SlideShare une entreprise Scribd logo
1  sur  41
Vietnam Telecoms &
Technology



  October 19, 2006
  Sheraton Hotel
  HCMC, Vietnam
                     1   VietCycle ‘06
Telecoms & Technology Agenda

 Vietnam Technology trends

 Emotional Technology drivers

 Future shapers of Telecoms

 Harnessing consumer sentiment




                     Ralf Matthaes
                     managing director
                     TNS Vietnam
                               2         VietCycle ‘06
A young population
    Male                                      Vietnam 2005       Female
                                                      80+
                                                    75 - 79
                                                    70 - 74
     Vietnam’s                                      65 - 69
 future consumer                                    60 - 64
                                                    55 - 59
   base is huge
                                                    50 - 54
                                                    45 - 49
                                                    40 - 44
                                                    35 - 39
                                                    30 - 34
                                                    25 - 29
                                                    20 - 24
                                                    15 - 19
                                                    10 - 14
                                                     5-9
                                                     0-4
    General Economy: Population
    Source: U.S. Central Bureau, International Data Base




             58% of Vietnam’s population is under 30 years old
                  Vietnam’s consumption days are still ahead

                                                     3           VietCycle ‘06
SEC Scale
The emergence of                                                                     A = US $1,001 +
                                                                                     B = US $1,000 - 501
an urban middle class                                                                C = US $500 - 351
                                                                                     D = US $350 - 251
                                                                                     E = US $250 - 151
                                                                                     F = US $150 below


 2006             21                                     55                               24


 2003        14                          36                                    50


 2001        12                     32                                        56


 1999    7                    31                                         62

    0%                     20%                 40%                 60%              80%             100%

                       SEC AB                       SEC CD                SEC EF

                                     Monthly declared household income

        The majority in Hanoi & HCMC now belong to the middle class
                       Source: TNS VietCyle – N = 2000 Urban
                                                         4                                     VietCycle ‘06
Vietnam Technology
Trends



 2006

                 © VietCycleTM 2006
Surfing the web

2006                            53                                 47


2005                       45                                 55


2004                    40                                   60


2001              28                                    72


    0%                 20%              40%           60%             80%          100%
                             Have used the internet               Not yet
       Internet user-ship has reached over 50% in urban Vietnam

   Source: TNS VietCyle – N = 2000 Urban      6                             VietCycle ‘06
Internet & e-mail ownership

          Personal email in - home penetration
n=2,000                                        81                                                    16        21

                     non          1email account           2 email account           2 Plus emails


          Internet subscribed at home
n=1,014            28                         19                                     53

               Have subscribed           Intend to subscribe internet at             Not intend to subscribe
               internet at home          home in the next 12 months                  internet at home


          Teen Internet usage
 n=401                                                84                                              16

                                   Have used the internet                  Not yet



                  Urban Vietnamese are becoming cyber-connected
      Source: TNS VietCyle – N = 2000 Urban           7                                               VietCycle ‘06
In-home computer penetration
by City & Income
         All, n=2000                           56                                42                 21



                                         45% in-home computer ownership
      HCMC, n=600                         48                                46                   4 2


       Hanoi, n=600                            55                                44                 1
                                                                                                    0


   Danang, n=400                           54                                    44                 20


     Cantho, n=400                                      70                            28            11




     SEC AB, n=346                  29                           63                             6   2


   SEC CD, n=1060                          53                                    44                 21


     SEC EF, n=594                                       76                                24       0


                                 None          1 computer     2 computers             > 2 computers




                           In home computer penetration is driven
                            by HCMC (52%)and AB incomes (71%)
   Base: All respondents                            8                                      VietCycle ‘06
Technology embracers
100

                                                                                                                84
 80                                                                       74
                                                                                       68

                                                                                                          58
 60                                                                  53
                                                                                                   49
                                                              40
 40

                                                     26                                       24
                    21                        22
 20                        17   16


        1     1
  0
                    1999                                      2004                                 2006


       DVD Player           Plat screen TV         Personal computer           Mobile phone          Video disk VCD


      PC’s & mobile phones are reaching half of the population
      Source: TNS VietCyle – N = 2000 Urban               9                                                VietCycle ‘06
The mobile phone
market




         10        VietCycle ‘06
Mobile phone ownership – by Income
Nearly a half of urban Vietnamese currently own a mobile phone

14% intend to purchase in the next 12 months


       All, n=2000                              45               14             41



Income is the single largest driver of mobile phone ownership,
 with 2/3rds of all wealthy consumers already owning handsets

                                                        64                 9         28
 SEC AB, n=346


                                                  50                  14         36
SEC CD, n=1060

                                          26            16                 58


  SEC EF, n=594




                               Owner                     Prospect                    Rejecter


  Base: All respondents                            11                                     VietCycle ‘06
Handset brand used most often
        Nokia is the leader in total market. However, the market is becoming
        much more competitive, as due to new entrants and other factors
                                                LG
                                      S-Fone   1.0%
                           Citi phone 1.3%             Others
   Sony Ericsson /            2.0%                     3.4%
      Ericsson
        4.9%

