Iu Brochure 2008 2010

INTERNATIONAL UNIVERSITY IN GENEVA
ICC, Rte de Pré-Bois 20, 1215 GENEVA 15, Switzerland
Tel.: +41(0)22 710 7110/12, Fax:+41(0)22 710 71 11,
Email: info@iun.ch Website: www.iun.ch
INTERNATIONAL UNIVERSITY
IN GENEVA
2008 - 2010
IU BROCHURE 08-10 couv 14.2.2008 15:35 Page 1

International University in Geneva is an independent,
non-profit institution of higher education
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Mission Statement 3
Message from the Chancellor 4
Message from the President 5
Advisory Council 6
Administration 7
International Network / Study Abroad 8
Accreditation / Membership 9
Geneva, a Global City 10
Our Philosophy of Learning 11
Student Activities and Services 12
Career Management / Assistantships 14
Distinguished Guest Speakers 15
Academic Chart 16
Message from the Dean 17
Introduction to IUG Programs 18
Undergraduate Programs 19
Proficiency Skills 23
Graduate Programs 26
Admission Policy and Procedures 29
Academic Policies and Procedures 31
Academic Regulations / Non Academic Policies 32
Grading System 33
Graduation Requirements 34
Tuition Fees 35
Undergraduate and Graduate Course Description 37
Graduate Concentration Courses 48
Research and Publications 50
Faculty 51
ContentsContents
International University in Geneva2

Mission
International University in Geneva is an indepen-
dent institution which strives to provide the highest
quality education for student success in business and
related careers. We are dedicated to :
Developing business leaders capable of making deci-
sions in a global environment, and who are committed
to serving society, companies and organizations.
Providing an education in Business Administration,
International Relations, and Media and Communication
with a global outlook.
Fostering a balanced program of academic excellen-
ce and practical business orientation through effective
teaching and learning processes, personalized student
services, and a faculty that is devoted to achieving
excellence in teaching.
Providing a unique and dynamic learning environ-
ment that develops analytical skills that serves the
needs of the professional world.
Promoting an open multicultural learning context
where the value of diversity is experienced among its
international student body and faculty.
Being responsive to the changing needs in manage-
ment development through an outcome-based curricu-
lum and in close cooperation with the international
business community.
MissionStatement
International University in Geneva 3

The international business world has become a rapidly evolving environment. New challenges that busi-
ness leaders are facing include standards of corporate social responsibility, sustainable development, resour-
ce and energy efficiency and emerging markets. The business leader of tomorrow has to work within a
context that extends far beyond the classic economic disciplines to consider such aspects as relationships
with civil society and the media.
Studying in a multicultural atmosphere brings several advantages to an education that takes these new
dimensions into account. In this regard, Geneva as a city can hardly be matched. Geneva is the European
seat of the United Nations and government representations from all over the world. Geneva and its sur-
roundings also host the headquarters of a variety of large multinational corporations, non-governmental
organizations, the World Economic Forum and the World Business Council for Sustainable Development.
Lively interaction between these organizations and the business world create a cutting-edge innovation and
learning.
The faculty and the student body of the University represent a diversity of nationalities and cultures pro-
viding a lifetime enriching experience. The curricula are likewise based on a variety of business models, case
studies and theories in a context of interactive and experiential learning.
Thus the University’s mission responds to the leadership needs and managerial skills of the future. I am
looking forward to welcoming you to our University.
Dr. Claude Martin
Chancellor
Message from the Chancellor
Dr. Claude Martin
Chancellor

Dear Student,
International University in Geneva is a dynamic institution of higher education which has achie-
ved several milestones over the years: the University has full accreditation, a network of student exchan-
ge programs throughout the world and has established strong links to multinationals as well as with inter-
national organizations and related agencies in Geneva.
In addition to its core programs in Business Administration and Media, the University has recent-
ly introduced a new major in Luxury Goods Management and a new Master in International Business.
The international focus of the University’s programs will provide you with critical skills which are neces-
sary in order to evolve successfully in a global environment.
The International University in Geneva has recently acquired additional facilities and state-of-the-
art wireless classrooms to cater for the growing number of students. The University has expanded the
career counseling services to meet the future needs of management. We believe that throughout their aca-
demic year students should be in close contact with the professional world and as a result they can par-
ticipate in career seminars and company presentations.
We are pleased to inform you that our Bachelor programs will now be held over three years in
order to be compatible both with the new European Credit Transfer System put in place in Europe by the
Treaty of Bologna and with the American Higher Education System.
We encourage you to participate in the various extra-curriculum activities at the University ran-
ging from cultural tours to sports. The University community constitutes a framework in which you can
build a long lasting network of friends from different cultures.
We are proud of our alumni who hold management positions across the world. The University’s
development has been enhanced due to the strong links it has maintained with its graduates.
We invite you to come and experience a true international education.
Eric Willumsen
President
Message from the President
Mr. Eric Willumsen
President

Advisory Council
Mr. John Burke
Senior Vice-president
and Head of Human Resources
Kudelski
Switzerland
Dr. Michael R. Czinkota, Ph. D.
Professor
Graduate School of Business
Administration
Georgetown University
United States of America
Professor Tunç Erem, Ph. D.
Former President
Marmara University
Turkey
Dr. Subhash C. Jain, Ph. D.
Professor
University of Connecticut
Dr. James McFarland
Former Dean
A.B. Freeman School of Business
Tulane University
Dr. Ernest J. Scalberg
Dean – Fisher Graduate School
of International Business
Monterey Institute of
International Studies
California
Dr. Herbert Schmitz
Former President
Procter and Gamble CEEMEA Region
Switzerland

President Emeritus
Dr. David Williamson
The first President of the International University in Geneva.
Dr. Williamson has held several executive positions
including President of Dupont de Nemours Europe,
President of the Academy of the Environment and
Member of the executive board of I.M.D.
Administration
Dr. Claude Cellich
Vice-President
External Relations
Mr. Jacques Finet
Vice-President
Administration
Dr. Winfried Boeing
Academic Dean
Mrs. Patrice Nuq
Dean for Student Affairs

International Network / Study Abroad
International University in Geneva has developed educational affiliations with the following universities:
EUROPE
ESIC, Madrid - Spain
Founded in 1965, ESIC is one of the leading private
business school in Spain. ESIC has 6 campuses in
Spain including Madrid, Valencia, and Sevilla.
Helsinki Metropolia University of Applied Sciences,
Helsinki - Finland
The University offers both Bachelor and Master level
degree programmes in the fields of technology, busi-
ness administration and art and design. Four of 18
degree programmes are taught in English.
Institut Supérieur du Commerce ISC Paris - France
Founded in 1963, the Institut Supérieur du Commerce
ISC Paris is one of the top 10 business school in
France. It offers undergraduate and graduate degree
programs in management.
Yeditepe University, Istanbul - Turkey
Yeditepe University is situated in Istanbul and offers
undergraduate and graduate programs in English. The
University has an enrollment of over 14,000 students.
LATIN AMERICA
Anahuac University, Mexico City - Mexico
Anahuac University is situated at the outskirts of
Mexico City in a modern campus. The University is a
nationally recognized institution offering degrees in
Business, Engineering, Law and Medicine.
Universidad de San Ignacio de Loyola, Lima - Peru
San Ignacio de Loyola is recognised in South America
for its academic standards and state-of-the-art technol-
ogy and infrastructure.
Universidad Externado de Colombia, Bogota - Colombia
The University is a forward looking institution known
as the "University of the Third Millenium". Founded in
1886, the University offers programs in Business
Administration, Economics, Finance, International
Relations, Law and Journalism.
NORTH AMERICA
Champlain College, Vermont - USA
Founded in 1878, Champlain is a private University
offering Bachelor and Master programs in Business
Administration and Liberal Arts. Champlain campus is
located in Burlington by lake Champlain.
Indiana University of Pennsylvania IUP, Pennsylvania
- USA
IUP is the largest state university in Pennsylvania and
is located outside Pittsburgh. The university is AACSB
accredited and has an enrollment of more than 12,000
students.
Monterey Institute of International Studies, California
- USA
The Institute is located on the Californian Coast south
of San Fransisco. The Monterey Institute is known for
providing a world-class education in International
Business.
Tulane University, New Orleans - USA
The A.B. Freeman School of Business at Tulane
University is one of the country's leading private
research institutions. Founded in 1834 in New Orleans
the University is home to 11 Schools and Colleges.
University of Connecticut, Connecticut - USA
The University was founded in 1881 and counts over
23,000 students scattered over 8 campuses in the State
of Connecticut. The University has consistently been
ranked as a top state university in the USA.
ASIA
Indian Institute of Foreign Trade (IIFT), New Delhi –
India
IIFT located in New Delhi was set up in 1963 by the
Ministry of Commerce and Industry, Government of
India. In 2005, IIFT was awarded the status of
University. Over the years IIFT is being constantly
ranked as one of the top ten business schools in India.

