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Business Use of Social Media and Impact to BA April 11, 2013 Yu Chen Kuang Institute of Systems Science National University of Singapore © 2013 NUS. The contents contained in this document may not be reproduced in any form or by any means, without the written permission of ISS, NUS other than for the purpose for which it has been supplied. S-ESB/ESB/v1.0 1 © 2013 NUS. All Rights Reserved.
Video: Reinventing Relationships with Social Business http://www.youtube.com/watch?v=DjpIzFDZRyQ S-ESB/ESB/v1.0 2 © 2013 NUS. All Rights Reserved.
Why does this matter to you as a BA? S-ESB/ESB/v1.0 3 © 2013 NUS. All Rights Reserved.
S-ESB/ESB/v1.0 4 © 2013 NUS. All Rights Reserved.
So many BAs. How do you stand out from the pack? S-ESB/ESB/v1.0 5 © 2013 NUS. All Rights Reserved.
More and more companies will be embarking on Social Business projects Source: http://sqmodernmedia.com/why-businesses-need-social-media-infographic/ S-ESB/ESB/v1.0 6 © 2013 NUS. All Rights Reserved.
There’s an increasing demand for Business Analyst for Social Media Source: http://www.qorvis.com/jobs/business-analystsocial-media-analyst S-ESB/ESB/v1.0 7 © 2013 NUS. All Rights Reserved.
Market size for Social Business: $4.6 billion worldwide by 2014 Source: http://blog.getsatisfaction.com/2011/08/01/social-business/ S-ESB/ESB/v1.0 8 © 2013 NUS. All Rights Reserved.
Business Use of Social Media S-ESB/ESB/v1.0 9 © 2013 NUS. All Rights Reserved.
The top 5 social media sites Source: http://www.go-gulf.com S-ESB/ESB/v1.0 10 © 2013 NUS. All Rights Reserved.
S-ESB/ESB/v1.0 11 © 2013 NUS. All Rights Reserved.
Social Media Landscape 2012 Source: http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/ S-ESB/ESB/v1.0 12 © 2013 NUS. All Rights Reserved.
Social Media Landscape 2012  Publishing, with ■ blog engines (WordPress, Blogger, Typepad, LiveJournal…) ■ wiki platforms (Wikipedia, Wikia…) ■ lifeblog services (Tumblr, Posterous…) ■ social Q&A (Quora)  Sharing, with dedicated online services for ■ videos (YouTube, Dailymotion, Vimeo…) ■ pictures (Flickr, Instagram…) ■ links (Delicious, Digg…) ■ products (Pinterest) ■ music (Spotify…) ■ documents (Slideshare, Scribd…)  Playing, with ■ major editors (Zynga, Playdom, Playfish, SGN, Popcap…) ■ dedicated platforms (Hi5…) ■ smaller but innovative editors (Digital Chocolate, Kobojo…) S-ESB/ESB/v1.0 13 © 2013 NUS. All Rights Reserved.
Social Media Landscape 2012  Networking, with ■ personal social networks (Netlog, Tagged, MySpace, Badoo) ■ professional social network (LinkedIn, Viadeo) ■ former acquintences (MyYearBook, Classmates…)  Buying, with ■ customer intelligence platforms (Bazaarvoice, PowerReviews) ■ purchase sharing (Polyvore, Blippy,…) ■ recommendation (Hunch) ■ social commerce offerings like Boosket  Localization, with ■ mobile applications (Foursquare, Path, Scvngr…) ■ socialized city guides (Yelp, DisMoisOu…) ■ upcoming events or venues (Plancast) S-ESB/ESB/v1.0 14 © 2013 NUS. All Rights Reserved.
Top 10 uses of Social Business in Enterprises Source: McKinsey Global Institute, July 2012 S-ESB/ESB/v1.0 15 © 2013 NUS. All Rights Reserved.
Facebook Apps S-ESB/ESB/v1.0 16 © 2013 NUS. All Rights Reserved.
