Think beyond Apps: Think Web App

1. “Think beyond Apps – think Web App”
Björn Krämer
Head of New Business Mobile Marketing, YOC Group

2. Smartphone penetration:
10% worldwide
28% in Europe
Mobile vs. stationary:
2011: 1.100 millions
2013: Inflection point
The mobile Internet has become standard
in recent years - worldwide

3. > 500.000 Apps
(overall since launch App Store 2008/07/11)

Applications conquered the market over time
and convinced by their usability

4. The downside: Apps must be developed for
each operating system individually,…

5. …for maximising the media
penetration of the mobile internet
m

6. This is time-consuming and
expensive!

7. What would be the optimal solution?

8. One App for all App stores?

9. The solution.
- A product which combines the advantages of native
applications with those of the mobile web -
iPhone Smartphone Web-enabled Tablet PC
device
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10. App-specific functions
A native user experience due to more functions
 Scroll- /slide effects
 Individual menu designs
 Embedded multimedia
contents
 Access to the geo localization
function for location-based
services
.
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11. App stores as marketing tool
Launcher apps tab the marketing potentials of the app stores
 App stores as multipliers
 Deployment in the respective app store
 Native-programmed structure
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12. “You Don’t Need an App for the Web”
Jim Balsillie, CEO RIM

14. Contact
Björn Krämer
Head of New Business Mobile Marketing
Telefon: +49 (0) 30 726 162 -218
E-Mail: björn.krämer@yoc.com
14.03.2011