Accreditation
Membership
The University is a member of the following educational organizations:
European Foundation for Management Development (EFMD) - www.efmd.org
The Association to Advance Collegiate Schools of Business (AACSB International) - www.aacsb.edu
National Association of Foreign Student Advisers (NAFSA) - USA - www.nafsa.org
National Association for College Admission Counseling (NACAC) - USA - www.nacac.com
American Association of Collegiate Registrars and Admissions Officers (AACRAO) - USA - www.aacrao.org
European Council of International Schools (ECIS) - www.ecis.org
Association Genevoise des Ecoles Privées (AGEP) - Geneva, Switzerland - www.agep.ch
Fédération Suisse des Ecoles Privées (FSEP) - Switzerland - www.swiss-schools.ch
The International University in Geneva is accredited
by the IACBE
The International University in Geneva has received spe-
cialized accreditation for its bachelor's and master's
degrees in business through the International Assembly for
Collegiate Business Education (IACBE),Olathe, Kansas.
Overland Park
Kansas 66225
Tel. : 001.(913).631.3009
Fax : 001.(913).631.9154

S W I T Z E R L A N D
Geneva belongs to a select group of truly “interna-
tional” cities of the world, making it an ideal place to
study international management.
The city is host to the United Nations and special-
ized agencies such as the World Trade Organization, and
is often referred to as the capital of peace and diplomacy.
Many multinationals are located in the region, due
to the excellent logistical network and the central loca-
tion of Geneva at the heart of Europe, only one hour by
air from London, Paris, Brussels
and Milan. Geneva is well known
as one of the world’s major inter-
national financial centers, espe-
cially for the management of pri-
vate capital assets.
Geneva is a window on the
world of technology and is home
to the major world leaders
such as Hewlett-Packard,
Richemont, Procter & Gamble,
Caterpillar, Oracle, Givaudan and
Du Pont de Nemours. The
International Telecommunication
Union and Reuters’ European
communication center have cho-
sen Geneva as their headquar-
ters. The CERN, located outside
Geneva, is where the World
Wide Web was invented.
The quality and variety of
Geneva’s cultural life, with its
numerous theaters, museums and
international conferences, makes it the right place to
obtain a global education. The city is a showcase for the
most celebrated names in fashion, jewelry and watch-
making, and is home to Rolex and Patek Philippe,
among others.
Ideally situated on the shores of Lake Leman at the
foot of the Alps, Geneva offers excellent outdoor sporting
activities.
Finally, the city’s cosmopolitan character, with nearly
150 nationalities from all around
the world, makes everyone feel
at home.
GenevaGenevaaglobalcity.
“I was looking for something
non-traditional, and IUG certainly
delivered. I appreciated the flexibi-
lity of the course schedule which
allows professionals to pursue an
MBA while working.”
Jean-Claude Oswald, MBA
French, BNP Paribas Bank
(Switzerland), Senior Private Banker

Education at International University in Geneva
(IUG) is a combination of the American and European
academic curricula, resulting in a unique approach
based on quality in learning.
The multicultural student body, faculty and dyna-
mic environment of the University contribute to the
creation of a framework in which the students acquire
a global education.
The programs have been designed to create a
sound balance between theoretical foundations and
practical applications, through the use of real business
issues and visits to major multinational companies in
the region.
Classes are small in order to allow group discus-
sion and provide more individualized attention.
International University in Geneva is committed to
helping students reach their full potential. The pro-
fessors have relevant
experience in industry
and business at senior
levels combined with a
strong academic back-
ground.
The methods of ins-
truction at International University in Geneva are inno-
vative and underline the importance of gaining an inter-
national perspective on management and communica-
tion issues.
The use of experiential learning methods such as
case analysis and business simulations ensures the
development of analytical skills, which are critical in
today’s competitive and rapidly changing world.
International University in Geneva emphasizes the
importance of interpersonal skills, leadership, commu-
nication and the ability to work in multicultural teams,
by encouraging active class participation and making
regular presentations on strategic management issues.
In that spirit, the students are expected to work in
groups, in order to simulate a situation in which they
develop a proactive attitude and master effective com-
munication. IUG academic philosophy stresses the
development of an entrepreneurial orientation relevant
to both small and medium-sized companies, as well as
large multinational corporations.
As part of the academic program at the undergra-
duate level, students are required to take French,
Spanish or Italian.
Our Philosophy of Learning
ENCOURAGES THE
STUDENTS TO PREPARE FOR
A LIFETIME OF LEARNING
AND LEADERSHIP.
“Studying at International University in
Geneva opened many horizons thanks to
the high quality of the program.”
David Ghrenassia, BBA
French, Union Bancaire Privée Bank

Study tour to Dubai
Study Tours
To provide students with an international expe-
rience, the University organizes with local universities
educational tours to major trading centres in the world.
For example, students have attended seminars and met
business executives in Dubai, Hong Kong , Mexico and
the USA.
Studentactivities and Services
Company Visits
Students majoring in business, international rela-
tions and media and communication are required to
visit companies and organizations in their respective
field of studies. These visits include multinationals
such as Nestle, Patek Philippe, HP, and Proctor and
Gamble as well as non government organizations inclu-
ding the Olympic Committee, United Nations, the
International Red Cross and the World Trade
Organization (WTO).
Study tour to Rome
Trip to Paris

Library
Students are encouraged to make use of the
resources offered such as the on-line data base with
access to over 1,900 journals many of which are full-
text and graphics. There is a manual available from the
Librarian.
Computer Center
Computers equipped with Internet are available
in the Computer/Learning Center. Students are requi-
red to perform their course work on computers.
Housing
The University administration provides assistance
for students looking for housing or private apartments.
A range of student lodging is available in Geneva, from
small and exclusive apartments to large residence halls,
featuring their own facilities such as restaurants and
study rooms. The city has an excellent public transpor-
tation system.
Visas
International University in Geneva assists students
with visa formalities and in obtaining student permits in
Switzerland.
Student Council
IUG has a strong student council active in the areas
of curriculum, social activities, community service and
advocacy. Weekly meetings are held to resolve student
issues and to recommend and make changes to the cur-
rent student environment. Some of the current activities
are: 2008 Yearbook, community service events with the
United Nations and UNICEF, cultural trips such as an
upcoming trip to New York.
Sports and Social Events
International University in Geneva encourages
sports activities and has arranged for special student
rates at nearby sports clubs, offering tennis and swim-
ming among others. Social events, such as dinners and
ski weekends, are held with the support of the Student
Council.
Ski weekend in Crans Montana
Community service at the United Nations Women’s
Guild event

Career Management
1. Career Counseling
The students have access to a career counselor that
assists them in their job search and career decisions.
2. Career Skills
Development Seminars
These seminars present the various steps of a
comprehensive approach to employment
opportunities:
- Job search techniques
- Writing of the Curriculum Vitae
- Interview simulations
- Networking
3. On-Site Presentations
The University invites representatives of compa-
nies from various industrial and commercial fields to
introduce their organizations to the students. These
presentations provide an opportunity to learn more
about the firm’s selection criteria, job opening and
career perspectives.
“The individual treatment
wasn’t a sales gimmick;
it has been a characteristic
of my studies in Geneva
all along.”
James Asquisth, MBA
British, Caterpillar Europe
Each year, International University in Geneva spon-
sors a limited number of assistantships. The selection cri-
teria for the attribution of the assistantships include acade-
mic achievement and the financial need of the applicant. A
student can apply for an assistantship by writing a letter,
which should be included with the application form.
Students receiving the assistantships are required to devo-
te a certain number of hours per week to the University
performing administrative duties.
Assistantships
Phi Beta Delta Honor Society
Phi Beta Delta is the first honor society dedicated
to recognizing scholarly achievement in international
education. It has 133 chapters with more than 14,000
members. International University in Geneva has been
honored by being designated the Epsilon Gamma
Chapter of the Honor Society.
“I have entered the professional
world thanks to the dedicated
faculty and the university’s
multicultural environment”
aLei Yao, BBAa
Chinese, Swiss FX Brokerage House

Distinguished Guest Speakers
Each year the University invites distinguished guest speakers to address the students at
graduation ceremonies and special events.
HE Adolf Ogi
Former President of Switzerland
HM Queen Noor of Jordan The late Sir Peter Ustinov
UNICEF Ambassador and
Academy Award-winning
English actor
Mr. Joseph Blater
President of the Fédération
Internationale de Football
Association (FIFA)
The Honorable
Mrs. Mary Robinson
Former President of Ireland
and United Nations High
Commissioner for Human Rights
Dr. Bertrand Piccard
Scientist-Adventurer
Dr. Stéphane Garelli
Professor at IMD and
at the University of Lausanne
Mr. André Hoffmann
Vice Chairman
of the Board Roche
Dr. Daniel Borel
Cofounder and Chairman
of the Board of Logitech

