Presented by Mr Joseph Sales, Digital Director, UM Singapore at ISS Seminar: Where is Social Media Going in 2014? on 27 Nov 2013.

1. Title Here
Subtitle here
27 November 2013 | NUS ISS | Where is Social Media Going in 2014?

4. respondents
countries
Australia
China
France
Germany
Italy
India
Japan
Mexico
Philippines
Russia
South Korea
Spain
United Kingdom
United States
Australia
Brazil
China
France
Germany
Greece
India
Italy
Japan
Malaysia
Mexico
Pakistan
Philippines
Russia
Singapore
South Korea
Spain
Taiwan
Thailand
United Kingdom
United States
Australia
Austria
Brazil
Canada
China
Czech Republic
Denmark
France
Germany
Greece
Hong Kong
Hungary
India
Italy
Japan
Mexico
Netherlands
Pakistan
Philippines
Poland
Romania
Russia
South Korea
Spain
Switzerland
Taiwan
Turkey
United Kingdom
United States
Austria
Belgium
Brazil
Canada
China
Colombia
Czech Republic
Denmark
Ecuador
Finland
France
Germany
Hong Kong
Hungary
India
Italy
Japan
Latvia
Lithuania
Malaysia
Mexico
Netherlands
Norway
Peru
Philippines
Poland
Portugal
Romania
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Turkey
United Kingdom
United States
Algeria
Argentina
Australia
Austria
Bahrain
Belgium
Bosnia & Herzegovina
Brazil
Bulgaria
Canada
Chile
Algeria
China
Argentina
Colombia
Australia
Cote d’Ivoire
Austria
Croatia
Bahrain
Czech Republic
Belgium
Denmark
Brazil
Dominican Republic
Algeria
Canada
Ecuador
Argentina
Chile
Egypt
Australia
China
Estonia
Austria
Colombia
Finland
Bahrain
Croatia
France
Belgium
Czech Republic
Germany
Brazil
Denmark
Greece
Canada
Ecuador
Hong Kong
Chile
Egypt
Hungary
China
Estonia
India
Colombia
Finland
Indonesia
Czech Republic
France
Ireland (ROI)
Denmark
Germany
Israel
Ecuador
Greece
Italy
Egypt
Hong Kong
Japan
Estonia
Hungary
Kenya
France
India
Kuwait
Germany
Ireland (ROI)
Latvia
Hong Kong
Italy
Lebanon
Hungary
Japan
Lithuania
India
Kuwait
Macedonia
Ireland (ROI)
Latvia
Malaysia
Italy
Lebanon
Mexico
Japan
Lithuania
Netherlands
Kuwait
Malaysia
Nigeria
Latvia
Mexico
Norway
Lebanon
Netherlands
Oman
Lithuania
Norway
Paraguay
Malaysia
Oman
Peru
Mexico
Philippines
Philippines
Netherlands
Poland
Poland
Norway
Portugal
Portugal
Oman
Puerto Rico
Puerto Rico
Philippines
Qatar
Qatar
Poland
Romania
Romania
Portugal
Russia
Russia
Qatar
Saudi Arabia
Saudi Arabia
Romania
Serbia
Serbia
Russia
Singapore
Singapore
Saudi Arabia
Slovakia
Slovakia
Serbia
South Africa
South Africa
Singapore
South Korea
South Korea
Slovakia
Spain
Spain
South Africa
Sweden
Sweden
South Korea
Switzerland
Switzerland
Spain
Taiwan
Taiwan
Sweden
Thailand
Thailand
Taiwan
Tunisia
Tunisia
Thailand
Turkey
Turkey
Tunisia
United Arab EmiratesUkraine
Turkey
Ukraine
United Arab Emirates
United Arab EmiratesUnited Kingdom
United Kingdom
Ukraine
United States
United States
United Kingdom
Vietnam
Vietnam

6. 7 years of asking WHY has shown us that
underpin all social behaviour

9. A look at
top
categories,
consumers look for from companies/brands,
and how consumers would
if companies interact with them.

10. Software
An opportunity to
learn something
new
Access to the latest news
about computer
software
Help and advice
Consumers would want to
spend more time with the
product, making them want
to find more information
about it. They feel that it will
give them detailed
understanding of the brand,
making them feel valued as
a customer in the process.