 Motorola
  11.3%




                                                                                    Nokia
      Samsung                                                                       56.8%
                                           Brands       2003    2004   2006
       19.3%
                                           Nokia        71%     69%    57%
                                           Samsung       7%     15%    19%
                                           Motorola      9%      4%    11%
    Base: Mobile owners only
                                                  12                          VietCycle ‘06
4 reasons to choose current brand
– Next brand - by income
 Purchasing behavior is changing amongst the wealthier consumers

                                                  Current                 Next
                                                                                                      Insight on Next brand
                                                   Brand                  Brand



      Good looks / attractive                        38%                   46%                 Attractiveness will really attract



           Lots of features                          38%                   40%                  Features remain essential


                                                                                               Value for money will become a
       Good value for money                          38%                   20%
                                                                                               non issue for these consumers



                                                     31%                   29%                         Reliability & Quality
       Reliable / high quality
                                                                                                        remain important



                              Significantly different to average, or to the average of other breaks within the same group

   Base: Mobile owners only
                                                                  13                                                        VietCycle ‘06
Network used most often
               At present Mobifone has half of the market of users

                                   Others
                                    2.4%
                        S-Fone
                         6.1%




 Viettel
 16.6%




                                                                Mobifone
                                                                 50.0%
           Vinaphone
             24.9%



    Base: Mobile owners only            14                           VietCycle ‘06
Synopsis
  Mobile phone ownership is growing steadily, (20 – 45 yr olds)
  Ownership should double by 2010
  Payment terms will become more post-paid
  Brand share will continue to shift
  Features & looks will drive high end sales
  Price will be key for the emerging middle class
  Hygiene factors will now longer be part of the consideration set
  Thus, understanding consumer needs such as

   Aspirations                            VietCycle 2006__________
                             •N = 2,000 Face to face Interviews
   Brand values              •Hanoi / HCMC / Danang / Can Tho
                             •Conducted every 18 months since 1998
   Price sensitivities       •Trend data available

   Features and sex appeal

                                15                           VietCycle ‘06
Consumer Emotional
Technology
Drivers

Nguyen Nu Tuyet Hong
Technology Sector Head, TNS VN

Alison Dexter

Research Director, Quali Division, TNS VN


                                            © VietCycleTM 2006
Introduction
 TNS conducts around 500 focus group discussions a
 year and close to 600 in depth interviews across
 Vietnam
    We talk to a range of people from kids, to
    students, to housewives, to mums of different
    aged children, to young working males to the
    older generation

 They share with us their dreams,
 aspirations, attitudes and behaviour
 Following is some snapshot analysis on the
 following:
       What advantages does technology bring?
         How are brands assessed?
             Purchase decision factors
     Summary of implications to you…
                              17                     VietCycle ‘06
What advantages does technology bring?

 Convenience
 For daily needs, communication
 Entertainment                                            “It’s a necessity”
 Business
 Symbolic/image indicator

 Technology is fundamental to daily life,
 especially for communication                     “We are able to know a
 Both business and entertainment is
 becoming more reliant on technology              person's status and wealth
     Methods of access to products and            via his /her handphone”
     services merging/changing

     Greater automation

     Desire for technology to further                  “I can use it to show
     deliver                                           my social status and
     The image aspects of technology continue          personality”
     to grow, with hand phones a key image
     symbol…brands that can cater to this will
     win…

                                             18                         VietCycle ‘06
Assessing brands

 One of the common exercises we do with
 consumers is to ask them to group different
 brands together…, eg. technology brands,
 computer brands, TV brands, mobile phone
 brands, service providers, printer brands,
 camera brands
 They tell us the different reasons they
 group certain brands together
 In the presentation we looked at the
 segmentation themes of:
    The broad category dimensions

    Image cues

    Advertising and promotions

    Technology

    Fashion and design cues

                                 19            VietCycle ‘06
Purchase decision factors
 $

 Authenticity seal
 Functionality, value
 Quality
 Durability
 Design                           WORD OF MOUTH
 Advertising & Promotions                         “Even though my
                                                  preference might lie
                                                  somewhere else, I have to
 The implication…                                 choose the price that fits
 Pricing is critical to get right…                my pocket at the moment”
 Authenticity needs to be obvious and
 easily discernible…
 Word of mouth is critical to             “Most manufacturers are delivering
 leverage…
 Take care of above and below the line    the same good quality of their
 Quality is fundamental; take care to     products nowadays, so function is
 ensure differentiation and triggers to   of the most importance to me”
 purchase on other variables…


                                     20                              VietCycle ‘06
What drives the
future?
Future shapers of
Vietnam’s telecoms
market



Lester Sualog
Senior Research Manager


                          © VietCycleTM 2006
We check the pulse of people shaping
the future of your market:


          through males and females,
              aged 15-45 years old,
          all socio-economic classes,
              4 major Vietnam cities