ACADEMIC CHART

Message from the Dean
Dear student,
I am pleased to greet you from one of the most international cities in the world. The International University in
Geneva is a choice for students who want to develop their international exposure and global leadership skills and pre-
pare for a rewarding career in a global setting.
International University in Geneva and its Faculty are gearing up for new academic excellence which promises
to be full of opportunities, challenges and new successes. Our academic programs include a wider choice of subjects
within a clear strategy of an open minded, yet business driven, information and knowledge education. The University
has started examining all curricula, aiming at restructuring the academic offerings into uniquely professional concen-
trations.
In addition to our existing concentrations in Finance and Accounting - already recognized in the marketplace -
IUG is offering new concentrations in International Business Relations and in Media and Communication. It will allow
students to make choices in accordance with their strengths in Business and Management, while balancing qualitative
and quantitative skill development according to their aspirations. This is an innovative step, for which we are mobi-
lizing all the academic and organizational resources of the University. We are setting our eyes on a leading position
and role in international education in Switzerland and beyond.
Choice in our programs is further enhanced by a scholarly cutting-edge academic program, attracting renowned
academics and outstanding professionals. Leading experts and academics are invited to participate and foster the
teaching and learning environment. We are proud of our internationally renowned faculty and the culturally diversi-
ty it represents. This orientation offers our students the environment needed for learning lifelong skills. The top
international business schools compete with us on the most multicultural faculty and a superior student-to-
professor ratio. It is our aim to build upon this leading international position we take.
At IUG we are educating our students to achieve a global and balanced view in Business and Ethics, and we col-
laborate in preparing you to help find the solutions for the challenges ahead. We are building our world’s future
together with you.
Dr. Winfried Boeing
Academic Dean

Introduction to IUG Programs
The Bachelor’s degree program in business administration prepares students for entry-level into
professional and managerial positions in a global business environment. Students gain knowledge and
skills in the full range of business disciplines while developing their communication, problem-solving,
and interpersonal skills. Concentrations are offered in Marketing and International Business,
International Relations, Media and Communication, Finance and Accounting and Luxury Goods
Management
The field of international relations is diverse, and is constantly evolving. The program addresses issues
such as globalization and the role of civil society in global governance. The program seeks to make the best
use of the unique opportunities offered by IUG’s location in Geneva, one of the global cities of the internatio-
nal system. IUG draws on the wealth of international resources for speakers, adjunct faculty, networking with
international organizations and internship opportunities.
The Bachelor of Arts in Media and Communication provides students with the theoretical foun-
dation and practical knowledge for employment in the communications/media field or for graduate stu-
dies. The program is designed to meet the needs and interests of students engaged in or aspiring to
careers in media and communication.
IUG’s Master of Business Administration program challenges individuals to develop the knowled-
ge, skills and leadership ability to advance personal and professional goals. MBA students learn effective
business practices based on theories and practical experiences, and acquire management concepts that
they can use immediately.
The MIB is positioned as a pre-professional degree which prepares students for international busi-
ness careers. The degree is geared to recent Undergraduates and working professionals with less than two
years of experience. This new program has been designed to equip students with the knowledge and
practical skills in order to manage successfully in an international environment
The program is designed for graduate students who wish to study contemporary approaches to
media and communication. It specifically addresses the emerging interrelationship and convergence of
media, communication and culture.
Concentrations are offered in Marketing, Finance, Luxury Management, Wealth Management and
Investment Management. A minimum of five students must be enrolled in a concentration for it to be held.
Concentrations at the Master’s Level
Master of Arts in Media and Communication (MA)
Master in International Business (MIB)
Master of Business Administration (MBA)
Bachelor of Arts in International Relations (BA)
Bachelor of Business Administration (BBA)
Bachelor of Arts in Media and Communication (BA)

Undergraduate Programs
Bachelor of Business Administration (BBA) - Required Courses
Year 1:
1 Trimester
Fall
BBA 115 Principles of Marketing
BBA 116 English Composition
BBA 122 College Algebra
BBA 202 Application of Information Processing
FRNL 1 Foreign Language 1
2 Trimester
Winter
BBA 105 Fundamentals of Accounting
BBA 125 Micro-Economics
BBA 207 World Literature
BBA 243 Statistics
3 Trimester
Spring
BBA 100 Principles of Management
BBA 201 Essentials of Finance
BBA 223 Social Psychology
BBA 240 Calculus
BBA 242 Business Writing
Year 2:
4 Trimester
Fall
BBA 220 Communication and Presentation Techniques
BBA 235 Macro-Economics
BBA 340 Organizational Behavior
BBA 341 Quantitative Decision Making (BBA 243)
ELECTIVE 1
5 Trimester
Winter
BBA 205 International Commercial Law
BBA 232 Financial Reporting (BBA 201)
BBA 305 Human Resource Management
BBA 324 Contemporary Ethical Issues
BBA 430 Research Methods
6 Trimester
Spring
BBA 323 Cultural Diversity
BBA 342 Negotiation and Dispute Resolution
BBA 350 Managerial Accounting (BBA 105)
BBA 401 Management Information Systems (BBA 202)
ELECTIVE 2
Year 3:
7 Trimester
Fall
BBA 300 International Economics (BBA 125, BBA 235)
BBA 310 Marketing Strategies (BBA 115)
BBA 315 Financial Management (BBA 201)
CONCENTRATION COURSE No. 1
8 Trimester
Winter
BBA 406 Business Law
BBA 408 International Trade & Policy
BBA 490 Corporate Governance
9 Trimester
Spring
BBA 402 International Business
BBA 415 Entrepreneurship
BBA 421 Sustainable Development
BBA 498 Business Policy (Capstone Course)
COMPREHENSIVE EXAMINATION
Total Credits: 129

CONCENTRATION ONE
Marketing and International Business
BBA 245 Consumer Behavior
BBA 225 Advertising
BBA 433 Services Marketing
BBA 458 E-Commerce
BBA 480 Leadership Skills
CONCENTRATION TWO
International Relations
BA 200 Global Environmental Issues
BA 203 Peace and Conflict Resolution
BBA 319 International Decision Making
BBA 331 The Culture and Politics of International Security
BBA 409 Issues in International Relations
CONCENTRATION THREE
Media and Communication
BA 209 Global Communication Strategies
BA 303 Multimedia Applications
BBA 308 Introduction to Journalism
BA 310 Communication and Image Management
BA 352 Corporate Communications
CONCENTRATION FOUR
Finance and Accounting
BBA 345 International Money and Banking
BBA 400 International Finance
BBA 431 International Investment Management
BBA 478 Risk Management
BBA 479 Auditing
CONCENTRATION FIVE
Luxury Goods Management
BSC 401 Luxury Goods and Services – Market and Trends
BSC 402 Marketing of Luxury Goods
BSC 403 Legal Aspects of Luxury Goods
BSC 404 Managing Brands Internationally
BSC 405 Global Strategies in selected Industries
The BBA program has two elective courses to be taken from a concentration in Year two (MINOR), and three more
elective courses to finish with a MAJOR.
Bachelor of Business Administration (BBA) - Concentrations

Bachelor of Arts in International Relations (BA) – Required Courses
Year 1:
1 Trimester
Fall
2 Trimester
Winter
BBA 114 Introduction to International Relations
BBA 243 Statistics
3 Trimester
Spring
BBA 132 International Political Issues I
BA 214 New Media
Year 2:
4 Trimester
Fall
BA 200 Global Environment Issues
BBA 241 International Political Issues II
5 Trimester
Winter
BA 215 Issues and Crisis Management
6 Trimester
Spring
BA 203 Peace and Conflict Resolution
BBA 317 International Organizations
Year 3:
7 Trimester
Fall
BBA 318 NGOs : Evolution, Activities and Impact
BBA 331 The Culture and Politics of International Security
BBA 403 Regionalism
8 Trimester
Winter
BBA 319 International Decision Making
9 Trimester
Spring
BBA 316 Evolution and Trends in the Nation State
BA 498 International Relations Seminar (Capstone Course)
Total Credits: 129

Bachelor of Arts in Media and Communication (BA) - Required Courses
Year 1:
1 Trimester
Fall
2 Trimester
Winter
BA 202 Introduction to Mass Communication
BBA 243 Statistics
3 Trimester
Spring
BBA 201 Essentials of Finance
BA 214 New Media
Year 2:
4 Trimester
Fall
BA 208 Public Relations
BA 209 Global Communication Strategies
5 Trimester
Winter
BA 215 Issues and Crisis Management
6 Trimester
Spring
BA 303 Multimedia Applications
BBA 317 International Organizations
Year 3:
7 Trimester
Fall
BBA 308 Introduction to Journalism
BBA 310 Marketing Strategies
BBA 318 NGOs : Evolution, Activities and Impact
8 Trimester
Winter
BA 310 Communication and Image Management
9 Trimester
Spring
BA 352 Corporate Communication
BA 499 Media Seminar (Capstone Course)
Total Credits: 129

The Proficiency Skills courses in English as a Second Language (ESL), Writing, Study Skills, Critical
Thinking, and Math have been developed to assist students in enhancing their skills essential to under-
graduate academic progress.
In order to determine whether a student has a need for these courses, proficiency examinations in
English, Math, and Reasoning are given during the Orientation day Seminar. As a result of the examina-
tions, students may be assigned to appropriate courses during their first trimester at the University. An
ESL course is required for all students whose placement examination in English receives a non-passing
score and whose major problems with English stem from a foreign language background.
PS 103 Fundamentals of Math and Math Lab
Fundamentals of Math is a course designed to assist students with low proficiency test scores to
be adequately prepared for college level math courses at IUG.
PS 104 English
Intensive classes are available at the intermediate and advanced levels. These classes assure indi-
vidualized instruction and help students make rapid progress and integrate into mainstream studies in
due time.
Proficiency Skills
Graduating Class 2007

