2. Milind KHAMKAR
Sr. Director Information Solutions
India & South Asia
Sanofi India Limited

3. The Problem Statement
1. You are transferred to a new location or on a public holiday you or your family
member needs an emergency healthcare. What will you do?
2. You are on vacation with family, travelling to some unknown location and you
need an emergency healthcare attention . What will you do?
3. You are looking for a second opinion for your ailment. What will you do?
To address one of the fundamental unmet healthcare need of the
society with the support of deep and diversely spread & well
established technology platform from trusted sources.
‘Find & Reach the HCP’

4. The SolutionWhatwillyoudo?
… Go to a neighbor
… Call a friend / colleague
… Contact family doctor
… Go to nearest pharmacy
… Google it
Call a
TOLL FREE
service
‘FIND &
REACH
the
HCP’
1-800-120-HCP

5. The Constraints
1. HCP database with basic contact information
2. HCP consent to ensure compliance with regulations and law of
the land
3. Geographical coverage of HCP database and TOLL FREE service
4. Up to date maintenance and management of records
5. Accessibility and inter-operator ability of the TOLL FREE number
6. Call volume management
7. Setting right expectations of all stakeholders

6. Implementation Steps
BUILD
• Robust Infra.
• HCP database
• HCP consent
• TOLL FREE #
• Back office
PUBLISH
• Awareness
• Engagement
• Value
proposition
SUSTAIN
• Accessibility
• Uninterrupted
Service
• Scalability

7. Technologies Used
1. Robust and High capacity Infrastructure – Connect,
Compute and Storage
2. Scalable Database to take care of Volume and
Velocity
3. Discovery, query management and search tool
4. Document management
5. TOLL FREE service

8. TELCO - Increase in
numbers of calls and
callers
HCP – Increase footfall
and streamlined
appointment process
Consumer – find and
reach the HCP with easy
appointment process
Robust and up to date
HCP database for
Healthcare ecosystem
Outcomes

9. Thank you