                       22               VietCycle ‘06
The hierarchical model of future influence
                                       Curiosity and Advocacy Characteristics
                          Influential                                             Uninfluential
                          Early Adopters                                             Laggards
  New Consumers                                     Understanding how these
     (Informed, Active)                              leading consumers are
                            Future Shapers
                                                    different to the rest gives
                                                      us a glimpse of future
                                                           opportunities
                                           Future Makers




                                                     Today Consumers




                                                           Yesterday Consumers
  (Uninformed, Passive)
  Old Consumers                                                 Yesteryear Consumers


                                              23                                     VietCycle ‘06
Let’s begin by jumping to
       conclusions.




                       © VietCycleTM 2006
The future shapers want

    Good looks

    Good friends


    Good time



                    25    VietCycle ‘06
The needs have not changed


    Acceptance

    Understanding

    Fun




                    26       VietCycle ‘06
But the “enablers” have changed
    Hang-out places
    Handset brands
    The Internet
    Digital cameras
    MP3 players
    Music
    Personal care items
    Shoes and clothing
    Motorbike, toys and games
    Etc.

                          27      VietCycle ‘06
Future shapers are sustaining the growth
of most handset brands
                                                          Brand Used Most Often
                                                                                                 52
                                Nokia
                                                                                                      57

                                                                   21
                             Samsung
                                                              19

                                                         14
                             Motorola
                                                    11

                    Sony Ericsson /             6
                       Ericsson             5

                                        1
                                  LG
                                        1

                                        1
                              SK Sky
                                        0

                                        1
                              S-Fone                                    Future Shapers   The Rest
                                        1
  Base: Mobile owners only
  VietCycle 2006                                    28                                        VietCycle ‘06
Handset brands are means of self-expression; sms-
ing a language, graphics and tones add fun.
Future shapers appear insensitive about price.

                                      Reasons for Choosing a Handset Brand
                                           All        Future
                                                                  The Rest
                                                      Shapers

            Good looks/ attractive         38%          41%         38%
                 Lots of features          38%          39%         38%
            Good value for money           38%          29%         39%
             Reliable/ high quality        31%          28%         31%
             Durable/ long lasting         30%          24%         31%
                     Easy to use           27%          19%         28%
                 Good promotion            18%          10%         19%
                      Small size           18%          25%         17%
                        Modern             16%          17%         16%
               Nice/ unique color          11%          15%         11%
     Base: Mobile owners only
     VietCycle 2006                         29                            VietCycle ‘06
Future shapers tend to look at what’s new
in the market
                                            Service Provider Used Most Often
                                                                                     49
               Mobifone
                                                                                      50

                                                         22
                    Viettel
                                                 16

                                                        20
             Vinaphone
                                                              25

                                        9
                   S Fone
                                    6


     Cityphone Hanoi
                                2


     Cityphone HCMC
                              0.5

         E-Mobile/ EVN
           Telecoms           0.3                        Future Shapers   The Rest

  Base: Mobile owners only
  VietCycle 2006                                   30                                VietCycle ‘06
The reasons are still fundamental - coverage, price,
     call quality; but the savvy ones demand
                    sophistication
Again, the future shapers are willing to cash it in
                                               Reasons for Choosing a Service Provider
                                                    All       Future
                                                                            The Rest
                                                              Shapers
                    Superior coverage               78%          79%           78%
        More competitive charges/ cheaper           49%          42%           50%
              Superior reception/clarity            45%          45%           45%
            A good promotion/ deal/ offer           35%          29%           36%
          Good customer service/ reliable           34%          36%           34%
                 Popular in the market              16%          11%           16%
       More services/ applications/ features        10%          15%            9%
      My friends/ family are on this network        10%          11%           10%
                      Better security               8%           13%            8%
       Get the handset for free/ subsidized         8%           5%             8%
    Base: Mobile owners only
    VietCycle 2006                             31                              VietCycle ‘06
TNS Worldpanel Telecoms
Introduction to service




                          © VietCycleTM 2006
What is a Panel?
– basic ingredients




  We take a population of individuals / households
  We then take a representative sample


 ..and record their purchasing
 behaviour on a regular basis...


                               33                    VietCycle ‘06
TNS Telecoms panel
                      is a
 syndicated Tracking tool

mobile phone marketplace

         To                      To understand
  identify market                  consumer
      trends                       behaviour


           Expected launch in Vietnam Q1/07
                         34                      VietCycle ‘06
TNS Worldpanel Telecoms
How is the information collected?