International University in Geneva offers an intensive English language program for students preparing to
enter its bachelors programs who wish to improve their English. The program focuses on conversation, grammar,
pronunciation, vocabulary, listening, reading, writing, and the TOEFL examination. The aim is to prepare students
for the level necessary for university course work.
Intensive classes are available at the intermediate and advanced levels. These classes assure individualized
instruction and help students make rapid progress and integrate into mainstream studies in due time.
All courses are taught by professionals with extensive experience in ESL instruction.
IUG is a TOEFL test center in Switzerland
The University offers students from other universities the opportunity to earn college credits while studying
abroad during the Fall, Winter and Spring sessions.
“Studying at IUG contributed
further to my professional
development, as I studied
in an international and
pratical environment.”
Andres Carretero, BBA
Mexico, Exchange Student
ENGLISH AS A SECOND LANGUAGE (ESL) Program
Study Abroad Exchange Opportunities

Students wishing to obtain a second degree can do so by taking additional courses in another field.
A total of eight to twelve courses will be needed to graduate with a second bachelor degree and up to six
at the graduate level. Further information can be obtained from the Dean for Student Affairs.
DUAL DEGREE
At IUG I studied for a
dual degree in Business
and Communication. As a result
I was more competitive
in seeking a first employment
Claudine Peritaz BBA/BA.
Swiss, Hewlett Packard Europe
“Studying at the International
University in Geneva opened
many horizons for me, both
professionally and socially,
and I am thankful for that.”
Dina Sabry, MBA/MA
Egyptian, Human Resources Manager,
Novartis
+ =
+ =
+ =
+ = MBA/MA6 COURSES MAMBA
MA/MBA6 COURSES MBAMA
BBA/BA12 COURSES BABBA
BA/BBA12 COURSES BBABA

Swiss-Egyptian, Relationship Manager,
Credit Suisse Private Banking
Graduate Programs
Master of Business Administration - MBA
Quarter List of Courses
Introduction to Finance (Foundation)
Marketing Management
Quantitative Methods in Business (Foundation)
Executive Communication
1
Cross-cultural Negotiations
Operation and Project Management
Managing People Internationally
Accounting Fundamentals (Foundation)
2
Managerial Economics
Global Entrepreneurship and Venture Initiation
Business Law3
Business Policy (Capstone Course)
Master’s Thesis4
Master’s Thesis
5
FULL-TIMEPROGRAM
Concentration subjects for the Master of Business Administration:
Luxury Management
Wealth Management
Investment Management
« Thanks to the MBA
program, within 5 years,
from a junior corporate level,
I gained the confidence to propell
myself to a fully-fledged managing
position ».
Eva Zaki

Graduate Programs
Master of Arts in Media and Communication - MA
“The courses are interactive and
allow students to “learn by doing”
by combining theory with practical cases.”
Bruna Johnson-Descalzi,
MA in Media and Communication,
Ecuadorian,
Business Communication Division, Nestlé
“I appreciated the caliber, diligence and
enthusiasm of the professors at IUG,
I truly felt I was learning and benefiting
from their real life experience.”
Sylvie Castonguay,,
MA in Media and Communication,
Canadian, Writer/Editor
Office of Global Communication and Diplomacy,
World Intellectual Property Organization (WIPO)
Quarter List of Course
Introduction to Finance (Foundation)
Communication and Media Theory (Foundation)
1
Operation and Project Management
The Press: Ideology and Bias
Multimedia, Internet, Blogs and Feeds
2
International Marketing
Intercultural Communication
Advanced Media Seminar3
Media Project (Capstone Course)
Master’s Thesis4
Master’s Thesis
5
FULL-TIMEPROGRAM
Concentration subjects for the Master of Arts in Media and Communication:
Marketing
Luxury Management

Graduate Programs
Master in International Business-MIB
Quarter List of Courses
Introduction to Finance (Foundation Course)
Managing Information and Technology
Foreign Languages I
1
Foreign Languages II
Managing People Internationally
Strategic Management
2
International Marketing
Global Entrepreneurship and Venture Initiation
World Trade and International Finance
International Commercial Law
3
International Business (Capstone Course)
Master’s Thesis4
Master’s Thesis
5
FULL-TIMEPROGRAM
Concentration subjects for the Master in International Business:
Marketing
Finance
Luxury Management

Admission Policy and Procedures
International University in Geneva seeks a
diverse student body and encourages applications
from around the world.
Admission to the University is competitive and
emphasizes the applicant’s previous academic performan-
ce and intellectual capacity. For the student’s convenien-
ce, applications are accepted on a rolling admission basis.
To enter the undergraduate programs, the applicant
must have successfully completed secondary education
or high school with an acceptable Grade Point Average
(GPA). In addition, the student is required to possess
proficiency in English.
Admission to International University in Geneva is
based on an assessment of the student’s educational and
professional background and a determination of his/her
ability to benefit from the particular degree.
Applications are reviewed individually and the
admission decision may specify certain requirements as
determined by the Academic Dean and the Admissions
Committee.
Applicants whose academic preparation does not
meet the University’s admission criteria, may be offered
conditional admission with the approval of the
Academic Dean.
All application documents become the property of
the University.
Application Procedure
To be considered for admission to the undergraduate
programs, the student should have submitted :
• Complete Application Form with an Essay
• A copy of the High School Diploma/Secondary
School Diploma (Certified copy in English)
• Official High School/Secondary Transcripts
(Certified copy in English) and Grade Point
Average.
• Have achieved a minimum TOEFL score of
80 (Internet Based Test) or 213 (Computer
Based Test) or other equivalent English
proficiency tests (if English is not their mother
tongue). The University’s TOEFL code is 0130.
• Two Passport size photos.
• A Resume / Curriculum Vitae
• A copy of Passport
• Non-Refundable Application Fee of SFr. 150.-
• An interview with the Academic Dean is stron-
gly recommended
Proof of Proficiency in English – If your first language is not
English or you received a bachelor’s degree from a country
whereEnglishisnottheofficiallanguage,youwillberequir-
ed to submit a current score (no more than two years old)
of the Test of English as a Foreign Language (TOEFL).
The TOEFL test can be taken at any testing center
including at the International University in Geneva.
Please consult www.toefl.org
Graduate Programs
The applicant for the graduate programs at
International University in Geneva must hold an under-
graduate degree from a recognized university.
Admission to the University is competitive and
the applicant is selected on the basis of intellectual abi-
lity, capacity for academic achievement, international
outlook and interpersonal qualifications that suggest
strong leadership potential.
All application documents become the property
of the University.
Applications are considered on a rolling basis.
Application Procedure
Students should have submitted the following docu-
ments to be considered for admission to the Master of
Business Administration (MBA) :
• A completed Application Form.
• Official Transcripts from all undergraduate
programs attended certified in English.
• A copy of undergraduate degree (in English).
• Grade Point Average showing (GPA) 3.0 or better
• A GMAT test score. The institutional GMAT
code number for the University is 0130.
• Have achieved a minimum TOEFL score of
80 (Internet Based Test) or 213 (Computer
Based Test) or other equivalent English
proficiency tests (if English is not their mother
tongue). The University’s TOEFL code is 0130.
• A minimum of three years work experience.
• A Resume/Curriculum Vitae stating relevant
professional work experience.
• Two Passport size photos.
• Non-Refundable Application Fee of SFr. 150.-
• An interview with the Academic Dean is
strongly recommended.

