomas is 16 and doesn't know anything about Google. He is a YouTube addict. Slide3 We have to consider the Media crisis. Pureplayer, Free press, news online... Media are still looking for getting journalists to readers. Slide4 There is also a big change in the way we get information. Slide5 No room for OSH issues in the Media organization. Slide6 Mobile time = Mobility vision. Slide7 60 seconds Online with some networks. Slide8 How to change the mind of employees over 35 without Drama, strong regulations and million euros campaign? Why not focusing on next employees and managers? Slide9 Here is the fact in France. Slide10 We are tough how to store food in the fridge in French Elementary schools, what's about OSH? Slide11&12 2012 INRS OSH video constest for young people. Slide 13&14 2013 INRS video contest. Slide15 the young people vision http://www.dailymotion.com/video/x1g32gy_be-careful-inrs_shortfilms Slide16 Shall we go for an International video contest for Young people managed by ISSA culture on prevention section?

1. XX World Congress on Health & Safety at Work
Frankfurt, August 2014
Implementing a culture on prevention
for young people
1
Stéphane Vaxelaire
INRS France
Head of the Communication Unit

2. YouTube addict: We are all facing a big change in the way we get
information
#OSH2014
2

3. 3
A big change in the way information is built
#OSH2014

4. Media is no longer a one way street.
We are all facing a big change in the way we get information.
4
#OSH2014

5. Media & OSH
Media organization is very often divided into Economy, Environment
and Health sections. Where is OSH?
5
#OSH2014

6. #OSH2014 6

7. Online in 60 seconds
2 million searches
11 thousand searches
75 hours of video upload
1 1 thousand active users
41 thousand posts / minute
3 600 photos posted
280 thousand Tweets
347 new blogs
20 thousand new photos
#OSH2014 7

8. Les moins de 25 ans représentent 11% des salariés et 20 % des
accidents du travail.
8
#OSH2014

9. Les moins de 25 ans représentent 11% des salariés et 20 % des
accidents du travail.
In France people under 25 represent:
9
11% of employees
20% of accidents at work
#OSH2014

10. Les moins de 25 ans représentent 11% des salariés et 20 % des
accidents du travail.
10
Food safety key principles in Elementary schools
#OSH2014

11. Les moins de 25 ans représentent 11% des salariés et 20 % des
accidents du travail.
11
1/2 2012/2013 Contest
2012: First national video contest on OSH in French
vocational schools
« From School to Work », a collective project
Targetting more than 1 700 vocational schools
Videos < 2’30
Jury: Journalist, OSH expert, Representative from the
Ministry of Education, Professionals from
communication and vocational training
#OSH2014

12. Les moins de 25 ans représentent 11% des salariés et 20 % des
accidents du travail.
12
2/2 2012/2013 Contest
119 Videos selected by the Jury
Dailymotion Contest page
Press + Twitter
Awards ceremony event
Group awards + individual awards
#OSH2014

13. Les moins de 25 ans représentent 11% des salariés et 20 % des
accidents du travail.
13
1/2 2013/2014 Contest
2013: Second National video contest
129 videos selected
+ Video format from 2’30 to 2’
+ Local dissemination
+ FB page
#OSH2014

14. 14
2/2 2013/2014 Contest
« I learnt more on Health &
Safety at Work and INRS » said a
student
« This video contest helped us to
motivate the students all over the
year and was a fanstatic tool to
discuss on occupational health
prevention » said a teacher
#OSH2014

15. #OSH2014 15

16. Les moins de 25 ans représentent 11% des salariés et 20 % des
accidents du travail.
16
Next step:
International video contest
of the ISSA section of culture on prevention?
#OSH2014

17. INRS Presen@tatiosnvaxelaire 17