                   End consumer
                                                    Fast & Accurate
                    N = 5,000 +                      Interviewed every
                    consumers                          2 weeks, with
                      weekly                       information updated
                                                      every 4/8 weeks




                             4 key Urban Cities

                           Representative of the
                           Vietnam population,
                          Full Demographic split




                              36                            VietCycle ‘06
TNS Worldpanel Telecoms
Information collected: the   consumer
                                      Marital
                                      Status
                  Social
                                                         Age
                  Grade


                       THE CONSUMER
              Gender                                      Employment
                                                          Status




                   Presence of                  Region
                   Children




                                 37                            VietCycle ‘06
TNS Worldpanel Telecoms
Information collected: the        phone


measurement of change over time
          Ownership                              Purchasing / replacement
           Handset ownership                     handsets (what, where, why,
           Age of the handset, purchase place   price)
           Brand                                 network (churn)  what
           Model                                where why price
           Network
           Prepaid vs Contract
                                                 Bills
       Airtime                                    Monthly expenditure
        Call costs                               fixed / mobile
        Usage (number of users)                  network
           Voice, SMS, MMS, GPRS
           National, International

                                      38                              VietCycle ‘06
Worldpanel Telecoms
Measures
- Age
-   Gender
                        -   Number of buyers/ users
-   S.E.C
                        -   Market value
-   Mobile phone used
                        -   Market share
-   Service provider
                        -   Share of trade
-   Connection type
                        -   Switching
-   Monthly spend
-   Services used
-   Where purchased



                                                © VietCycleTM 2006
TNS Worldpanel Telecoms
Important things to remember

                              sample
            only                not               doesn’t
           counts             census             account for
           active                                 business
          handsets                                 spend



                                                        frequent
      robust
                                                        updated
      sample
                                                          every
       size
                                                       4/8 weeks

                  great at             User friendly
                                          Data
                identifying              delivery
                  trends

                                40                             VietCycle ‘06
Worldpanel Telecoms Clients




                    41        VietCycle ‘06
For enquiries, regarding…
• VietCycle
• Qualitative / Quantitative technology research
• TNS Asia Pacific Telecoms Index
• Futureview
please contact:
Ralf Matthaes
TNS Manager Director
Tel: +84-903-949-531
Email: ralf.matthaes@tns-global.com




                                             For enquiries, regarding…
                                             • Technology syndicated panel
                                             Please contact
                                             Fabrice Carrasco
                                             WorldPanel General Manager
                                             Tel: +848 9141228
                                             Email: fabrice.carrasco@tns-global.com
                                                                           © VietCycleTM 2006

Contenu connexe

Similaire à Vietnam Technology Trends

Grp Digital Media Planning & Buying 19 02 08 B
Grp Digital Media Planning & Buying 19 02 08 BGrp Digital Media Planning & Buying 19 02 08 B
Grp Digital Media Planning & Buying 19 02 08 BHugues Rey
 
Interrelated Challenges
Interrelated ChallengesInterrelated Challenges
Interrelated ChallengesLTC @ CSUSB
 
China E-Commerce Challenges and Opportunities
China E-Commerce Challenges and OpportunitiesChina E-Commerce Challenges and Opportunities
China E-Commerce Challenges and OpportunitiesMinh-Ha Nguyen
 
NEDA Broadband Survey Results
NEDA Broadband Survey ResultsNEDA Broadband Survey Results
NEDA Broadband Survey ResultsNebraskaBroadband
 
Neda lets talk broadband - final
Neda   lets talk broadband - finalNeda   lets talk broadband - final
Neda lets talk broadband - finaljcejka2
 
Vietnam Retail Market, 2012
Vietnam Retail Market, 2012Vietnam Retail Market, 2012
Vietnam Retail Market, 2012Dunglt
 
Turning an impact on 1000 into 1000000 give2asia oct2_c
Turning an impact on 1000 into 1000000 give2asia oct2_cTurning an impact on 1000 into 1000000 give2asia oct2_c
Turning an impact on 1000 into 1000000 give2asia oct2_cgive2asia
 

Similaire à Vietnam Technology Trends (9)

Grp Digital Media Planning & Buying 19 02 08 B
Grp Digital Media Planning & Buying 19 02 08 BGrp Digital Media Planning & Buying 19 02 08 B
Grp Digital Media Planning & Buying 19 02 08 B
 
Interrelated Challenges
Interrelated ChallengesInterrelated Challenges
Interrelated Challenges
 
China E-Commerce Challenges and Opportunities
China E-Commerce Challenges and OpportunitiesChina E-Commerce Challenges and Opportunities
China E-Commerce Challenges and Opportunities
 
NEDA Broadband Survey Results
NEDA Broadband Survey ResultsNEDA Broadband Survey Results
NEDA Broadband Survey Results
 
NEDA Broadband Survey
NEDA Broadband SurveyNEDA Broadband Survey
NEDA Broadband Survey
 
Neda lets talk broadband - final
Neda   lets talk broadband - finalNeda   lets talk broadband - final
Neda lets talk broadband - final
 
Vietnam Retail Market, 2012
Vietnam Retail Market, 2012Vietnam Retail Market, 2012
Vietnam Retail Market, 2012
 
Turning an impact on 1000 into 1000000 give2asia oct2_c
Turning an impact on 1000 into 1000000 give2asia oct2_cTurning an impact on 1000 into 1000000 give2asia oct2_c
Turning an impact on 1000 into 1000000 give2asia oct2_c
 