The applicants academic performance, results of
the Graduate Management Admissions Test (GMAT),
and professional resume are reviewed as part of the
admissions evaluation process.
The GMAT and TOEFL tests can be taken at any testing
center. Please consult: www.toefl.org /
www.gmat.org
Note: Some applicants to the MBA program are not
required to provide a GMAT score. The exceptions to
the GMAT requirements are:
a) Applicants who already have an earned master’s
or higher degree from an accredited institution.
b) Applicants who have a professional license or
terminal degree.
c) Certified Financial Analyst (CFA).
d) Certified Public Accountant (CPA).
All application documents become the property of the
University.
ments to be considered for admission to the Master in
International Business (MIB) :
• A completed Application Form
• Official Transcripts from all undergraduate pro-
grams attended certified in English
• A certified copy of undergraduate degree (in
English)
• Have achieved a minimum TOEFL score of 80
(Internet Based Test) or 213 (Computer Based
Test) or better or other equivalent English pro-
ficiency test
The University's TOEFL code number is 0130
• A Curriculum Vitae / Resume stating relevant
professional work experience
• A letter of reference from university or
employer
• Two Passport size photos
• Non refundable Application Fee of SFr. 150.-
ments to be considered for admission to the Master of Arts
in Media and Communication (MA) :
• A completed Application Form
• Official Transcripts from all undergraduate pro-
grams attended certified in English
• A certified copy of undergraduate degree (in
English)
• Have achieved a minimum TOEFL score of 80
(Internet Based Test) or 213 (Computer Based
Test) or better or other equivalent English pro-
ficiency test
The University's TOEFL code number is 0130
• Curriculum Vitae/Resume stating relevant pro-
fessional work experience
• A letter of reference from university or
employer
• Recommended 2 years of work experience
• Two Passport size photos
• Non refundable Application Fee of SFr. 150.-
Transfer Applicants
(undergraduate and graduate programs)
International University in Geneva welcomes
transfer students from recognized universities around
the world and to this end has established links with
other universities through an international network.
The transfer student is responsible for having all the
official transcripts sent to the Admissions Office of
International University in Geneva. The Admissions
Office will inform the student on the number of credits
that have been accepted. The process is:
1. Transfer applicants who have attended another
university(s) and wish to have those credits evaluated
and applied towards their degree at International
University in Geneva, must have official transcripts
submitted. Transfer credits (TC) will be allowed for
relevant courses that show “C” or better only for under-
graduate students, a “B” or better for graduate stu-
dents. Please note that in the undergraduate programs
the University will accept a maximum of 69
(92 ECTS) transfer credits. At the graduate level the
University will accept up to 9 transfer credits. The stu-
dent transcript at IUG will read TC for all courses
transferred.
2. Courses must be appropriate to the IUG curri-
culum.
3. Transfer credit is recorded as credit (TC) only
and is not computed in the cumulative grade point
average.
4. Students must complete at least 60 (80 ECTS)
credits in residency at IUG in order to receive a degree
at the undergraduate level and therefore the number of
transfer credits varies.
Admission Policy and Procedures

Freshman Orientation
All incoming Freshman and undergraduate transfer
students are required to attend an orientation Seminar.
Regulations and Procedures will be reviewed and stu-
dents will be required to take proficiency tests in English
and Mathematics during the Orientation day.
Academic Advising
Academic advising takes place both prior to and
during each registration. Students requiring advice
should contact the office of the Dean for Student Affairs.
Advising is done on an on-going basis for any student
who wishes to verify the status of his/her academic stan-
ding. The Unit Coordinators will also assist in academic
counseling.
Maintaining Matriculation
Students in good standing who are unable to regis-
ter for classes in a specific term, regardless of reason,
must register for maintaining matriculation status for that
particular term. All students are expected to be in conti-
nuous attendance. Any student who does not register
either for regularly scheduled classes or for maintaining
matriculation may be withdrawn from the program.
Maintaining matriculation fees are SFr. 1,000.- per term
during the regular academic year. A maximum of one
term of absence from the University is allowed.
Residency Requirement
The minimum residency requirement for the under-
graduate program is 60 (80 ECTS) credits. The minimum
residency requirement for the graduate program is 39
credits.
Waivers
A student may be granted waivers by providing evi-
dence of previously earned credits or by passing a waiver
examination. For graduate students, only foundation
courses may be waived.
Waivers are made solely in the judgement and at
the discretion of the Academic Dean and should not be
considered an entitlement by entering students with
prior related courses. Requests for waivers and appli-
cations for undergraduate waiver exams must be com-
pleted within the student’s first term of entry. Up to
3 undergraduate courses may be waived by exam.
A non-refundable waiver exam fee of SFr. 200.-
will be charged for each waiver exam. Students must
settle tuition fees for each waived course of SFr. 750.-.
Withdrawals
A student may withdraw from a course during the
first four weeks of the term. Withdrawal from a class
requires written approval. Based upon the official with-
drawal date, the University refunds tuition accordingly.
(See tuition refund policy)
Any student who registers for a course but who
does not officially withdraw from the course will
remain liable for the full tuition and will receive a fai-
ling grade. Withdrawal forms are available at the
Registrar’s Office.
Auditing
Under special circumstances, students are permitted
to audit a course. Written permission from the Dean for
Student Affairs is required. Audited courses do not carry
credit, and partial tuition of SFr 1,000 is charged for each
audited course.
Time Limit for the Master’s Degree
It is expected that graduate degree requirements
be completed within three years of matriculation. This
time period includes any leave of absences.
Dean’s List
To be placed on the Dean’s List, a matriculated
student needs to:
Undergraduate :
• Attain a grade point average of 3.5
• Complete at least 12 credits for any trimester
Graduate:
•Grade point average of 3.7
• Complete at least 9 credits for any quarters
Notification of this award is recorded on the student’s
transcripts and a recognition letter is sent to the student.
Required undergraduate credits
Students in the undergraduate program must achieve
a minimum total of 129 (180 ECTS) credits. The minimum
total can be reduced by transfer credits or waiver examina-
tions.
Academic Policies and Procedures

Academic Regulations
Academic Integrity
Academic honesty is fundamental to the integrity
of the University community. Cheating and plagiarism
are not tolerated and lead to failure in the class concer-
ned or academic dismissal. This policy is strictly enfor-
ced.
Notice of Nondiscrimination
International University in Geneva admits students
of any race, color, sex, age, nondisqualifying disability,
religion or creed, or national or ethnic origin to all the
rights, privileges, programs, and activities generally
accorded or made available to students at the
University, and does not discriminate in administration
of its educational policies, admission policies and assis-
tantships.
Notice of University
Regulations
Regulations in this catalogue and all other official
statements of the University are binding on every stu-
dent. The University reserves the right to change its regu-
lations, including cancellation of courses, tuition fees,
and programs at any time.
Attendance
Students of International University in Geneva are
expected to attend all scheduled class sessions. The only
exception to this rule is medical illness; the student
should then present a medical certificate upon returning
to the University. Students on sick absence who miss
three classes will be asked to officially withdraw from
the course(s).
Non Academic Policies
Student Conduct
An atmosphere of mutual respect and integrity
should prevail among the University community in
order to allow individual development. Smoking is not
allowed on the University premises. Eating and drin-
king are prohibited in the classrooms. The possession of
alcohol or any illegal substances will lead to automatic
expulsion from the University.
Discipline
A student’s continued enrollment and graduation,
the awarding of academic credits and the granting of
any degree are strictly subject to the disciplinary
powers of the University. The University reserves the
right in its discretion to cancel at any time a student’s
registration, to refuse to reward academic credits or to
deny a degree.
The disciplinary authority of the University is
vested in the Academic Dean.
Dismissal
Students are dismissed from the University:
1. If, at the end of any term, after having received
an initial probation status, their cumulative Grade
Point Average (GPA) is less than the required mini-
mum.
2. For failing to maintain satisfactory progress.
Frequent withdrawals or absences from classes may
constitute unsatisfactory progress.
3. If, having been readmitted after academic dis-
missal, the student has not fulfilled the conditions of
his/her readmission.
4. Academic dishonesty.

Grading System
Undergraduate Graduate
Grade percentage Quality Points per credit Grade percentage Quality Points per credit
A 93-100 Outstanding 4.0 A 93-100 Excellent 4.0
A- 90-92 3.7 A- 90-92 3.7
B+ 87-89 3.3 B+ 87-89 3.3
B 83-86 Good 3.0 B 83-86 Satisfactory 3.0
B- 80-82 2.7 B- 80-82 2.7
C+ 77-79 2.3 C+ 77-79 Poor 2.3
C 73-76 Satisfactory 2.0 C 73-76 2.0
C- 70-72 1.7 F 0-72 Failure 0.0
D 63-69 Poor 1.0
F 0-62 Failure 0.0
Grading
The following grading system is used, based on a 4.0 system, for both the undergraduate and graduate programs:
The following grades are used in specific situations
W: Official withdrawal.
Withdrawal from a course is allowed only during
the first four weeks. After that period an official grade
will be reported at the end of the study period.
WF: Withdrawal failing
I: Incomplete
The grade of Incomplete is given only under excep-
tional circumstances. The grade of “I” shall revert to an
“F” if the student does not complete all required work by
the end of the next regular trimester/quarter.
TC: Transfer credits
The University will verify the transferability of cre-
dits.
R: Repeat
P/F: Pass/Fail
AUD: Audit
Reporting of Grades
Grades are reported at the end of each term, also
referred to as study period.
Academic Standing
The student must maintain at the end of each
study period a Grade Point Average (GPA) of 2.0 for
undergraduate students, 3.0 for graduate students.
In a case where the GPA falls below the minimum
requirement after a study period, the student is then
placed on academic probation for the next term. The
student can be dismissed from the University if the
cumulative Grade Point Average (GPA) is still under the
minimum academic requirement after the probation
period.
Student Grade Appeal
Grade appeals of students in continuous attendan-
ce must be initiated during the term following the assi-
gnment of the contested grade. No grade appeals will
be considered after one term has elapsed. All appeals
should be directed to the Academic Dean in writing.
Probation Policy
A student who falls into one of the following cate-
gories is placed on academic probation:
1. The student’s Grade Point Average for one term
falls below 2.0 for undergraduate, 3.0 for graduate stu-
dents.
2. The student has been permitted to return to the
University after academic suspension.
3. Students placed on second consecutive proba-
tion will be required to repeat courses with a GPA
below the required 2.0 and limited to nine credits for
undergraduate and six credits for graduate students.
Unit of Credit: 50 minutes per credit hour.

