ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months by Eugene Sim, Conversion Hub
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Eugene Sim, Conversion Hub Marketing
"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"
#isssem #isssocial
Similaire à ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months by Eugene Sim, Conversion Hub
Want more Customers? ... Give them a HUGOla Agbaimoni
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Capstone slidedeck for my capstone project part 2.pdf
ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months by Eugene Sim, Conversion Hub
2. Why Market on Facebook?
It is the No.1 Social Media website in
Singapore & the World
•Over 3 million Singaporeans on Facebook (82%
of online population)
80% of people try new products and services
based on their friend’s recommendations on
social media!
•Friends likely to have similar interests or are in
similar life stage (e.g. parents with primary school
kids)
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Source: Social Bakers, 2013
3. Why Market on Facebook?
Facebook is your marketing asset
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• Always ‘ON” marketing.
• Unlike advertising, a Facebook
Page gives your business a
recurring benefit that you own.
• The value of your Facebook Page
grows over time
4. Why Market on Facebook?
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Credits: www.tocofi.com
Facebook influences buying behaviour
•Facebook increase the likelihood of a purchase by 51%
•Facebook is your social proof. An indication of Trust.
5. Why Market on Facebook?
Social Proof
Social proof is the way that people can measure the value of a product or a service or a
business
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Credits: www.makeyourcaloriescount.com
6. Why Market on Facebook?
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or
Credits: www.makeyourcaloriescount.com Credits: eiling.blogspot.sg
Tian Tian Tong Fong Fatt
Which one will you perceive to serve up a better plate of Chicken rice?
You and your friends are looking for dinner at Maxwell, you come across these 2 chicken
rice shops below:
7. Why Market on Facebook?
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Garphil Enterprise
800 Likes
You are looking to buy a Samsung Note 3 and you come across the 2 FB pages below:
Which one are you more likely to trust?
or
Kasia Mobile
26,000 Likes
8. Why Market on Facebook?
Social Proof
Social proof is very powerful in getting new traffic, gaining instant credibility, and in some
cases, instant trust.
The more FB Likes, comments and shares your content has, the more social proof.
The more social proof, the better you market and sell.
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10. 4C Facebook Life Cycle
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1. Capture Fans
• Sweepstake Giveaways
• Online Quiz
2. Connect with Fans
• Photo Contest
• Video Contest
• Other Content Creation
3. Convert to leads
• Coupons
• Offers
11. 4C Facebook Life Cycle
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1. Capture Fans
• Great for acquiring fans
• Use this when < 5,000 fans
• Award relevant prize
($100 in value)
2. Connect with Fans
• Great for engagement
• Only use this when > 8,000
fans
• Prize value has to be
larger (e.g. iPad Air)
• Keep contest mechanics
simple
3. Convert to leads
• Exclusive to Facebook
• Offer real value
12. Growth Hack
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List of contest builders and Facebook tools that you can use to quickly deploy
your contests
Claim your free trial:
http://chm.conversion-hub.com/social-
media-marketing-agency/index.php
14. Growth Hacks: Re-evaluate Targeting
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# Re-evaluate your Facebook Ad Targeting
How do we currently target our audience on Facebook?
15. Growth Hacks: Re-evaluate Targeting
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# Re-evaluate your Facebook Ad Targeting
16. Growth Hacks: Re-evaluate Targeting
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# Target your Email List
Source: Technorati.com
22. Why do people share on Facebook?
People share things that make them look good and define them.
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23. What makes content go viral?
1. Emotional Effect – Emotionally charged content got shared most often
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High Emotional Charge
Low Emotional Charge
4,276 Likes
321 Comments
785 Shares
124 Likes
12 Comments
51 Shares
24. What makes content go viral?
2. Positivity Effect - Positive Content is more likely to go viral
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+ Emotion
- Emotion
4,485 Likes
163 Comments
476 Shares
14 Likes
0 Comments
0 Shares
25. What makes content go viral?
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Low Positivity High Positivity
High Emotional Charge
Low Emotional Charge
Most viral content=
High Emotions + High Positivity
26. What makes content go viral?
3. QUOTE and Get 10X – 100X Likes
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“Don't be satisfied with stories, how things
have gone with others. Unfold your own
myth.” ― Rumi,
14 Likes
2 Comments
3 Shares
No Text
2,225 Likes
285 Comments
253 Shares
27. What makes content go viral?
4. ASK fans to comment and like
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29. Eugene Sim
Conversion Hub Marketing
Email : eugenesim@conversion-hub.com
Tel : +65 6844 3935
Mobile : +65 9025 4725
Life’s about courage and going into the unknown.
Important to go in this order
Determine which C you are in
hunters
Evolution of Your Facebook Ads Targeting
With FBX, you have to use an approved third party instead of building the ads through Power Editor or the self-serve ad tool.
And when you create FBX, it is a specific type of ad. It’s essentially a domain ad that can run either in the News Feed or sidebar. Tight restrictions on what you can do, and advertising isn’t connected to your page.
With Website Custom Audiences, you can create such ads within Power Editor and the self-serve ad tool. So first of all, this is much more convenient as it allows you to keep track of all advertising efforts in one place.
But the biggest advantage for WCA, in my opinion, is that you can create any ad the way you normally would, using the WCA you created as your targeted audience.
Advertisers could ask Facebook to find the top 1% (optimize for similarity) or 5% (optimize for greater reach) of users in a specific country who were similar to their customers.
One final advantage is that we can plausibly assume that WCA will be cheaper than FBX. While FBX is plenty effective and affordable, the third parties need to take their cut. This is no longer necessary.
In 2012, Professor Kathleen Milkman of Wharton University published a study in the Journal of Marketing where she and her colleagues studied over 7,000 New York Times posts and looked to see which ones would go most
viral. They found that there was very strong correlation between content that was highly emotionally charged and the content that got shared the most. This is a concept known as the integral affect
John Unger with his 19-year-old dog Schoep that he holds as he sleeps in Lake Superior, Wisconsin, to help cope with the dog&apos;s arthritis.
After 18 years of loyal companionship, a Wisconsin man is trying to comfort a dear friend through his final days of life.
A photo of John Unger holding his shepherd mix in a lake as the dog sleeps has gone viral, the image portraying the incredible bond between man and dog.
A professional photographer, Hannah Stonehouse Hudson, took the photo near Bayfield’s Reiten Beach in Lake Superior. Unger, 49, had asked her to chronicle his peaceful moments in the lake with dog Schoep, who is suffering from arthritis, the Duluth News Tribune reported.
Read more: http://www.nydailynews.com/news/national/photo-john-unger-cradles-arthritic-sleeping-dog-lake-superior-ease-best-friend-pain-article-1.1133642#ixzz2uAKedaMd
In Professor Milkman’s same study, she found that positive photos and content are much more likely to go viral than negative content. This quality is called valence. Researchers
in this study found that content that was more positive or had the most positive valence, as well as the most highly charged, emotionally loaded content, was more likely to go viral.
Read more: http://www.nydailynews.com/news/national/photo-john-unger-cradles-arthritic-sleeping-dog-lake-superior-ease-best-friend-pain-article-1.1133642#ixzz2uAKedaMd
