1. Alana Fata, Meredith Evans, Herminam Rai, Indu Shah and Matthew Edwards

2. Video

3. Agenda
 Application
 Marketing
 PR/Communications
 Fundraising
 Pros / Cons of Pinterest
 Case Study on UNICEF UK

4. Introduction
 What is Pinterest?
 Mission statement
 What does it do?

5. Application
 Marketing
 PR/Communications
 Fundraising

6. Marketing
 Targets a specific audience
 Increases social reach
 Identifies and engages influencers
 http://pinterest.com/peugeotpanama/

7. PR/Communications
 Showcases impact
 Community building
 Dimension
 http://pinterest.com/nwfpins/

8. Fundraising
 Engages donors
 Non-visual to visual
 Highlights ambassadors & celebrity
endorsements
 http://pinterest.com/avonfoundation/pin-it-to-
end-it/

9. Pros of Pinterest
 Popularity of social media
 23,525,135 unique visitors in September 2012
 Represents 17.4% of social media revenue (April,
2012)

11. Pros of Pinterest
 Visually appealing and simple to use

12. Pros of Pinterest
 Female market

13. Cons of Pinterest
 Female market

14. Cons of Pinterest
 Copyright issues

15. Cons of Pinterest
 ‘Re-pinning’ loses original sources

16. Case Study: UNICEF UK

17. Effectiveness of UNICEF
UK
 Reaches public at an emotional level through a
personalized story of poverty
 Targets a profitable audience
 Easy to learn & even easier to share
 Successfully connects communications & fundraising

18. Questions?

19. Thank You!

20. References
 http://www.socialnomics.net/2012/07/24/the-marketing-case-
for-pinterest-and-how-to-use-it-successfully/
 http://www.prweb.com/releases/2012/4/prweb9461317.html
 http://info.cocommunications.com/blog/bid/120948/Using-
Pinterest-as-a-Nonprofit-Communications-Tool
 http://www.guardian.co.uk/world/poverty-
matters/2012/oct/09/pinterest-povery-ngos-africa
 http://pinterest.com/AmiMusa/pins/
 http://mashable.com/2012/09/10/pinterest-unicef/
 http://www.forbes.com/sites/marketshare/2012/05/24/why-
online-marketers-better-get-an-interest-in-pinterest-fast/