Undergraduate:
Degrees are awarded to bachelor students who meet
the following criteria:
1. The satisfactory completion of a designated program of
study for the degree as specified by the Administration of
the University and in compliance with all admission
requirements.
2. Maintain a minimum cumulative Grade Point Average
(GPA) of 2.0 equivalent to the grade C.
3. Passing the Comprehensive Examination at the end of
their studies.
4. Clearance of all financial obligations to the University.
5. A graduation fee of SFr. 200.-.
6. Minimum of 129 credits (180 ECTS)
Graduate:
Degrees are awarded to graduate students who meet
the following criteria
1. The satisfactory completion of a designated program of
study for the degree as specified by the Administration of
the University and in compliance with all admission
requirements.
2. Maintain a minimum cumulative Grade Point Average
(GPA) of 3.0 equivalent to the grade B.
3. Successful Thesis defence.
4. No remaining financial obligations to the University.
5. A graduation fee of SFr. 200.-.
6. Minimum of 42 credits for the graduate programs.
Graduation Requirements
Grading System
Graduation with honors
Cum Laude:
Final cumulative GPA between 3.25 and 3.49
Magna Cum Laude:
Final cumulative GPA between 3.5 and 3.74
Summa Cum Laude:
Final cumulative GPA above 3.75
These distinctions will appear on the diploma and transcript of the student.
Course Numbering System
Course Numbers Level
01 – 99 Developmental Courses
100 – 199 Courses primarily for freshmen
200 – 299 Courses primarily for sophomores
300 – 399 Courses primarily for juniors
400 – 499 Courses primarily for seniors
500 – 599 Graduate foundation courses
600 – 699 Graduate core courses
Student Grievance Procedure
If a student has a complaint about a course or ins-
tructor, and has not reached a satisfactory resolution
with the instructor, the student should contact the Unit
Coordinator of the Program. If the issue remains unre-
solved after a meeting with the Unit Coordinator, the
student may seek an appointment with the Dean for
Students Affairs.
In the process of submitting a complaint, students
should always provide supporting documentation rela-
ted to the matter.
Pre-Instructional Assessment
Proficiency tests for English and Mathematics will
be required of all incoming freshman undergraduate
students. Students will not be allowed to register for
the second trimester until they have taken the profi-
ciency tests.

Tuition Fees
Undergraduate
Advanced Tuition Payment: SFr. 4,300.-
Total per course (3 credits): SFr. 2,150.-
Books and Supplies (per course): SFr. 100.-
Total per year
(based on 5 courses per trimester): SFr. 33,750.-
Note: undergraduate students needing Student Permits are required by the Swiss Authority
to maintain full matriculation (5 courses per trimester).
Graduate
Advanced Tuition Payment: SFr. 5,000.-
Total per course (3 credits): SFr. 2,500.-
Books and Supplies (per course): SFr. 100.-
Full-time or Part-time: SFr. 36,200.-
Note: graduate students needing Student Permits are required by the Swiss Authority to
maintain full matriculation (4 courses per quarter).
Other Fees
Application Fee SFr. 150.-
Auditing a course SFr. 1,000.-
Maintaining Matriculation SFr. 1,000.-
Waiver exam per course SFr. 950.-
Graduation Fee SFr. 200.-
Official Transcript SFr. 10.-
Late Registration SFr. 150.-
Deferred Final SFr. 200.-
Late Tuition Payment SFr. 200.-
Independent-Tutoring
(per hour and by permission only) SFr. 350.-

Tuition and Other Fees
Terms and Conditions
Application fee - The application fee of SFr. 150.-
is non-refundable and used for processing the applica-
tion. The student is required to include the application
fee with the application.
Advanced Tuition Payment - The advanced tui-
tion payment is an advanced payment in order to ensu-
re the participation of the student and is non-refun-
dable.
Payment - The student is required to settle tuition
fees before the start of each term.
Entry in the following academic term will be pos-
sible on condition that no financial or academic obli-
gations remain from the previous term.
Audit fees - SFr. 1,000.- per course. Students who
chose to audit a course are charged a fee of SFr. 1,000.-
per course.
Tuition refund - Tuition is computed on the
assumption that a student will remain throughout the
academic year. Since a place is reserved, no part of the
tuition can be credited or refunded without special
approval by the Financial Officer.
In case of withdrawal, tuition fees will be refun-
ded according to the following system:
Full refund during the first two weeks
No refund from the third week.
Credit by Examination - Students in the under-
graduate program may earn credit in courses without
formal classroom enrollment if they have completed at
least eighteen credit hours at International University in
Geneva and have maintained a 2.5 Grade Point Average.
Tuition for credits by examination will be at the
rate of SFr. 750.- per course. Students must have the
permission of the Academic Dean to apply for any cre-
dits by examination.
A maximum of nine credit hours may be earned
through credit by examination, and a student is not
permitted to take the exam more than once in the same
course.

Undergraduate programs Course Description
BA 200 3 Credits (4 ECTS)
Global Environmental Issues
Environmental issues are among the most profound
challenges of the 21st century. The widespread degra-
dation of the earth’s air, water, soil and diversity of
species is compromising the quality of life for many on
earth. The course will provide an introduction to
understanding environmental issues and the socio-
economic processes that shape the relationship bet-
ween human beings and the natural environment.
Introduction to Mass Communication
The course examines the different phases of develop-
ment of various media. Students study the sociologi-
cal and economic impact of mass media. Students are
expected to analyze media events and provide com-
ments.
Peace and Conflict Resolution
This course offers a multidisciplinary approach which
combines both micro and macro level analysis that
links theory with practice, and research with action to
provide training in implementation skills as well as
critical analysis.
Public Relations
The course focuses on the importance of public rela-
tions as a management tool for communicating with
media and internally with employees and sharehol-
ders. Specific techniques for influencing people are
presented in this course.
Global Communication Strategies
This course examines communication across various
cultures. Students study how communication is affec-
ted in cross-cultural contexts influences in order to
better understand communication processes in such
settings. Examples of successful cross-cultural com-
munication are examined.
New Media
This course explores the impact of «new media» on
corporate communications and how audiences increa-
singly interact with organizations and each other
through emerging digital and electronic communica-
tions: web sites, digital video, and virtual 3-D envi-
ronments. Students gain hands-on experience in
using and managing the latest forms of digital com-
munications.
Issues and Crisis Management
Publics are increasingly aware of local and global
issues that effect their life, work and society.
Companies and institutions need to be able to mana-
ge these issues and interact with publics in a construc-
tive manner before crises emerge. Consequently, acti-
ve issues management and crisis planning have beco-
me key priorities for companies. In this course, stu-
dents learn through case studies how to analyse
issues, design appropriate responses and manage
crises when they occur.
Multimedia Applications
The objective of this course is to provide students with
an overview of the tools and skills needed to manage
and produce multimedia projects. This course covers
the management of multimedia projects from the
concept and storyboard phase to the final product and
its promotion. Students gain hands-on experience by
participating in an audiovisual production of an inter-
active multimedia DVD.
Communication and Image Management
This course analyzes the various tools required to
build up and maintain a successful corporate identity,
image and reputation. Students examine the effects
and impact of the corporate brand and how they rela-
te to the meaning interpreted by stakeholders.

Corporate Communication
The role and dimension of the corporation in the glo-
bal economy necessitates the importance of corporate
communications. Corporate communications serves
to integrate the various factions of the corporation
through various channels. This course focuses on the
role and importance of corporate communications.
Students are expected to improve their writing skills
and to understand the role of language in shaping per-
ceptions among employees and between the corpora-
tion and its shareholders.
BBA 100 3 Credits (4 ECTS)
Principles of Management
The course introduces the different management
structures with special reference to the problems and
challenges facing managers, in the field of planning,
controlling and decision-making. The importance of
organizing and budgeting resources, time and
employees is emphasized.
Fundamentals of Accounting
This course describes the fundamentals of accounting;
the objective is to familiarize students with the use of
financial statements, journals, ledgers and business
transactions.
Introduction to International Relations
This course outlines the role of International Relations
in every day life. Students are presented with the
major theories and approaches which determine inter-
national relations and raise new issues in the field.
Principles of Marketing
The goal of this course is to provide students with
vocabulary, theories and methods related to marke-
ting. The course looks at the terminology and strate-
gic concepts of marketing and its role in organizations.
English Composition
This course provides the basic building blocks for
effective university-level writing skills in English.
Students learn the mechanics, usage, punctuation,
vocabulary, sentence, paragraph structure and advan-
ced grammatical structures necessary for a more
sophisticated writing style.
College Algebra
An introduction to mathematical techniques used to
explore, model, and analyze phenomena in a broad
range of subject matters using computer spreadsheets
or mathematics modeling programs. Students employ
analytical, graphical, numerical, and verbal
approaches to model solutions to these problems,
increasing their reasoning and problem-solving skills.
Micro-Economics
This course introduces students to the role of supply
and demand in determining market prices. The
importance of consumers and firms on supply and
demand is emphasized.
International Political Issues I
The course addresses International Relations by focu-
sing on global economic and social problems from a
political perspective. These are issues that cross natio-
nal borders and are concerned with relations between
and among nation states. Topics include the role of
multinational corporations, poverty, gender and the
environment.
Essentials of Finance
This course is an introduction to the basic principles
of finance. It covers financial mathematics, valuation
approaches for different financial instruments, the
appraisal of capital investment projects and the mea-
surement of financial risk.

