This document summarizes a presentation about how technology is driving innovation in parking. The presentation discusses how smart parking management using technologies like smart parking meters and sensors can help cities maximize parking assets to generate more revenue. Case studies show how cities like Los Angeles, Santa Monica, and San Francisco increased parking revenues by 30-40% and improved efficiency by implementing smart parking systems with demand-based pricing, wireless sensors, and integrated data. The presentation argues that smart parking technologies can help cities prepare for the future and contribute to more sustainable and livable communities.

1. Technology Drives
Innovation in Parking
Presented by:
Amir Sedadi, P.E.
VP of Intelligent Transportation Systems with IPS
Group, Inc.

2. AMIR SEDADI, P.E.
• More than 24 years experience in transportation, parking
management, engineering, and public policy
• Currently VP, Intelligent Transportation Systems for IPS
Group, Inc.
• Formerly Assistant & Interim General Manager for City of
Los Angeles Department of Transportation
• Parking Director, City of Pasadena

3. YOUR CITY IS GROWING
For an increasing number of residents and visitors to shop,
dine, visit, work, and play—they first need to park their cars!
Smart parking management is the key to generating parking
turnover. Many smart cities have made parking a pivotal
part of the economic conversation.

5. WHAT IS A “SMART CITY”?
A city that does more with less while using
data and optimized asset management to
drive decisions and achieve results.
Increased
Revenue
Happy
Citizens
Earth-friendly
Practices/ /

6. “Technology, economics, and the customer
experience converge to create more livable,
sustainable cities.”
– International Parking Institute, 2014
In 2007, IPS Group, Inc. invented the smart single-
space parking meter, launching a smart parking
revolution.
WHAT IS SMART PARKING?

7. 1Parking meters are
a thing of the past
2Parking rates are so low that no
one uses credit cards.
3Transportation in the future will
eliminate the need for cars and
parking spaces.
COMMON MYTHS ABOUT PARKING

8. TECHNOLOGY CONTINUES TO
DRIVE PARKING
0% 10
%
20% 30% 40% 50% 60%
Move toward innovative technologies to improve access
control and payment automation
Prevalence of mobile applications
Collaboration between parking, transportation, and
decision-makers
Demand for electronic payment
Real-time communication of pricing and availability to
mobile/smartphones
Demand for greater parking revenue
Demand for environmentally
sustainable solutions
Wireless sensing devices for traffic management
Need to accommodate electric charging stations
Need for improved customer service
53%
47%
46%
44%
41%
35%
27%
22%
20%
20%
Top 10 Emerging Trends in Parking
Source: International Parking Institute, 2015

9. HOW CAN SMART PARKING IMPACT
YOUR CITY?
70%
7BILLION
88.6
2.4%
by 2050
MILLION
On-street parking
=
critically valuable real estate

10. LUCKILY, YOU HOLD THE KEY

11. PARKING HAS AN IMPACT
Smart technology has the
power to maximize your
most important asset and
prepare for the future.

12. MAKE YOUR ASSETS WORK FOR YOU
A stronger, smarter parking system will increase revenue, improve
efficiency, and contribute to a more sustainable future.

13. THE BOTTOM LINE: REVENUE
20%
-
30%
What would your City do
with 30% more revenue?

14. SMART POLICIES:
INFORM YOUR DECISIONS
Smart meter data can inform new pricing structures and
systems to increase your City’s revenue:
• Demand-Based Pricing
• Anti-Meter Feeding
• Meter Re-Set Function
• Variable Rates

15. $3,000,000 Increase
Source: LADOT
LOS ANGELES
PARKING MODERNIZATION

16. CASE STUDY: Los Angeles Parking Modernization
Initial 10,000 meters from IPS lease-to-own
50% increase in revenue = $3 million annually
• IPS meters operating at 99%+ up-time
• Meter citations up 15%
• Contested meter citations down 75%
Currently over 34,000 IPS meters installed
Source: LADOT

17. CASE STUDY: Los Angeles Express Park
Results June 2012 - June 2013
• 2.5% increased revenue
• 16% increase in paid occupancy
• 7% increase in paid hours
• 6% reduction in congested blocks
Change in Average Rate
• Decrease – 52%
• No Change – 25%
• Increase – 23%
Source: LADOT

18. SANTA MONICA
40% Increase
ROI in about 12 months
Source: City of Santa Monica

19. Source: City of Santa Monica
CASE STUDY: Santa Monica
Purchased 6,000 meters and sensors from IPS
to manage their parking program
Implemented policy changes, including reset
function, saw 40% increase in revenue
Increase paid for the entire parking
modernization program in about 12 months

20. SAN FRANCISCO
30% Drop In
Greenhouse Gases
Vehicles didn’t have to drive as far
and for as long to find parking
Source: SFMTA/SFpark

21. CASE STUDY: SFpark & SFMTA
SFpark Results:
• Meter rates dropped 4%
• Garage rates dropped 12%
• Target occupancy met 31% more often
• Blocks were full 16% less often
• Avg. parking search time decreased 43%
• Meter-related citations decreased 23%
• Greenhouse gas emissions decreased 30%
SFMTA purchased additional 25,000 IPS meters
Source: SFMTA/SFpark

22. BIG DATA:
DO MORE WITH LESS
Big Data drives policy decisions.
Without it, we’re just guessing.

23. INTEGRATIONINTEGRATION
Open platforms can integrate data into one seamless system
• Enforcement and violation data
• Revenue statistics and trends
• Adjudication reports
• Parking demand statistics
• Occupancy patterns
• Payment Data

24. SUSTAINABILITY
Smart meters support earth-friendly practices.
• Utilize solar energy
• Increase parking turnover
• Reduce circling
• Reduce collective carbon footprint
• Increase city revenue and help support sustainable practices
A Smart City is a sustainable city.

25. THE FUTURE OF PARKING
• Acceleration of Smart Parking solutions
• Blurring lines between parking and other
transportation systems
• Future proofing the wireless solution
• True managed enforcement
• Further integration of all technologies, meters,
sensors, payments, and enforcement

26. IPS GROUP,
LEADING THE CHARGE IN THE
“SMART CITY” REVOLUTION
proven innovative possibilities/ /

27. Stop in to request a FREE parking assessment
for your city
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THANK YOU!