Tet Monitor 2012
Tet Monitor 2012Tet Monitor 2012
Tet Monitor 2012
 

Plus de ISC Marketing Corporation

TNS Readership Vietnam - Reference for Media Planning/Optimization
TNS Readership Vietnam - Reference for Media Planning/OptimizationTNS Readership Vietnam - Reference for Media Planning/Optimization
TNS Readership Vietnam - Reference for Media Planning/OptimizationISC Marketing Corporation
 
Malaysia – Vietnam Golf – Business Matching tour
Malaysia – Vietnam Golf – Business Matching tourMalaysia – Vietnam Golf – Business Matching tour
Malaysia – Vietnam Golf – Business Matching tourISC Marketing Corporation
 
Malaysia – Vietnam Golf – Business Matching tour
Malaysia – Vietnam Golf – Business Matching tourMalaysia – Vietnam Golf – Business Matching tour
Malaysia – Vietnam Golf – Business Matching tourISC Marketing Corporation
 
ISC Marketing - Example of Cafe Viet Online Marketing campaign
ISC Marketing - Example of Cafe Viet Online Marketing campaignISC Marketing - Example of Cafe Viet Online Marketing campaign
ISC Marketing - Example of Cafe Viet Online Marketing campaignISC Marketing Corporation
 
ISC Marketing - Example of Holistic Marketing Strategy
ISC Marketing - Example of Holistic Marketing StrategyISC Marketing - Example of Holistic Marketing Strategy
ISC Marketing - Example of Holistic Marketing StrategyISC Marketing Corporation
 
ISC Marketing - Example of Communication Strategy
ISC Marketing - Example of Communication StrategyISC Marketing - Example of Communication Strategy
ISC Marketing - Example of Communication StrategyISC Marketing Corporation
 
Hành vi và lối sống của Người tiêu dùng trẻ độ tuổi 20-29
Hành vi và lối sống của Người tiêu dùng trẻ độ tuổi 20-29Hành vi và lối sống của Người tiêu dùng trẻ độ tuổi 20-29
Hành vi và lối sống của Người tiêu dùng trẻ độ tuổi 20-29ISC Marketing Corporation
 
How inflation affects on consumption's behavior and consumers' attitude
How inflation affects on consumption's behavior and consumers' attitudeHow inflation affects on consumption's behavior and consumers' attitude
How inflation affects on consumption's behavior and consumers' attitudeISC Marketing Corporation
 

Plus de ISC Marketing Corporation (20)

Advertising Asia Vietnam 2013
Advertising Asia Vietnam 2013Advertising Asia Vietnam 2013
Advertising Asia Vietnam 2013
 
TNS Readership Vietnam - Reference for Media Planning/Optimization
TNS Readership Vietnam - Reference for Media Planning/OptimizationTNS Readership Vietnam - Reference for Media Planning/Optimization
TNS Readership Vietnam - Reference for Media Planning/Optimization
 
ISC Marketing - Promotion Brief
ISC Marketing - Promotion BriefISC Marketing - Promotion Brief
ISC Marketing - Promotion Brief
 
ISC Marketing SEO Brief
ISC Marketing SEO BriefISC Marketing SEO Brief
ISC Marketing SEO Brief
 
Phim Nang Buoc Tre Tho
Phim Nang Buoc Tre ThoPhim Nang Buoc Tre Tho
Phim Nang Buoc Tre Tho
 
Malaysia – Vietnam Golf – Business Matching tour
Malaysia – Vietnam Golf – Business Matching tourMalaysia – Vietnam Golf – Business Matching tour
Malaysia – Vietnam Golf – Business Matching tour
 
Malaysia – Vietnam Golf – Business Matching tour
Malaysia – Vietnam Golf – Business Matching tourMalaysia – Vietnam Golf – Business Matching tour
Malaysia – Vietnam Golf – Business Matching tour
 
ISC Marketing - Example of Cafe Viet Online Marketing campaign
ISC Marketing - Example of Cafe Viet Online Marketing campaignISC Marketing - Example of Cafe Viet Online Marketing campaign
ISC Marketing - Example of Cafe Viet Online Marketing campaign
 
ISC Marketing - Example of Holistic Marketing Strategy
ISC Marketing - Example of Holistic Marketing StrategyISC Marketing - Example of Holistic Marketing Strategy
ISC Marketing - Example of Holistic Marketing Strategy
 
ISC Marketing - example of launching plan
ISC Marketing - example of launching planISC Marketing - example of launching plan
ISC Marketing - example of launching plan
 
ISC Marketing - Example of Communication Strategy
ISC Marketing - Example of Communication StrategyISC Marketing - Example of Communication Strategy
ISC Marketing - Example of Communication Strategy
 
ISC Marketing - Example of Brand Guideline
ISC Marketing - Example of Brand GuidelineISC Marketing - Example of Brand Guideline
ISC Marketing - Example of Brand Guideline
 
ISC Marketing - Hochiminh OOH Billboard
ISC Marketing - Hochiminh OOH BillboardISC Marketing - Hochiminh OOH Billboard
ISC Marketing - Hochiminh OOH Billboard
 