Application of Information Processing
This course covers advanced information technology
concepts and terminology and introduces students to
the use of software tools for business applications. It
provides a thorough presentation to the use of spread-
sheets from basic navigation to building financial
models including introduction to database manage-
ment systems.
Business Law
This course studies the legal systems and their impact
on business; special attention is given to contract law
and different types of partnerships. The course is a
pre-requisite to the advanced course “International
Law”.
World Literature
This course introduces poetry, fiction and drama.
Students learn to recognize elements that characterize
each genre. Students analyze manuscripts using com-
mon literary terms, writing essays interpreting litera-
ture by developing a single point and supporting it
with specific examples from the text.
Communication and Presentation Techniques
This course examines the strategies and skills necessa-
ry to make successful business presentations. Students
will develop their oral communication skills and exa-
mine the components of informative and persuasive
presentations.
Social Psychology
This course is an analysis of the structures and pro-
perties of human groups. Topics include: group for-
mation, development of role relationships, intra-
group and inter-group conflict, and factors influen-
cing group effectiveness.
Advertising
This course provides a comprehensive study of the
correlation between media and advertising. During
the course, organizations active in the field of adverti-
sing introduce students to different advertising and
communication campaigns.
Financial Reporting (BBA 201)
The course provides broad knowledge of financial sta-
tement analysis techniques and corporate financial
reporting practices as well as the accounting standards
upon which these practices are based. The financial
reporting topics include, among others, reporting of
standard and off-balance sheet transactions, cash
flows, consolidated statements, overseas operations,
financial instruments, structured financings, and asset
impairments. Each topic is approached from a variety
of perspectives, theoretically and practically.
Prerequisite: Essentials of Finance (BBA 201)
Macro-Economics
The aim of this course is to examine the impact of
national income, monetary policies, interest rates and
prices on the global economy. Different economic
models and theories are analyzed.
Calculus
This course introduces students to the use of advan-
ced mathematical statistical tools for business mana-
gement, including descriptive data-driven methods,
line-fitting techniques, regression and correlation ana-
lysis, pattern analysis and model building. Emphasis
is given to developing a logical and systematic approa-
ch to problem solving.

International Political Issues II
Ricardian Trade Theory demonstrates why countries
benefit from trade. Later models show however, that
not all sectors of the economy benefit equally. This in
turn gives rise to special pleading, lobbying and pres-
sure groups and to trade imperfections in the form of
tariffs and quotas. National trade and development
policies – such as “infant industry” arguments,
“import substitution” and “local content require-
ments” – also disrupt trading patterns, and have a
significant influence in international economic rela-
tions.
Business Writing
This course prepares students to write successful busi-
ness correspondence. Basic grammar, style, and rheto-
rical strategies will be examined. Students will be res-
ponsible for writing and editing numerous forms of
writing.
Statistics
The course builds upon and expands the knowledge
acquired in mathematics by introducing statistical
methods such as inference, intervals of confidence,
hypothesis testing and multiple regression technique.
Application of statistics to real life problems in a broad
range of subject matters are discussed and practiced
using spreadsheets and advanced computer based
technology.
Consumer Behavior
The aim of this course is to provide students with a
basic understanding of consumers and consumer
behavior and how they influence the marketing stra-
tegy. Students will understand and apply consumer
behavior within a behavioral science framework in
order to learn how to develop and implement effecti-
ve marketing strategies.
International Economics (BBA 125, BBA 235)
This course covers such topics as international trade
issues, international monetary systems and economic
development and growth. Subjects of actual relevance,
such as globalization and the European Monetary
Union, are discussed in detail.
Prerequisites: Macro and Micro-Economics (BBA 125
and 235)
Human Resource Management
An introduction to key HRM functions found in
modern organizations such as: effective job design,
staff selection, evaluation, reward systems, manage-
ment development and organizational training.
Introduction to Journalism
Introduction to Journalism is a study of basic rhetori-
cal and ethical principles of journalism. The course
includes writing and editing style, investigative and
interpretive reporting, ethics and legal issues, broad-
cast, wire and internet trends.
Marketing Strategies (BBA 115)
The goal of this course is to introduce students to mar-
keting analysis and strategies. Topics covered include
the marketing mix, market planning and implementa-
tion through case studies.
Prerequisite: Principles of Marketing (BBA 115)
Financial Management (BBA 201)
The course covers financial analysis tools used for eva-
luating corporate performance and forecasting future
financial needs. It introduces techniques for managing
working capital and optimizing the firm’s long-term
capital structure.
Prerequisite: Essentials of Finance (BBA 201)

Evolution and Trends in the Nation State
Despite being taken for granted in the modern world,
the nation state is a relatively recent institution. The
course will trace its origins and antecedents, examine
the state system with its strengths and weaknesses and
issues of political hegemony. Security and the concept
of balance of power will be considered as well as cur-
rent changes in statehood and new challenges to pea-
ceful relations.
International Organizations
This course offers a holistic and in-depth view of the
institutional structures through which international
policy is made. Topics include the evolution of the
United Nations and its specialized agencies.
Institutions with offices in Geneva will receive special
attention.
NGOs: Evolution, Activities and Impact
This course considers the evolution of nongovern-
mental organizations (NGOs). Students review the
history of these organizations in the 20th century and
examine the changing roles of NGOs in gathering and
disseminating information in such fields as human
rights, international peace and security, economic and
social development.
International Decision Making
Decision making practices are examined by exploring
the political process at local, national, and regional
level. Special emphasis is placed on the role of civil
society and how decisions at every level are influenced
by the public.
Cultural Diversity
This course examines the conceptual and theoretical
aspects of ethnic and gender relations. Students learn
to discuss theoretical concepts; analyze the dynamics
of inter-group relations; and develop a deeper appre-
ciation of a diverse society.
Contemporary Ethical Issues
This course explores the ethical and philosophical
basis for making decisions in business. Students
review precedent-setting cases and analyze its effect of
government control and legislation on economic and
business enterprises; and review the use of the law as
a tool for generating policy and decision-making.
The Culture and Politics of International Security
The course explores “security” as a cultural concept.
Students will study how definitions of security have
changed with time and how different definitions
reflect changes in goals and conduct in international
relations. Conflict and harmony in “security practices”
are explored.
Organizational Behavior
An introduction to selected critical issues affecting indivi-
dual and group behaviors in organizations. Topics inclu-
de motivation, teams, leadership, interpersonal commu-
nication, effective presentations, consulting skills, as well
as the dynamics of conflict and change in organizations.
Quantitative Decision Making (BBA243)
The course familiarizes students with techniques com-
monly used in Quantitative Decision Making. Topics
discussed include concepts of decision-making and
decision analysis, optimization theory, linear program-
ming, sensitivity analysis, transportation and assign-
ment problems, cross-section analysis, forecasting and
time series analysis, waiting line models and Markov
processes.
Prerequisite: Statistics (BBA 243)
Negotiation and Dispute Resolution
The goal of this course is to develop interpersonal
skills, and the ability to work effectively with others.
The issues of power and influence, corporate culture
and group dynamics are studied. Students learn selec-
ted negotiating strategies and tactics and apply them
through practical cases in a global setting.

International Money and Banking
This advanced course examines how international
monetary systems function and the meaning of mone-
tary policy from the point of view of banks and other
major financial institutions including the International
Monetary Fund. Students will analyze various mone-
tary theories and how changes in the volume of
money impact on capital formation, national income,
employment, prices and interest rates.
Managerial Accounting (BBA 105)
Special emphasis is placed on the collection and inter-
pretation of data for managerial decision-making. A
study is made of cost concepts used in planning and
control, cost- profit-volume analysis, and budgeting.
Prerequisite: Fundamentals of Accounting (BBA 105)
International Finance
This course examines the issues of financial decisions
in an international environment. Specific topics cove-
red include currency risks, trans-national acquisitions
and transfer and financing in international trade.
Management Information Systems (BBA 202)
This course prepares students to apply knowledge
learned from IT tools to solve management problems
and find new opportunities to improve their organiza-
tions. It examines how information technology sup-
ports managers in their operational and decision-
making tasks.
Prerequisite: Application of Information Processing
(BBA 202)
International Business
This course addresses the particular problems invol-
ved when managing on an international scale. Global
strategic issues are outlined. The planning, implemen-
tation and controlling aspects of a multinational cor-
poration are analyzed through case studies.
Regionalism
Political and economic concepts of regionalism are
examined, particularly as they have given rise to the
development of regional political and economic grou-
pings (NAFTA, EU). Students will examine the gro-
wing trend towards similar regional groupings in Latin
America, Asia and Eastern and Central Europe.
Commercial Law (BBA)
The course covers sources of law, recognition of state-
hood territorial sovereignty, state jurisdiction, the pro-
tection of individuals and groups and other legal
concepts important in international settings.
Prerequisite: Business Law (BBA 205)
International Trade & Policy
The goal of this course is to study the determinants of
trade and to examine how trade affects the distribu-
tion of real income in the economy. Students will
become familiar with terms related to international
trade and gain understanding about international
trade policy in developed and developing nations. The
course presents various theories, trade barriers, their
instruments and impact on social welfare, the political
economy of trade barriers and the evolution of trade
organizations. Students will study the role and func-
tion of the World Trade Organization in the global
context of free and fair trade agreements.
Issues in International Relations
This course studies numerous phenomena that affect
international relations. This includes migration and
the “brain drain” it causes in the home country. Other
issues include effects of international relations on
natural resources, oil exploration and new and rene-
wable sources of energy.

