George Ross, CIO at CCLI, and Kam Figy, Solution Architect at ISITE Design spoke at WebVisions 2012 in Portland, Oregon on the topic of “Platformification” and the SongSelect development experience.

1. platformication
or how to institutionalize your project manager in 10 easy steps

2. who the heck are you guys?
George Ross
CTO - CCLI
Kam Figy
Senior Technical Architect - ISITE Design

3. why are we here?
API
Mobile
Web
one code base to rule them all

4. a little background

6. is it right for me?

7. the challenges

8. key factors for success
• Goals not schedules
• Ninjas, not Zerg Rush
• Assume that everything you thought you
knew is wrong
• Quantitative trumps qualitative

9. 1: break up with your old site

10. 2: the hardest project pitch you will ever make

11. 3: the wallow

12. 4: deconstruction

13. 5: simplicity lies on the other side of complexity
• The simplest experience for an end user may
result in high technical complexity
• Develop UX with the whole team to set
realistic shared expectations
• Create as little UX as possible because it adds
user confusion and multiplies technical
complexity

14. 6: don’t fear the refactor
• Design major system components up front
• Give things a proper place to live
• If you get something wrong redo it right. Do
not cut corners.

15. 7: API

16. 8: mobile site

17. 9: regroup and revaluate

18. 10: the web project you dream about
• The backend is already built and tested
• Implementation efforts are freed to focus on
making it great, not making it work
• Open beta allowed for user feedback from the
most active users before launch

19. the result
• 9 API Partners
• Growing mobile use
• Refactor of mobile site underway to make way
for HTML5 music player
• Drafting version 2 of the API

20. Questions?
• George Ross – gross@ccli.com
• Kam Figy – kfigy@isitedesign.com @kamsar
Note: Kevin we are not taking questions from
you.