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ITB Berlin: Toozla - Location Based Services from Russia
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- 2. 2 Mobile & travel • Travel means to be mobile • Each modern traveler is equipped with photo camera and mobile phone Prepared for ITB Berlin
- 3. 3 Tourists get social and mobile • Social media and mobile technology will dramatically change the face of the tourism industry in future. Holiday tips from friends worldwide, interactive bookings and mobile travel guides at the destination will become the norm in years to come… – ITB World Travel Trends Report 2010/2011 • http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb- berlin/pdf/Publikationen/worldttr_2010_2011.pdf Prepared for ITB Berlin
- 4. 4 Europe – Mobile travel applications • Following the success of the iPhone, smartphones are revolutionising the travel industry thanks to geo-localisation services based on GPS technology • Smartphone penetration is expected to reach 92% in Europe by 2014 (…) – WTM Global Trends Report 2010 • http://www.wtmlondon.com/files/wtm2010_global_trends_report.pdf Prepared for ITB Berlin
- 5. 5 Smartphone platforms Platform WW Russia • Platform share varies share share by country Symbian 37.6 34.0 • Worldwide share in Android 22.7 5.6 2010 is shown on the right iOS 15.7 10.4 • 72% YoY growth Research In Motion 16.0 0.1 – http://www.gartner.com/it/page .jsp?id=1543014 – Smartmarketing* (RU) – Microsoft Windows 4.2 50.0 expert data Mobile Other OS 3.8 0.5 Prepared for ITB Berlin
- 6. 6 App stores Prepared for ITB Berlin
- 7. 7 Nokia • 175 million Nokia Symbian devices • 45 million active Nokia touch screen smartphone users • Java apps for approximately 500 million devices • http://www.forum.nokia.com/Distribute/Ovi_Store_statistics.xhtml Prepared for ITB Berlin
- 8. 8 Mobile internet usage • Mobile Internet user count grew up to 500M in 2010 • This count will reach 1B in 2011 – Approx 400M of them will be concentrated in Asia, 200M in North America and 200M in Europe. • Traffic 3 times increased during 2010 • In Russia only, user count will reach 26M • Share of regular mobile internet users by country (of country population) : – Sweden – 28% – UK – 24% – USA – 20% – China – 13% – Russia – 9% – Average World – 16% – According to research of Ericsson and J’son & Partners, 2011 Prepared for ITB Berlin
- 9. 9 Mobile networks in Russia • Major players: – Beeline, MegaFon, Mobile Telesystems (MTS), TELE2 Russsia • 140% penetration rate, 190% in Moscow • Roaming rates extremely high even within country • GPRS rates are relatively low – 7 Rub/Meg ~0.18 Eurocent Prepared for ITB Berlin
- 10. 10 Mobile internet consumption in Russia • 22 Million Russians (i.e. 18% of the total population) go to Internet from a mobile device (at least 1 time per month) • Reasons to use Internet: – 45% quick information search – 36% social networks – 29% music download/listening Prepared for ITB Berlin
- 11. 11 Mobile issues when travel abroad yes Do you use virtual Is there roaming no number? in your tariff? no yes no To change tariff? To use native SIM? yes yes no Purchase travel SIM? no Purchase local SIM? High Universal cost of data yes number Low cost Operator? of data No phone = Tariff? no problem Where to buy? Prepared for ITB Berlin Total relax
- 12. 12 Comfort travelling • Do not depend on other people • Do not worry about situations • To be guided/secured if necessary • To get notifications, alarms depending on schedule or wish • To have the option getting all the necessary info in the current environment • All information in native language Prepared for ITB Berlin
- 13. 13 What is Toozla • To help independent travelers Worldwide we started the development of a global system in 2008 • It is actually ecosystem with many various players involved Prepared for ITB Berlin
- 14. Toozla Worldwide interactive mobile audio guides
- 15. 15 Toozla revolutionises the travel paradigm • Toozla links highly-relevant information to specific sights – More in-depth than an ordinary paper guide • Toozla opens up a new infosphere to mobile phone users • Travellers feel like locals as they explore unfamiliar cities • Users can share their opinion of a location right then and there Prepared for ITB Berlin
- 16. 16 Market • Users: independent travellers • Segment is growing, especially given the current economic situation • Independent travellers worldwide: 277 million • The idea was obvious, so the process of acceptance of the tool should be a very natural one Prepared for ITB Berlin
- 17. 17 The Toozla ecosystem Content owner Destination • Ready-for-use technology gives content owners access to • No need for special mobile users equipment, offices or booths • Control of usage • Allows analysis of tourist behavior and preferences • Users receive a sense of the destination’s hospitality Traveller • Highly-relevant content where and when it is needed Local business • More convenient than a book or • Access to client when he or she mp3 is just a few steps away • Complete freedom of travel • Targeting by age, sex, location, • Local, up-to-the-minute time, language information • Payment per contact • Social networking Mobile operator • Increased Internet traffic • Loyalty Prepared for ITB Berlin
- 18. 18 Smartphone platforms Prepared for ITB Berlin
- 19. 19 Basic functions of an applet Prepared for ITB Berlin
- 20. 20 Streams available Prepared for ITB Berlin
- 21. 21 Streams available • Global streams: • Local streams: • Wikistream • Austria. Salzburg; Austria. Vienna Barceloneta • Weather forecast Belgium. Antwerpen; Belgium. Bruges Belgium. Ghent; Cambridge • Global chat Copenhagen. Denmark. Harbour Danmark. Copenhagen. Along the Metro Fremantle Explorer; Fremantle Tours GPS Citygames Ciutat Vella • Coming soon: Imagineear audio guides • Shopping InterContinental; Italy. Firenze Italy. Napoli; Italy. Pisa; Italy. Rome • News Italy. Siena; Italy. Torino; Italy. Venice Moscow. Kremlin; London • Drivers help Netherlands. Amsterdam Norway. Oslo. Karl Johans Gate • Blind help Oslo. Norway; Spain. Menorka Moscow. Tsaritsyno • Disaster channel USA. Boston Downtown • Wikimapia USA.Chicago; USA. LA Moscow. Бульварное Кольцо • … Вокруг Кремля с Вокруг Света Прага; Санкт-Петербург; Храмы Петербурга Центр Санкт-Петербурга Prepared for ITB Berlin
- 22. 22 my.toozla.com • What did you say? • Listen/ Change your words. • What’s your subscription? • Change profile. • Where you’ve been? • Share with friends via Facebook and Twitter Prepared for ITB Berlin
- 23. 23 PartnerTool.toozla.com Prepared for ITB Berlin
- 24. 24 ad.toozla.com • Portal for advertisers • Very local access – when your customer is on the same street • Easy create and schedule – Web access – Mobile access – SMS access Prepared for ITB Berlin
- 25. 25 Contacts • www.toozla.com • info@toozla.com Prepared for ITB Berlin