ISC Marketing - OOH Airport Billboard
ISC Marketing - OOH Airport BillboardISC Marketing - OOH Airport Billboard
ISC Marketing - OOH Airport Billboard
 
ISC Marketing Gifts
ISC Marketing GiftsISC Marketing Gifts
ISC Marketing Gifts
 
ISC Marketing - Design Credentials
ISC Marketing - Design CredentialsISC Marketing - Design Credentials
ISC Marketing - Design Credentials
 
Internet Marketing Magazine 10-2012
Internet Marketing Magazine 10-2012Internet Marketing Magazine 10-2012
Internet Marketing Magazine 10-2012
 
Vietnamese consumer market review
Vietnamese consumer market reviewVietnamese consumer market review
Vietnamese consumer market review
 
Hành vi và lối sống của Người tiêu dùng trẻ độ tuổi 20-29
Hành vi và lối sống của Người tiêu dùng trẻ độ tuổi 20-29Hành vi và lối sống của Người tiêu dùng trẻ độ tuổi 20-29
Hành vi và lối sống của Người tiêu dùng trẻ độ tuổi 20-29
 
How inflation affects on consumption's behavior and consumers' attitude
How inflation affects on consumption's behavior and consumers' attitudeHow inflation affects on consumption's behavior and consumers' attitude
How inflation affects on consumption's behavior and consumers' attitude
 

Dernier

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 

Dernier (20)