11. Technology
Access to the latest
news about
consumer
technology
Access to entertaining
content and experiences
An opportunity to
learn something
new
Consumers would feel that
they will have more
knowledge of what the
product is, hence they want to
find more information about
it. The product would be more
desirable for them, thus
encourages them to try it.

12. Consoles/ Games
Help to relax and
escape from
everyday life
Access to entertaining
content and experiences
Access to the latest
news about games
consoles or games
Consumers would feel that
they want to spend more time
with the product making them
desire for it. They will look for
more information about it
and willing to recommend the
product to their friends.

13. /Telecommunications
Access to entertaining
content and experiences
Access to the latest news about
mobile/telecommunications
An opportunity to
learn something new
Consumers would want to
spend more time with the
brand and in the process
would desire for it more. They
will find more details about it
and in the end get clearer
understanding of its products
and services.

14. and Drinks
Access to the latest news
about food and/or
drinks
Help to relax and escape
from everyday life
Access to
entertaining content
and experiences
Consumers would easily be
encouraged to try it and very
much willing to recommend it
to their friends. They would
feel valued as a customer
hence they will spend more
time with it as the product
now becomes very desirable
for them.

15. Access to the latest news
about sports
Help to relax and escape
from everyday life
Access to
entertaining content
and experiences
Consumers will find more
things about the brand and
will spend more time just to
get information about it. The
sports product will become
desirable for them and in the
end recommend it to their
friends once they find value
from it.

16. Help to relax and escape
from everyday life
Access to the latest news
about travel
Consumers will spend more
time with your product or
service, making it more
desirable for them to travel.
They will find more things
about it that will result to
remembering it.
Access to
entertaining content
and experiences

17. Help to relax and escape
from everyday life
Access to entertaining
content and experiences
Access to the latest
news about movies
Consumers would spend
more time with it, desiring to
watch the movie. Once they
get a good experience from
watching it, they will surely
recommend it to others.

18. Help to relax and escape
from everyday life
Access to the latest news
about music
Access to entertaining
content and
experiences
Consumers will find more
time with it making it seem
more desirable for them. They
will find out more about the
music, and be encouraged to
recommend it to others.

19. Care
Access to the latest news
about personal care
Help and advice
An opportunity to
learn something new
Consumers will get detailed
understanding about the
brand, making them want to
find out more information.
They will be encouraged to try
the product and feel that they
are a valued customer.

20. and Wellbeing
Access to the latest news
about health and wellbeing
Help and advice
An opportunity to
learn something new
Consumers will get detailed
understanding about the
brand, same feeling for the
personal care category. They
will want to find out more
information about it,
encouraging them to try the
product.

21. Goods
Access to the latest news
about luxury goods
An opportunity to learn
something new
An opportunity to
display my interest or
support
Consumers will desire the
product, making them want to
purchase it. They will get
more understanding about
the brand and will make sure
to find out more about it.

22. / Motorcycle
Access to the latest news
about cars/motorcycles
An opportunity to learn
something new
Help and advice
Consumers will want to find
out more about the product
and should they find the value
compelling, they will
recommend it to others. They
will get more details about the
product and will feel valued
as a customer should the
brand interacts with them.

23. Orgs / Causes
An opportunity to help
others
An opportunity to display
my interest or support
Help to create
something worth
sharing
Consumers will spend more
time with your cause and will
recommend it to others.

24. Finance
Consumers will feel valued as
a customer and will get more
detailed understanding about
it, wanting to find out more.
Help and advice
Access to the latest news
about personal finance
An opportunity to
learn something new

25. Care
Access to the latest news
about childcare
Help and advice
An opportunity to
learn something new
Consumers will get detailed
understanding about the
brand and will want to find
out more. They will feel
valued as a customer that
they will recommend the
product to their friends.

26. The insight we gather from Wave drives a very different
philosophy. By asking
first we can build strategies
that foster a
beneficial
between brands and consumers. The mutual word is
important because, if the communication doesn’t benefit
both, it just cannot succeed long term. With Wave we
start with a very
, what does the
consumer want from our brand and how will they feel
towards us if we deliver it. This means we can boil down
our thinking, concentrating only on the value exchange,
where
.

27. Joseph Sales
Digital Director, UM Singapore
Email: joseph.sales@umww.com
Mobile: 9780 1840