Why Facebook Apps Source: http://www.phillipjenkins.co.uk/2012/09/which-social-networking-sites-should-i-target/ S-ESB/ESB/v1.0 17 © 2013 NUS. All Rights Reserved.
Source: http://socialevo.net S-ESB/ESB/v1.0 18 © 2013 NUS. All Rights Reserved.
Why Facebook Apps Source: http://www.socialbakers.com/facebook-statistics/singapore S-ESB/ESB/v1.0 19 © 2013 NUS. All Rights Reserved.
Examples of Facebook Apps S-ESB/ESB/v1.0 20 © 2013 NUS. All Rights Reserved.
NLB – myLibrary on Facebook S-ESB/ESB/v1.0 21 © 2013 NUS. All Rights Reserved.
Facebook Banking e.g. CommBank in Australia http://www.commbank.com.au/mobile/commbank-kaching/kaching-for-facebook.html#kachingfbvideo S-ESB/ESB/v1.0 22 © 2013 NUS. All Rights Reserved.
Frank by OCBC Frank by OCBC S-ESB/ESB/v1.0 23 © 2013 NUS. All Rights Reserved.
Standard Chartered Bank Facebook Campaign during Ramadan http://blog.alivenow.in/2011/02/video-standard-chartered-banks-facebook.html/ S-ESB/ESB/v1.0 24 © 2013 NUS. All Rights Reserved.
OCBC Cycle Singapore 2013 S-ESB/ESB/v1.0 25 © 2013 NUS. All Rights Reserved.
Citibank S-ESB/ESB/v1.0 26 © 2013 NUS. All Rights Reserved.
Resort World Sentosa S-ESB/ESB/v1.0 27 © 2013 NUS. All Rights Reserved.
Resort World Sentosa S-ESB/ESB/v1.0 28 © 2013 NUS. All Rights Reserved.
Watsons S-ESB/ESB/v1.0 29 © 2013 NUS. All Rights Reserved.
Summary S-ESB/ESB/v1.0 30 © 2013 NUS. All Rights Reserved.
Social media for business is not just Facebook and Facebook apps but also other things such as crowdsourcing, work collaboration as well as mixing social functionality (such as reviews) into transactional systems (eg. Amazon) Enterprise Crowdsourcing Social Network Social Forecast Social BPM Social Collaboration Social KM (KM 2.0) Social Project Management Source: McKinsey Global Institute, July 2012 S-ESB/ESB/v1.0 31 © 2013 NUS. All Rights Reserved.
Social Business is important, and it’s not going to go out of fashion. If you’re not using it now, you’re already late. Your competitor is probably using it now to engage YOUR customers. S-ESB/ESB/v1.0 32 © 2013 NUS. All Rights Reserved.
NUS-ISS Course – “Social Media for Business”  2-day course  Covers ■ Customer Relationship Management & Customer Service (B2C & C2C) ■ Managing Business Partners and Suppliers (B2B) ■ Connected Company (Enterprise 2.0 / Collaboration / Engaging Workforce) (B2E & E2E) ■ Crowdsourcing / Research & Product Development  Course dates ■ Jul 8-9 , 2013 ■ Sep 23-24 ,2013 ■ Nov 7-8, 2013  Course Details & Registration: http://www.iss.nus.edu.sg/ProfessionalCourses/SearchCourse/Course Detail/tabid/267/cid/146/ S-ESB/ESB/v1.0 33 © 2013 NUS. All Rights Reserved.
 LinkedIn: http://www.linkedin.com/in/yuchenkuang  Twitter: https://twitter.com/yu_chenkuang  Find out more about Social Business (news, updates, tips & techniques, case studies, etc.) from: http://www.yuchenkuang.com S-ESB/ESB/v1.0 34 © 2013 NUS. All Rights Reserved.

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Business Use of Social Media and Impact to BA

  • 1. Business Use of Social Media and Impact to BA April 11, 2013 Yu Chen Kuang Institute of Systems Science National University of Singapore © 2013 NUS. The contents contained in this document may not be reproduced in any form or by any means, without the written permission of ISS, NUS other than for the purpose for which it has been supplied. S-ESB/ESB/v1.0 1 © 2013 NUS. All Rights Reserved.
