1. and the
OPEN WEB PLATFORM
HTML5Fest, Tel Aviv, Israel
25 Oct 2011
by J. Alan Bird, W3C

2. Agenda
What is W3C?
The Web is Changing YOUR World!
The Open Web Platform
Participation that Drives the Change!
2

3. The
WORLD WIDE WEB
CONSORTIUM
• Bring Web to its Full Potential
• 350 Members, 70 Full Members
• Web ecosystem: users, developers,
browsers, etc.
• 60+ staff in US (MIT),
France (ERCIM) and Japan (Keio)
• 20+ Offices Around the World
including W3C Israel

4. W3C #1 out of MIT150
4

5. How does the W3C work?
Accepts inputs and provides outputs to all
Focus is to create standards which lead to
commercial benefits
Web has a good track record
50 Working Groups and each WG has engineers
from member companies with staff support
5

6. How does the W3C work?
Each company brings their expertise, perspective
4 Domains: Interaction, UbiWeb, Accessibility,
Technology and Society
RF patent policy
Liaisons with many orgs.: IETF, OMA, etc.
ISO PAS submitter
6

7. Agenda
What is W3C?
The Web is Changing YOUR World!
The Open Web Platform
Participation that Drives the Change!
7

8. A NEW WAVE of
TRANSFORMATIONS
Just as the Web has
transformed
everything…
…It will transform
everything again
8

9. MOBILE
The Open Web Platform is the new mobile operating system.
9

10. Web is the premier platform for
diversity of mobile space
Handheld intelligent devices are ubiquitous
App. distribution
More diversity of device types
Greater degree of globalization of the Web
… but now this platform is driving new capabilities
Focus of several years has been the Mobile Web Initiative
Increasingly, the same Web, independent of device, processing power, screen size, etc.
Location-based applications
A platform for Web applications, not just Web browsing
10

11. The impact of the Open Web Platform
on mobile applications
The Web is the applications and services platform for the future of mobile
Web Apps platform is the underlying platform (one common set of APIS and formats)
Key services enabled by W3C work:
voice built on WebRTC
video built on HTML5
location-based
games
social networking
mobile advertising
11

12. The impact of the Open Web Platform
on mobile applications (cont.)
Press has picked-up the message
"58% Of Mobile Web Users Get Their Content Fix Through Browsers"
http://techcrunch.com/2011/05/11/58-of-mobile-web-users-get-their-
content-fix-through-browsers-jumptap/
Research: HTML5 Will Disrupt the Mobile App Market, "Smith’s Point
Analytics estimates that mobile Web application platforms will
generate almost $2.6 billion in service revenue by 2015"
12

13. GAMING
The gaming industry seeks full feature app
development platform for distributed and social games.

14. The
WEB IS FOR MASSIVE MULTI-PLAYER
GAMES ON ANY DEVICE
‣ Popularity of Web has driven web-based games
‣ Social networking has changed the types of
games that are played on-line
๏ Driving requirements on performance, graphics
‣ Mobile games require a new level of flexibility
‣ Mobile game consoles with unique requirements
๏ Web based development platform

15. The
NEXT GENERATION PRIORITIES FOR
GAMING
‣ Drive hardware enhancements implementability of
spec on hardware
‣ 3D
‣ Web performance
‣ Consistency of implementation across platforms
๏ Drives the need for a more complete tool set, debugging
‣ Offline cache; tools for visibility into resources
‣ Identity management
‣ Location and point of interest

16. The role of
W3C
WHY W3C IS A PLAYER IN THE
GAME INDUSTRY
HTML5
DOM
Scalable vector graphics (SVG)
CSS 3.0
Security
Geolocation
Audio APIs

17. GOVERNMENT DATA
The Web is increasing government transparency,
efficiency, and lowering costs.

18. The
WEB HAS IMPROVED GOVERNANCE
GOVERNMENTS WORLD-WIDE ARE
PUBLISHING THEIR DATA IN AN OPEN
FASHION
‣ Linked government data a major theme due to public
service nature
‣ Accessibility is key as the Web replaces paper forms
‣ Digital access is a “right” not a privilege
‣ Social networking has impact on politics in many countries

