ISR’s “Service Provider Targeting and Segmentation Tool” offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information. This analysis includes 104 media outlets across the following channels: Attendance at 27 leading conferences Visitation across 10 influential industry websites Subscription to 15 influential e-mail newsletters/newsfeeds Readership to 49 industry print publications Usage across 3 major social media platforms Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organizational size. For full preview, visit our website: http://www.isrreports.com/product/2014-service-provider-message-targeting-and-segmentation-tool/

1. NEWS
2014 Service Provider
Message Targeting and
Segmentation Tool
An analysis of biopharma’s conference attendance,
website visitation, social media usage, and newsletter
and print publication readership.
Info@ISRreports.com
©2014 Industry Standard Research www.ISRreports.com
PREVIEW

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Report Overview
ISR’s “Service Provider Targeting and Segmentation Tool” offers a unique resource to identify how
biopharma drug development decision-makers seek information and which media outlets they use to
obtain that information.
This analysis includes 104 media outlets across the following channels:
• Attendance at 27 leading conferences
• Visitation across 10 influential industry websites
• Subscription to 15 influential e-mail newsletters/newsfeeds
• Readership to 49 industry print publications
• Usage across 3 major social media platforms
Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by
organizational size.
37Charts and Graphs
172Respondents
52Pages
How you can use this report:
Methodology:
• Improve advertising efficiency and cost
effectiveness: Reach your biopharmaceutical
customers by understanding their information-
seeking patterns and distributing your messages
through the most effective channels and outlets
• Optimize strategic messaging: Segment your
customer communications (geographically
and organizationally) to ensure delivery of an
optimized message
All respondents (N=172) hold responsibility and decision-making power for drug development activities
within a biopharmaceutical organization. Data for this report were compiled from multiple ISR survey events.
NEXT: Media Outlets Evaluated
56%
North America
33%
Western
Europe
4% Asia
(excluding Japan)
2% Middle
East/ India
2%
Japan
2%
Eastern
Europe
1%
Australia
R&D $1B or more, 56%R&D $100M-$999M,
24%
R&D less than
$100M, 19%
Respondent Company Size
Respondent Geography

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1. Preferred Ways of Learning
2. Conference Attendance
3. Website Visitation
4. Email Newsletters and Newsfeeds Readership
5. Print Publication Readership
6. Social Media Usage
Major Sections
Media Outlets Evaluated
Conferences:
• AAAAI (American Academy of Allergy, Asthma,
and Immunology)
• AAPS (American Association of Pharmaceutical
Scientists)
• ASCO
• ASCPT (American Society for Clinical
Pharmacology and Therapeutics)
• SENT
• Bio Europe
• BIO International
• Bio / Pharmaceutical Forum on Strategic
Sourcing & Procurement
• CBI –Late Phase Research
• Central Labs West Conference
• Clinical Outsourcing
• DIA Annual Meeting US
• DIA China Annual Meeting
• DIA Euro
• Drug Safety Forum
• Exploratory Clinical Development World
• Exploratory Development Conference Europe
• Global Clinical Trial Partnerships
• Pharmacoeconomics, Outcomes Research
• Partnerships in Clinical Trials
• Phase 1 Clinical Trials
• SCDM
• Scientific Session American College for
Cardiology
• Society of Toxicology
• World Congress of Pain
• World PharmaTrials Asia
• World Vaccine Congress
Websites:
• www.FiercePharma.com
• www.FierceBiotech.com
• www.AppliedClinicalTrialsOnline.com
• www.FindPharma.com
• www.Pharmalive.com
• www.ScripClinicalResearch.com
• www.Pharmexec.findpharma.com
• www.outsourcing-pharma.com
• www.FirstWordPlus.com
• www.ThePinkSheet.com
• www.Webmd.com
E-mail Newsletters/Newsfeeds:
• First Word
• Source Solution/ News Source
• Applied Clinical Trials Direct
• Applied Clinical Trials Digital Edition
• Contract Pharma
• Daily Advantage
• DIA Daily
• Outsourcing Pharma
• Therapeutics Daily
• Fierce Pharma
• Fierce Biotech
• MedAdNewsDigital Edition
• Pharma Executive Digital Edition
• Pharmalot
• R&D Directions Digital Edition

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Print Publications:
• Applied Clinical Trials
• Bio Executive International
• Business Week
• Center Watch
• Contract Pharma
• Daily Telegraph
• DIA
• European Pharmaceutical Contractor
• European Pharmaceutical Executive
• European Pharmaceutical Marketing
• Financial Times
• Financial Times Deutschland
• Focus
• Forbes
• Fortune
• Genetic Engineering News
• IN VIVO
• Lancet
• I’Observateur
• Management Today
• MedAdNews
• Medical Marketing & Media
• Nature
• Nature Biotechnology
• New England Journal of Medicine
• Newsweek
• Outsourcing Pharma
• PharmaBusiness
• PharmaFocus
• PharmaVoice
• Pharmaceutical Executive
• Pharmaceutical Marketing
• PharmaTimes
• Pink Sheet
• R&D Directions
• SalesPro
• Scientific America
• Scrip Newsletter (hard copy)
• Spiegel
• Sunday Telegraph
• Sunday Times
• The Economist
• The Guardian
• The Observer
• The Times
• Time
• Wall Street Journal
• Life Science Leader
Social Media:
• Facebook
• LinkedIn
• Twitter

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Table of Contents
For full table of contents and additional sample pages, download the full preview
from our website: http://www.isrreports.com/product/2014-service-provider-
message-targeting-and-segmentation-tool/

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Sample Page
Ways of Learning New Information
1%
10%
20%
27%
28%
33%
40%
41%
43%
44%
51%
52%
0% 10% 20% 30% 40% 50% 60%
Other
Direct mail marketing
Social Media
Email marketing
Visiting specific websites on a routine basis
Through formal channels within my organization
From service providers
Webinars
Conducting web searches (e.g. Google)
Reading industry printed magazines
Word-of-mouth from within my organization
Industry conferences
(n=172)
Industry Standard Research 7
“How do you currently learn about innovation in your industry? Please select all that apply.”
©2014 ISR Reports

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Sample Page
Value of Information Channels
Industry Standard Research 8
“How much value do you place on each of the following information channels as providers of
industry news and information?”
Showing results from both 2013 and 2012 survey
9%
11%
55%
45%
30%
37%
6%
7%
0% 25% 50% 75% 100%
2013 Social media sites (i.e. Twitter, LinkedIn, Facebook)…
2012 Social media sites (i.e. Twitter, LinkedIn, Facebook)…
2013 Email newsletters (N=172)
2012 Email newsletters (N=291)
2013 Industry print publications (N=172)
2012 Industy print publications (N=291)
2013 Web searches, websites (N=172)
2012 Web searches, websites (N=291)
2013 Industry conferences (N=172)
2012 Industry conferences (N=291)
High value Moderate value Little value No value
©2014 ISR Reports
Data available in full report

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Sample Page
For full table of contents and additional sample pages, download the full preview
from our website: http://www.isrreports.com/product/2014-service-provider-
message-targeting-and-segmentation-tool/

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Ordering Information
Industry Standard Research (ISR) is the premier, full service market research provider to the pharma and pharma services indus-
tries. With over a decade of experience in the industry, ISR delivers an unmatched level of domain expertise.
For more information about our off-the-shelf intelligence and custom research offerings, please visit our Web site at
www.ISRreports.com, email info@ISRreports.com, or follow us on twitter @ISRreports.
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