  • 2. Video: Reinventing Relationships with Social Business http://www.youtube.com/watch?v=DjpIzFDZRyQ S-ESB/ESB/v1.0 2 © 2013 NUS. All Rights Reserved.
  • 3. Why does this matter to you as a BA? S-ESB/ESB/v1.0 3 © 2013 NUS. All Rights Reserved.
  • 4. S-ESB/ESB/v1.0 4 © 2013 NUS. All Rights Reserved.
  • 5. So many BAs. How do you stand out from the pack? S-ESB/ESB/v1.0 5 © 2013 NUS. All Rights Reserved.
  • 6. More and more companies will be embarking on Social Business projects Source: http://sqmodernmedia.com/why-businesses-need-social-media-infographic/ S-ESB/ESB/v1.0 6 © 2013 NUS. All Rights Reserved.
  • 7. There’s an increasing demand for Business Analyst for Social Media Source: http://www.qorvis.com/jobs/business-analystsocial-media-analyst S-ESB/ESB/v1.0 7 © 2013 NUS. All Rights Reserved.
  • 8. Market size for Social Business: $4.6 billion worldwide by 2014 Source: http://blog.getsatisfaction.com/2011/08/01/social-business/ S-ESB/ESB/v1.0 8 © 2013 NUS. All Rights Reserved.
  • 9. Business Use of Social Media S-ESB/ESB/v1.0 9 © 2013 NUS. All Rights Reserved.
  • 10. The top 5 social media sites Source: http://www.go-gulf.com S-ESB/ESB/v1.0 10 © 2013 NUS. All Rights Reserved.
  • 11. S-ESB/ESB/v1.0 11 © 2013 NUS. All Rights Reserved.
  • 12. Social Media Landscape 2012 Source: http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/ S-ESB/ESB/v1.0 12 © 2013 NUS. All Rights Reserved.
  • 13. Social Media Landscape 2012  Publishing, with ■ blog engines (WordPress, Blogger, Typepad, LiveJournal…) ■ wiki platforms (Wikipedia, Wikia…) ■ lifeblog services (Tumblr, Posterous…) ■ social Q&A (Quora)  Sharing, with dedicated online services for ■ videos (YouTube, Dailymotion, Vimeo…) ■ pictures (Flickr, Instagram…) ■ links (Delicious, Digg…) ■ products (Pinterest) ■ music (Spotify…) ■ documents (Slideshare, Scribd…)  Playing, with ■ major editors (Zynga, Playdom, Playfish, SGN, Popcap…) ■ dedicated platforms (Hi5…) ■ smaller but innovative editors (Digital Chocolate, Kobojo…) S-ESB/ESB/v1.0 13 © 2013 NUS. All Rights Reserved.
  • 14. Social Media Landscape 2012  Networking, with ■ personal social networks (Netlog, Tagged, MySpace, Badoo) ■ professional social network (LinkedIn, Viadeo) ■ former acquintences (MyYearBook, Classmates…)  Buying, with ■ customer intelligence platforms (Bazaarvoice, PowerReviews) ■ purchase sharing (Polyvore, Blippy,…) ■ recommendation (Hunch) ■ social commerce offerings like Boosket  Localization, with ■ mobile applications (Foursquare, Path, Scvngr…) ■ socialized city guides (Yelp, DisMoisOu…) ■ upcoming events or venues (Plancast) S-ESB/ESB/v1.0 14 © 2013 NUS. All Rights Reserved.
  • 15. Top 10 uses of Social Business in Enterprises Source: McKinsey Global Institute, July 2012 S-ESB/ESB/v1.0 15 © 2013 NUS. All Rights Reserved.
  • 16. Facebook Apps S-ESB/ESB/v1.0 16 © 2013 NUS. All Rights Reserved.