19. The
NEXT GENERATION PRIORITIES FOR
GOVERNMENT DATA
‣ Web of Data ‣ Accessibility
๏ Accelerate open linked data ๏ Content authoring guidelines
๏ Captioning for video
‣ Data Integration ‣ Security
๏ Across agencies ‣ Privacy
๏ Health

20. The role of
W3C
WHY THE PEOPLE ELECTED W3C
AS THE FORUM FOR OPEN
GOVERNMENT DATA
Web accessibility Initiative
HTML
XML
Semantic Web
eGov Interest Group
Internationalization

21. Action spotlights OPEN WEB PLATFORM
AND GOVERNMENT
NEW WORKING Provenance Working Group
GROUPS
WORKSHOPS Web Tracking and User Privacy Workshop
PRINCETON, APRIL 2011
Identity in the Browser Workshop
MOZILLA, MAY 2011
Federated Social Web Europe
SUMMER, 2011
DIRECT ENGAGEMENT ‣ FCC VPAAC for captioning
WITH GOVERNMENT ‣ EU Programs
‣ EU Digital Agenda
‣ Meetings with various governments worldwide
‣ Also with government-oriented system integrators

22. SOCIAL NETWORKING

23. The
SOCIAL WEB IS THE WEB OF PEOPLE
The Social Web has introduced an order-of-magnitude more
people who are putting content on the Web.
They want the latest and greatest in video, image, graphics, and
flexibility of device access. The scale of social networks drives
performance concerns.
They are exploiting linkages between data as never before.
Constantly developing new paradigms: e.g., real-time
communications.
The scale of social networks drives performance concerns.
Usages of the social network have accentuated privacy concerns
(next section).

24. The
NEXT GENERATION PRIORITIES FOR SOCIAL
NETWORKING
URGENCY INCREASES FOR LONG-STANDING
TECHNICAL ISSUES
‣ Security, privacy, One Web (mobile)
FOCUSED TECHNICAL ISSUES
‣ Scalability of performance
‣ Provenance of semantic web

25. Action spotlights
OPEN WEB PLATFORM
AND SOCIAL
NETWORKING
WORKSHOPS Web Tracking and User Privacy Workshop
PRINCETON, APRIL 2011
Identity in the Browser Workshop
MOZILLA, MAY 2011
W3C Social Business JAM
ONLINE 08 – 10 Nov 2011
NEW WORKING ‣ Provenance Working GroupWeb
GROUPS ‣ Web Performance Working Group
‣ Real-time Communications Working Group
REPORTS OF
3.6% of Web data uses RDFa
SUCCESS

26. SECURITY AND PRIVACY

27. The
A WORLD OF RISKS
PRIVACY CONCERNS HAVE BEEN WITH THE WEB FOR
YEARS
‣ The concerns have moved from trade journals and policy gatherings to
the front page of every newspaper with the advent of social networking,
behavioral tracking
SECURITY CONCERNS HAVE BEEN WITH THE WEB FOR
YEARS
‣ Cross-site scripting, request forgery
‣ It must become easier to build secure yet powerful apps
ELECTRONIC WARFARE, CENSORSHIP, WEB
SHUTDOWNS, DENIAL OF SERVICE

28. How
W3C TRUSTS THE COMMUNITY WILL
MANAGE RISK
‣ The Web Platform has evolved a unique security model
๏ Sandboxing and mobile code; visit any site, securely
๏ Different trust domains for different Web applications
๏ Upcoming work on Web app security will ease development
‣ A growing consensus that with Web standards defined at
W3C, there is a responsibility to address privacy and
security systematically
‣ Some areas (WebID) have been worked on elsewhere and
resulted in Balkanized solutions: need to bring together at
W3C

29. The
NEXT GENERATION PRIORITIES FOR
SECURITY AND PRIVACY
‣ Tracking
๏ It also can lead to unwanted intrusion into personal lives
๏ The tools to mitigate intrusion are confusing to novices and inconsistent
๏ Tracking and profiling of users can lead to beneficial value-added services
๏ The balance between these are hotly debated, poorly understood, and vary by
culture
‣ Identity
๏ Identity now part of core web architecture. Need for consistent experience
through browser.
‣ Security in general
๏ WebApps, HTML5

