What are the 6 major objections that Investor Relations Officers (IROs) have to the use of new communication technology in their Investor Relations programs? The results may surprise you...then again maybe not. The objections listed in a survey in 2013 on the use of Social Media echo the same objections that IROs had to the use of corporate websites back in 1998. What a shocker.

1. NEW COMMUNICATION TECHNOLOGY
How does the modern IRO reach their
audience of investors?

2. Who is IR Smartt?
A Social Media strategy firm. We specialize
in Social Media for Investor Relations.

3. New Communication Technologies
Allow IROs to reach a wider audience, faster
and more efficiently than ever before.

4. Not Without Concern
IROs have various concerns when it comes to
employing a NCT for Investor Relations.

5. #1 - Lack of Demand
There is a perceived lack of demand for
receiving Financial Information via NCT

6. #2 – Institutional > Retail
NCT are primarily for communicating
with retail shareholders

7. #3 - No Requests for Data
Nobody is asking IROs to start
using NCT for Investor Relations

8. #4 - Maintenance Cost
Maintaining NCT is too expensive

9. #5 - Time
Building & Maintaining NCT will
eat up too much time for IROs

10. #6 – Giving too much Information
NCT poses a risk that too much
company info will be ‘out there’

11. Where do these come from?
 1998 Report –
NIRI Survey on corporate
disclosure policy
 1999 Report -
Presentation of financial
information on corporate
websites

12. NIRI’s 2013 Survey
 Lack of Investor Demand
 Management does not see value
 Lack of Resources
 Can’t control the message
 Don’t understand it
 Company policy excludes its use
Social Media Use in Investor Relations – 2013 Survey Results

13. We’ve Been Here Before…
Which way will your company go?

14. What Can You Do Today?
 Have a Social Media Policy
 Do an Online Branding Evaluation
 Assess your Industry, Peers and Competitors
 Don’t think you need to say anything
 If you do say something file an 8-K first

15. More from IR Smartt?
 Visit our website @ Social Media for Investor Relations
 Checkout more powerpoints @ slideshare.net/IRSmartt
 Contact Us On:
 Email: get@irsmartt.com
 Phone: +1.512.487.7990
 Fax: +1.512.681.9498