  • 17. Why Facebook Apps Source: http://www.phillipjenkins.co.uk/2012/09/which-social-networking-sites-should-i-target/ S-ESB/ESB/v1.0 17 © 2013 NUS. All Rights Reserved.
  • 18. Source: http://socialevo.net S-ESB/ESB/v1.0 18 © 2013 NUS. All Rights Reserved.
  • 19. Why Facebook Apps Source: http://www.socialbakers.com/facebook-statistics/singapore S-ESB/ESB/v1.0 19 © 2013 NUS. All Rights Reserved.
  • 20. Examples of Facebook Apps S-ESB/ESB/v1.0 20 © 2013 NUS. All Rights Reserved.
  • 21. NLB – myLibrary on Facebook S-ESB/ESB/v1.0 21 © 2013 NUS. All Rights Reserved.
  • 22. Facebook Banking e.g. CommBank in Australia http://www.commbank.com.au/mobile/commbank-kaching/kaching-for-facebook.html#kachingfbvideo S-ESB/ESB/v1.0 22 © 2013 NUS. All Rights Reserved.
  • 23. Frank by OCBC Frank by OCBC S-ESB/ESB/v1.0 23 © 2013 NUS. All Rights Reserved.
  • 24. Standard Chartered Bank Facebook Campaign during Ramadan http://blog.alivenow.in/2011/02/video-standard-chartered-banks-facebook.html/ S-ESB/ESB/v1.0 24 © 2013 NUS. All Rights Reserved.
  • 25. OCBC Cycle Singapore 2013 S-ESB/ESB/v1.0 25 © 2013 NUS. All Rights Reserved.
  • 26. Citibank S-ESB/ESB/v1.0 26 © 2013 NUS. All Rights Reserved.
  • 27. Resort World Sentosa S-ESB/ESB/v1.0 27 © 2013 NUS. All Rights Reserved.
  • 28. Resort World Sentosa S-ESB/ESB/v1.0 28 © 2013 NUS. All Rights Reserved.
  • 29. Watsons S-ESB/ESB/v1.0 29 © 2013 NUS. All Rights Reserved.
  • 30. Summary S-ESB/ESB/v1.0 30 © 2013 NUS. All Rights Reserved.
  • 31. Social media for business is not just Facebook and Facebook apps but also other things such as crowdsourcing, work collaboration as well as mixing social functionality (such as reviews) into transactional systems (eg. Amazon) Enterprise Crowdsourcing Social Network Social Forecast Social BPM Social Collaboration Social KM (KM 2.0) Social Project Management Source: McKinsey Global Institute, July 2012 S-ESB/ESB/v1.0 31 © 2013 NUS. All Rights Reserved.
  • 32. Social Business is important, and it’s not going to go out of fashion. If you’re not using it now, you’re already late. Your competitor is probably using it now to engage YOUR customers. S-ESB/ESB/v1.0 32 © 2013 NUS. All Rights Reserved.
  • 33. NUS-ISS Course – “Social Media for Business”  2-day course  Covers ■ Customer Relationship Management & Customer Service (B2C & C2C) ■ Managing Business Partners and Suppliers (B2B) ■ Connected Company (Enterprise 2.0 / Collaboration / Engaging Workforce) (B2E & E2E) ■ Crowdsourcing / Research & Product Development  Course dates ■ Jul 8-9 , 2013 ■ Sep 23-24 ,2013 ■ Nov 7-8, 2013  Course Details & Registration: http://www.iss.nus.edu.sg/ProfessionalCourses/SearchCourse/Course Detail/tabid/267/cid/146/ S-ESB/ESB/v1.0 33 © 2013 NUS. All Rights Reserved.
  • 34.  LinkedIn: http://www.linkedin.com/in/yuchenkuang  Twitter: https://twitter.com/yu_chenkuang  Find out more about Social Business (news, updates, tips & techniques, case studies, etc.) from: http://www.yuchenkuang.com S-ESB/ESB/v1.0 34 © 2013 NUS. All Rights Reserved.