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 

Vietnam Technology Trends

  • 1. Vietnam Telecoms & Technology October 19, 2006 Sheraton Hotel HCMC, Vietnam 1 VietCycle ‘06
  • 2. Telecoms & Technology Agenda  Vietnam Technology trends  Emotional Technology drivers  Future shapers of Telecoms  Harnessing consumer sentiment Ralf Matthaes managing director TNS Vietnam 2 VietCycle ‘06
  • 3. A young population Male Vietnam 2005 Female 80+ 75 - 79 70 - 74 Vietnam’s 65 - 69 future consumer 60 - 64 55 - 59 base is huge 50 - 54 45 - 49 40 - 44 35 - 39 30 - 34 25 - 29 20 - 24 15 - 19 10 - 14 5-9 0-4 General Economy: Population Source: U.S. Central Bureau, International Data Base 58% of Vietnam’s population is under 30 years old Vietnam’s consumption days are still ahead 3 VietCycle ‘06
  • 4. SEC Scale The emergence of A = US $1,001 + B = US $1,000 - 501 an urban middle class C = US $500 - 351 D = US $350 - 251 E = US $250 - 151 F = US $150 below 2006 21 55 24 2003 14 36 50 2001 12 32 56 1999 7 31 62 0% 20% 40% 60% 80% 100% SEC AB SEC CD SEC EF Monthly declared household income The majority in Hanoi & HCMC now belong to the middle class Source: TNS VietCyle – N = 2000 Urban 4 VietCycle ‘06
  • 5. Vietnam Technology Trends 2006 © VietCycleTM 2006
  • 6. Surfing the web 2006 53 47 2005 45 55 2004 40 60 2001 28 72 0% 20% 40% 60% 80% 100% Have used the internet Not yet Internet user-ship has reached over 50% in urban Vietnam Source: TNS VietCyle – N = 2000 Urban 6 VietCycle ‘06
  • 7. Internet & e-mail ownership Personal email in - home penetration n=2,000 81 16 21 non 1email account 2 email account 2 Plus emails Internet subscribed at home n=1,014 28 19 53 Have subscribed Intend to subscribe internet at Not intend to subscribe internet at home home in the next 12 months internet at home Teen Internet usage n=401 84 16 Have used the internet Not yet Urban Vietnamese are becoming cyber-connected Source: TNS VietCyle – N = 2000 Urban 7 VietCycle ‘06
  • 8. In-home computer penetration by City & Income All, n=2000 56 42 21 45% in-home computer ownership HCMC, n=600 48 46 4 2 Hanoi, n=600 55 44 1 0 Danang, n=400 54 44 20 Cantho, n=400 70 28 11 SEC AB, n=346 29 63 6 2 SEC CD, n=1060 53 44 21 SEC EF, n=594 76 24 0 None 1 computer 2 computers > 2 computers In home computer penetration is driven by HCMC (52%)and AB incomes (71%) Base: All respondents 8 VietCycle ‘06
  • 9. Technology embracers 100 84 80 74 68 58 60 53 49 40 40 26 24 21 22 20 17 16 1 1 0 1999 2004 2006 DVD Player Plat screen TV Personal computer Mobile phone Video disk VCD PC’s & mobile phones are reaching half of the population Source: TNS VietCyle – N = 2000 Urban 9 VietCycle ‘06
  • 10. The mobile phone market 10 VietCycle ‘06
  • 11. Mobile phone ownership – by Income Nearly a half of urban Vietnamese currently own a mobile phone 14% intend to purchase in the next 12 months All, n=2000 45 14 41 Income is the single largest driver of mobile phone ownership, with 2/3rds of all wealthy consumers already owning handsets 64 9 28 SEC AB, n=346 50 14 36 SEC CD, n=1060 26 16 58 SEC EF, n=594 Owner Prospect Rejecter Base: All respondents 11 VietCycle ‘06
  • 12. Handset brand used most often Nokia is the leader in total market. However, the market is becoming much more competitive, as due to new entrants and other factors LG S-Fone 1.0% Citi phone 1.3% Others Sony Ericsson / 2.0% 3.4% Ericsson 4.9% Motorola 11.3% Nokia Samsung 56.8% Brands 2003 2004 2006 19.3% Nokia 71% 69% 57% Samsung 7% 15% 19% Motorola 9% 4% 11% Base: Mobile owners only 12 VietCycle ‘06
  • 13. 4 reasons to choose current brand – Next brand - by income Purchasing behavior is changing amongst the wealthier consumers Current Next Insight on Next brand Brand Brand Good looks / attractive 38% 46% Attractiveness will really attract Lots of features 38% 40% Features remain essential Value for money will become a Good value for money 38% 20% non issue for these consumers 31% 29% Reliability & Quality Reliable / high quality remain important Significantly different to average, or to the average of other breaks within the same group Base: Mobile owners only 13 VietCycle ‘06
  • 14. Network used most often At present Mobifone has half of the market of users Others 2.4% S-Fone 6.1% Viettel 16.6% Mobifone 50.0% Vinaphone 24.9% Base: Mobile owners only 14 VietCycle ‘06
  • 15. Synopsis Mobile phone ownership is growing steadily, (20 – 45 yr olds) Ownership should double by 2010 Payment terms will become more post-paid Brand share will continue to shift Features & looks will drive high end sales Price will be key for the emerging middle class Hygiene factors will now longer be part of the consideration set Thus, understanding consumer needs such as Aspirations VietCycle 2006__________ •N = 2,000 Face to face Interviews Brand values •Hanoi / HCMC / Danang / Can Tho •Conducted every 18 months since 1998 Price sensitivities •Trend data available Features and sex appeal 15 VietCycle ‘06
  • 16. Consumer Emotional Technology Drivers Nguyen Nu Tuyet Hong Technology Sector Head, TNS VN Alison Dexter Research Director, Quali Division, TNS VN © VietCycleTM 2006
  • 17. Introduction TNS conducts around 500 focus group discussions a year and close to 600 in depth interviews across Vietnam We talk to a range of people from kids, to students, to housewives, to mums of different aged children, to young working males to the older generation They share with us their dreams, aspirations, attitudes and behaviour Following is some snapshot analysis on the following: What advantages does technology bring? How are brands assessed? Purchase decision factors Summary of implications to you… 17 VietCycle ‘06
  • 18. What advantages does technology bring? Convenience For daily needs, communication Entertainment “It’s a necessity” Business Symbolic/image indicator Technology is fundamental to daily life, especially for communication “We are able to know a Both business and entertainment is becoming more reliant on technology person's status and wealth Methods of access to products and via his /her handphone” services merging/changing Greater automation Desire for technology to further “I can use it to show deliver my social status and The image aspects of technology continue personality” to grow, with hand phones a key image symbol…brands that can cater to this will win… 18 VietCycle ‘06
