Learning to Love your CMS
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Presented by Jeff Cram, ISITE Design & CMS Myth at Confab 2011 Overview: Content management systems won’t win many popularity contests among content folks. They can be clunky, obtuse and plain old frustrating to use. Yet, they are responsible for managing and delivering almost all of your content across websites and mobile devices. As a content strategist, you can’t afford to leave CMS just to the tech folks. It’s simply too important to your job and to your organization. We’ll drop the geek speak in this session and explore what a content strategist really needs to know about CMS.
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Learning to Love your CMS
- 1. Learning to love your CMS Confab 2011 Jeff Cram CMS Myth & ISITE Design @jeffcram #cmslove #confab Source: Zazzle.com
- 8. “Content needs to be the central focus to a CMS strategy. Without content, and a coordinated strategy, the most powerful CMS will do nothing for you.” Source: CMS Wisdom Report
- 13. And then we have CMS
- 19. Navigating the CMS landscape
- 21. Why I CMS
- 22. Content management can enable great customer experiences
- 23. What is the primary business driver for content management initiatives? Web content management enables customer experiences
- 24. Dynamic contentdelivery Multivariate Testing Behavioral Targeting Mobile & devices Content Delivery Onsite Search Social Media Website Content Management Workflow Multi-lingual support Taxonomy Security WYSIWYG Custom Meta Data Site Replication
- 26. Source: Adobe
- 27. Source: Adobe
- 28. Source: Adobe
- 30. Why you should CMS
- 34. Storm the castle
- 36. Who should use the CMS?
- 44. From web pages To content objects data data data data data
- 45. Building more relevant experiences
- 46. Segmentation & content targeting Source: Canterris
- 47. Persuasive site architecture What can we do? Behavioral targeting Product merchandising Specialoffers Saved shopping carts Targeted landing pages Contextual content features Customer type targeting Custom targeting rules What do we know? Geography / Location Companyaffiliation (via IP) New vs. repeat visitor Customer or prospect Content interest Existing customer Organic search term Campaign origin
- 50. Your website is not a project
- 51. Keeping momentum http://www.flickr.com/photos/nj-simrick/5355444057
- 53. BEST PAIRING SINCE CHOCOLATE AND PEANUT BUTTER? ______ AND ______ CS CMS
- 54. Thank you Jeff Cram ISITE Design 617-401-2295 jcram@isitedesign.com On Twitter: @jeffcram Blogging at: www.cmsmyth.com