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The Digital Traveler
A Challenge to the e-Travel Industry


The air traveler’s requirements
SITA’s vision and approach
Flight booking & check-in




                !

2010 Passenger Self-Service Survey 2   No usage without the consent of SITA | © SITA 2010 All rights reserved.
Self-service check-in options used by region




     Population: respondents who used self-service to check in

2010 Passenger Self-Service Survey 3   No usage without the consent of SITA | © SITA 2010 All rights reserved.
Smartphone demographics

                             28% of this year’s respondents
                             were carrying a smartphone




2010 Passenger Self-Service Survey 4   No usage without the consent of SITA | © SITA 2010 All rights reserved.
Self-service check-in growth per channel
    Mobile




2010 Passenger Self-Service Survey 5   No usage without the consent of SITA | © SITA 2010 All rights reserved.
Flight-related use of smartphones




2010 Passenger Self-Service Survey 6   No usage without the consent of SITA | © SITA 2010 All rights reserved.
Interest for digital entertainment & shopping services




                                                                                                                 $



    Population: respondents who stated that dwell time needs improvement



2010 Passenger Self-Service Survey 7   No usage without the consent of SITA | © SITA 2010 All rights reserved.
The air traveler’s requirements
          Passengers want more                                                                Users are versatile in
               self-service                                                                   choosing self-service
                                                                                                   channels




              Growing ancillary                                                            Smartphone users want
             revenue opportunity                                                            to use their device to
                                                                                              manage their trip
2010 Passenger Self-Service Survey 8   No usage without the consent of SITA | © SITA 2010 All rights reserved.

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Itbetw sita padovan_1

  • 1. The Digital Traveler A Challenge to the e-Travel Industry The air traveler’s requirements SITA’s vision and approach
  • 2. Flight booking & check-in ! 2010 Passenger Self-Service Survey 2 No usage without the consent of SITA | © SITA 2010 All rights reserved.
  • 3. Self-service check-in options used by region Population: respondents who used self-service to check in 2010 Passenger Self-Service Survey 3 No usage without the consent of SITA | © SITA 2010 All rights reserved.
  • 4. Smartphone demographics 28% of this year’s respondents were carrying a smartphone 2010 Passenger Self-Service Survey 4 No usage without the consent of SITA | © SITA 2010 All rights reserved.
  • 5. Self-service check-in growth per channel Mobile 2010 Passenger Self-Service Survey 5 No usage without the consent of SITA | © SITA 2010 All rights reserved.
  • 6. Flight-related use of smartphones 2010 Passenger Self-Service Survey 6 No usage without the consent of SITA | © SITA 2010 All rights reserved.
  • 7. Interest for digital entertainment & shopping services $ Population: respondents who stated that dwell time needs improvement 2010 Passenger Self-Service Survey 7 No usage without the consent of SITA | © SITA 2010 All rights reserved.
  • 8. The air traveler’s requirements Passengers want more Users are versatile in self-service choosing self-service channels Growing ancillary Smartphone users want revenue opportunity to use their device to manage their trip 2010 Passenger Self-Service Survey 8 No usage without the consent of SITA | © SITA 2010 All rights reserved.