  • 19. Assessing brands One of the common exercises we do with consumers is to ask them to group different brands together…, eg. technology brands, computer brands, TV brands, mobile phone brands, service providers, printer brands, camera brands They tell us the different reasons they group certain brands together In the presentation we looked at the segmentation themes of: The broad category dimensions Image cues Advertising and promotions Technology Fashion and design cues 19 VietCycle ‘06
  • 20. Purchase decision factors $ Authenticity seal Functionality, value Quality Durability Design WORD OF MOUTH Advertising & Promotions “Even though my preference might lie somewhere else, I have to The implication… choose the price that fits Pricing is critical to get right… my pocket at the moment” Authenticity needs to be obvious and easily discernible… Word of mouth is critical to “Most manufacturers are delivering leverage… Take care of above and below the line the same good quality of their Quality is fundamental; take care to products nowadays, so function is ensure differentiation and triggers to of the most importance to me” purchase on other variables… 20 VietCycle ‘06
  • 21. What drives the future? Future shapers of Vietnam’s telecoms market Lester Sualog Senior Research Manager © VietCycleTM 2006
  • 22. We check the pulse of people shaping the future of your market: through males and females, aged 15-45 years old, all socio-economic classes, 4 major Vietnam cities 22 VietCycle ‘06
  • 23. The hierarchical model of future influence Curiosity and Advocacy Characteristics Influential Uninfluential Early Adopters Laggards New Consumers Understanding how these (Informed, Active) leading consumers are Future Shapers different to the rest gives us a glimpse of future opportunities Future Makers Today Consumers Yesterday Consumers (Uninformed, Passive) Old Consumers Yesteryear Consumers 23 VietCycle ‘06
  • 24. Let’s begin by jumping to conclusions. © VietCycleTM 2006
  • 25. The future shapers want Good looks Good friends Good time 25 VietCycle ‘06
  • 26. The needs have not changed Acceptance Understanding Fun 26 VietCycle ‘06
  • 27. But the “enablers” have changed Hang-out places Handset brands The Internet Digital cameras MP3 players Music Personal care items Shoes and clothing Motorbike, toys and games Etc. 27 VietCycle ‘06
  • 28. Future shapers are sustaining the growth of most handset brands Brand Used Most Often 52 Nokia 57 21 Samsung 19 14 Motorola 11 Sony Ericsson / 6 Ericsson 5 1 LG 1 1 SK Sky 0 1 S-Fone Future Shapers The Rest 1 Base: Mobile owners only VietCycle 2006 28 VietCycle ‘06
  • 29. Handset brands are means of self-expression; sms- ing a language, graphics and tones add fun. Future shapers appear insensitive about price. Reasons for Choosing a Handset Brand All Future The Rest Shapers Good looks/ attractive 38% 41% 38% Lots of features 38% 39% 38% Good value for money 38% 29% 39% Reliable/ high quality 31% 28% 31% Durable/ long lasting 30% 24% 31% Easy to use 27% 19% 28% Good promotion 18% 10% 19% Small size 18% 25% 17% Modern 16% 17% 16% Nice/ unique color 11% 15% 11% Base: Mobile owners only VietCycle 2006 29 VietCycle ‘06
  • 30. Future shapers tend to look at what’s new in the market Service Provider Used Most Often 49 Mobifone 50 22 Viettel 16 20 Vinaphone 25 9 S Fone 6 Cityphone Hanoi 2 Cityphone HCMC 0.5 E-Mobile/ EVN Telecoms 0.3 Future Shapers The Rest Base: Mobile owners only VietCycle 2006 30 VietCycle ‘06
  • 31. The reasons are still fundamental - coverage, price, call quality; but the savvy ones demand sophistication Again, the future shapers are willing to cash it in Reasons for Choosing a Service Provider All Future The Rest Shapers Superior coverage 78% 79% 78% More competitive charges/ cheaper 49% 42% 50% Superior reception/clarity 45% 45% 45% A good promotion/ deal/ offer 35% 29% 36% Good customer service/ reliable 34% 36% 34% Popular in the market 16% 11% 16% More services/ applications/ features 10% 15% 9% My friends/ family are on this network 10% 11% 10% Better security 8% 13% 8% Get the handset for free/ subsidized 8% 5% 8% Base: Mobile owners only VietCycle 2006 31 VietCycle ‘06
  • 32. TNS Worldpanel Telecoms Introduction to service © VietCycleTM 2006
  • 33. What is a Panel? – basic ingredients We take a population of individuals / households We then take a representative sample ..and record their purchasing behaviour on a regular basis... 33 VietCycle ‘06
  • 34. TNS Telecoms panel is a syndicated Tracking tool mobile phone marketplace To To understand identify market consumer trends behaviour Expected launch in Vietnam Q1/07 34 VietCycle ‘06
  • 35. TNS Worldpanel Telecoms How is the information collected? End consumer Fast & Accurate N = 5,000 + Interviewed every consumers 2 weeks, with weekly information updated every 4/8 weeks 4 key Urban Cities Representative of the Vietnam population, Full Demographic split 36 VietCycle ‘06
  • 36. TNS Worldpanel Telecoms Information collected: the consumer Marital Status Social Age Grade THE CONSUMER Gender Employment Status Presence of Region Children 37 VietCycle ‘06
  • 37. TNS Worldpanel Telecoms Information collected: the phone measurement of change over time Ownership Purchasing / replacement  Handset ownership  handsets (what, where, why,  Age of the handset, purchase place price)  Brand  network (churn)  what  Model where why price  Network  Prepaid vs Contract Bills Airtime  Monthly expenditure  Call costs  fixed / mobile  Usage (number of users)  network  Voice, SMS, MMS, GPRS  National, International 38 VietCycle ‘06
  • 38. Worldpanel Telecoms Measures - Age - Gender - Number of buyers/ users - S.E.C - Market value - Mobile phone used - Market share - Service provider - Share of trade - Connection type - Switching - Monthly spend - Services used - Where purchased © VietCycleTM 2006
  • 39. TNS Worldpanel Telecoms Important things to remember sample only not doesn’t counts census account for active business handsets spend frequent robust updated sample every size 4/8 weeks great at User friendly Data identifying delivery trends 40 VietCycle ‘06
  • 40. Worldpanel Telecoms Clients 41 VietCycle ‘06
  • 41. For enquiries, regarding… • VietCycle • Qualitative / Quantitative technology research • TNS Asia Pacific Telecoms Index • Futureview please contact: Ralf Matthaes TNS Manager Director Tel: +84-903-949-531 Email: ralf.matthaes@tns-global.com For enquiries, regarding… • Technology syndicated panel Please contact Fabrice Carrasco WorldPanel General Manager Tel: +848 9141228 Email: fabrice.carrasco@tns-global.com © VietCycleTM 2006