30. Action spotlights OPEN WEB PLATFORM
SECURITY AND PRIVACY
WORKSHOPS Privacy Workshop
MIT, DECEMBER 2010
Web Tracking and User Privacy Workshop
PRINCETON, APRIL 2011
Identity in the Browser Workshop
MOZILLA, MAY 2011
PROGRAMS EU PrimeLife Project
NEW WORKGROUPS New Web Apps Security
MAY 2011

31. Agenda
What is W3C?
The Web is Changing YOUR World!
The Open Web Platform
Participation that Drives the Change!
34

32. OPEN WEB PLATFORM
A platform for innovation, consolidation and cost
efficiencies.
W3C is shaping the future of global business.
Web pages are more beautiful, interactive, intelligent
HTML5 provides cross-browser interoperability and all
major browser vendors plan to support it
Video a first-class citizen
Simplified data integration
Tools for social networking (privacy, security, identity)

33. The
OPEN WEB PLATFORM
Geeky but important
Widgets Javascript API’s
DOM
SVG CSS HTML5 YOU GET
Web fonts ‣ Value creation
OWL WE Mobile Applications
‣ Economic revolution
WOFF MAKE WAI-ARIA ‣ Industry transformation
SMIL Geolocation API’s ‣ A platform for innovation
Semantic web

34. HTML5
Common across devices: desktop, mobile,
tablet, TV
Powerful and modular: documents, multimedia,
interactivity
Multi-application: e-books, user interfaces,
games
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35. Benefits
Better Web application adaptation to multiple devices
Reduce the size of Web applications
Reduce the need to install third-party plug-ins
Enable cross-site information sharing
38

36. Benefits (cont.)
Allow rapid prototyping of user apps using Web technologies
instead of more traditional heavy weight framework
Facilitate deployment of apps across platforms: one dev.
platform for all
Allow more complex apps. to be pushed and deployed
through the Web Cloud
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37. Royalty-free technologies
More than a 100 technologies Incremental evolution of the
within the same environment platform
HTML5, CSS3, SVG, Web Real-Time Web
Sockets, Web Workers, Communications, Audio,
Indexed Database, File User Timing, etc.
APIs, Geolocation, etc.
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38. Standard Technologies
Text, videos Hypertext Markup Language (HTML)
Styles Cascading Style Sheets (CSS)
Fonts Web Open Font Format (WOFF)
Protocols Hypertext Transfer Protocol (HTTP)
Dynamic Javascript (ES), Web Application Programming
Interfaces (WebAPIs)
Graphics Scalable Vector Graphics (SVG), 2D Canvas API
Offline access WebAPIs: Web Storage, IndexedDB, File API
Device access WebAPIs: Geolocation, Orientation, Multi-touch, etc.
Performance WebAPIs: Navigation timing, Page visibility, Timing
control 41

39. Web Client 2011
42

40. Timeline
Each component follows its own timeline:
HTML5 expected to be final by 2014
Gathering use cases for HTML.next
First release of HTML5 Test Suite in early 2012
Several modules for CSS3 are final as well as Geolocation,
Navigation Timing
43

41. Adoption
“2.1 Billion HTML5 Browsers on Mobile Devices by 2016”
– ABI Research, 22 July 2011
Major browsers:
IE9+, FF4+, Safari5+, Opera11+, Chrome10+, Blackberry browser
Platforms
iOS, Android, ChromeOS, BlackberryOS, Symbian, Windows Mobile 8
Libraries:
Webkit (Google, Apple, Nokia, etc.), Gecko (Mozilla), Trident (Microsoft),
Presto (Opera)
44

42. Agenda
What is W3C?
The Web is Changing YOUR World!
The Open Web Platform
Participation that Drives the Change!
45

43. Telco LG
Games NEC
Mobile Sony
KDDI
Devices
Mstar
Storage Zynga
Semiconductors Netflix
Broadcasting Rakuten
Social Networking SanDisk
On-line Marketplace Comcast
Facebook
Consumer Electronics
China Unicom
Motorola Mobility
46

44. Working Groups: Where standards are created
Business Groups: Where industry or geographical stakeholders
build consensus and have a direct path of influence
Community Groups: Open to all; where pre-standardization
brainstorming takes place
Workshop: Open to all; gain insights on
emerging areas
Many others: Events, discussions,
document reviews, code.
Sponsorships: Organization, Event,
Developer, Web for All

45. BUILD A SHARED FUTURE
ONE STANDARD AT A TIME