Entrepreneurship
Students are expected to develop a business plan
encompassing the different management functions.
During the course students analyze human and capi-
tal resources, the marketing mix, the strategic imple-
mentation, financial projections and finally the action
plan.
Sustainable Development
Sustainable Development is a course that demons-
trates the need for examination of linkages among
economic, social, technological, and environmental
issues in achieving a sustainable global society.
Building on the multi-disciplinary nature of environ-
mental studies the course incorporates various aspects
of economics, social engineering, ethics, politics, and
science. This advanced course requires students to
discuss issues at a level where they must integrate
knowledge from various fields and realities and their
knowledge of international finance and global invest-
ments.
Research Methods
Skills, tools and techniques presented in this course
are essential for effective report writing and presenta-
tion. Scholarly mentoring and guidance will be given
to students preparing a research paper or thesis.
International Investment Management
The course introduces students to the financial issues
facing corporations making international investment
decisions. It covers international monetary environ-
ment, international investment and market equili-
brium, equity and bond investment.
Services Marketing
The course aims to provide students with a practical
understanding of the function of marketing in the ser-
vice sector of the economy. The goal of this course is
to enable students to grasp, adopt and apply the
details of service marketing operations in a variety of
practical solutions
E-Commerce
This course takes a comprehensive look at how the
new information technology is fundamentally trans-
forming the way business is done today, and offers
practical examples on moving into the digital age.
Using examples from leading-edge organizations that
are successfully riding the IT wave, the course covers
how the new technology is altering the way products
are created and marketed; how it is shifting the dyna-
mics of competition, and, in fact, is transforming all of
the rules which govern business success. The course
also introduces the student to concepts of how mana-
gement could take advantage of the technology which
drives business today.
Risk Management
The course looks at the wide variety of risks and
uncertainties that business organizations face. Special
attention is given to two specific areas: the treatment
of risk in capital investment decisions and techniques
for managing market-related risks in commodities,
currencies, money and capital markets. The course is
designed to be as practical as possible, with the contri-
bution of a number of outside experts.
Auditing
This course covers auditing standards and procedures
for examining financial statements in business and
other organizations. Major topics to be addressed
include such practices and processes as audit stan-
dards, audit objectives, the conceptual framework for
the collection of evidence, risk assessment, audit
reporting, operational auditing and the preparation of
audit programs. Students will also study the impact of
computer controlled processes on the total audit envi-
ronment.

Leadership Skills
The purpose of the course is to introduce students to
leadership theories aimed at leading, influencing and
coordinating team members in the workplace.
Students will identify their own leadership attributes
and improve their skills through practical exercises.
Real world business cases will be analyzed to identify
successful and less successful examples of leadership.
Corporate Governance
This course studies the system by which companies
are directed and managed. The aim of this course is
for students to understand that corporate governance
is a framework for accountability and a vehicle which
encourages companies to create value. Students will
understand that establishing the roles of the board and
management are fundamental to any corporate struc-
ture. Students will also understand how corporate
governance influences the setting of objectives, their
achievement, how risk is monitored and assessed and
how performance is optimized.
Business Policy (Capstone Course)
This course emphasizes the strategic decisions on the
overall performance of the firm. This is a capstone
course and concentrates on management, finance and
other issues that affect the firm. Case analysis is the
method used to review business problems.
BSC 401 3 Credits (4 ECTS)
Luxury Goods and Services – Markets and Trends
This foundation course analyzes the luxury goods
market and industry trends. Using the case study and
project based learning approach, the course examines
ways in which strategic thinking, creativity, and busi-
ness skills are integrated in the successful luxury
goods firm. Topics include general management of the
luxury good or service firm, luxury brand manage-
ment, product development, pricing, and supply
chain management in the luxury industry.
Marketing of Luxury Goods
This course provides an overview of the entire luxury
marketing management process. Focusing on the
luxury consumer, the course examines market resear-
ch, segmentation, targeting and positioning, branding,
pricing, product development, retailing, and commu-
nication strategies in the luxury indutry. Using well-
established brands as examples, the course delves into
consumer and buyer behavior analysis.
Legal Aspects of Luxury Goods
The course covers: contracts, torts, unfair competi-
tion, licensing, intellectual property rights, and inter-
national payment mechanisms and financing. The
course focuses on brand protection, international
licensing, trademark law, negotiations and contracts,
and franchising. Students will learn about the relevant
legal topics of international luxury transactions, and
how to analyze the problems and methods of interna-
tional law as it applies to the luxury industry.
Managing Brands Internationally
This course provides an overview of the ways in which
luxury brands are conceived, developed, and protec-
ted. It focuses on defining the luxury industry in rela-
tion to the concept of prestige and image while also
imparting techniques and strategies for developing an
international luxury brand. A practical approach is
emphasized throughout the course by reference to real
world examples and proven tools used to build a
luxury brand.
Global Strategies in selected Industries
In this course students will develop a business plan
taking into consideration the international environ-
ment, competition and the comparative advantage of
the firm. Students will analyze the strategic positio-
ning of the brands in terms of pricing, distribution
and creating superior value for consumers including
after sales service.

Accounting Fundamentals – GBA 514 3 Credits
A study of accounting concepts, methods and
their significance to management. This course does not
require previous accounting knowledge. (Foundation
course).
Marketing Management - MBA 605 3 Credits
Students gain knowledge of marketing manage-
ment by learning to think strategically and developing
marketing plans by aligning marketing initiatives with
market opportunities. During the course, students are
required to develop marketing plans through the use of
case study analyses. (Core course).
Managerial Economics - MBA 607 3 Credits
This course examines the function of the economy
and the role of the firm in the economy. The course
underlines the macro-economic principles in order to
understand domestic and international policy issues,
international trade policies and economic growth.
(Core course).
Managing People Internationally - MBA 610 3 Credits
Students study a range of important variables that
affect the behavior of people inside an organization
including leadership styles, the process of effective
management, interpersonal communication skills,
motivation, effective presentations and organization
design, as well as the dynamics of conflicts in organiza-
tions. This course involves a high degree of participa-
tion and project work with adult learning techniques
such as action learning and learning contracts. (Core
course).
Cross-Cultural Negotiations - MBA 615 3 Credits
In this course students develop negotiating strate-
gies and tactics applicable in a global setting. The inter-
relationship between culture, communication and
business is analyzed and appropriate approaches for-
mulated. (Core course).
Introduction to Finance - GBA 510 3 Credits
This course introduces students to the basic tools
of financial analysis. It develops an understanding of
capital budgeting and risk analysis, cash flow and cost
of capital, dividend policy, internal financing and leve-
rage. It describes innovative methods in the use of
capital markets, such as hedging with derivatives and
related instruments. (Foundation course).
Managing Information
and Technology - MIB 606 3 Credits
Information management is a core component of
most firms’ infrastructure; it is the intellectual capital of
responsible management. Information and technology
have the potential, when planned and managed proper-
ly, to improve productivity and maximize investments.
Students will be introduced to emerging IT technologies
and applications and will have to create an information
technology strategy aligned to a firm’s business strategy
using cross-disciplinary methods. (Core course).
GlobalEntrepreneurshipandVentureInitiation-MBA666
3Credits
The course objective is to develop a pragmatic
knowledge-base for some of the primary factors that
lead toward the creation of a successful business.
Creating a viable business plan is a key component that
will be studied. Considerable time is allocated to
understanding many key aspects of being a successful
entrepreneur, highlighting selected characteristics
underlying that success such as management, marke-
ting, finance and strategic planning.
World Trade and International
Finance - MIB611 3 Credits
Trade and global governance, the contribution of
the different players to the construction of a coherent
multilateral system and the interaction between trade
and sustainable development will be the course topics.
Students will be introduced to international finance
such as exchange rate systems, macroeconomic stabili-
ty and international capital markets (Core course).
Graduate Programs Course Description

International Business - MIB 699 3 Credits
International Business is the capstone course to
assess the student learning and knowledge acquired in
the MIB program. This course will incorporate the func-
tional aspects of Finance, Marketing, Human Resourses,
Law, Economics, and Communications in the area of
International Business. This course will evaluate the
knowledge acquired to ascertain the student’s responsi-
veness to perfoming business within an international
context. Understanding of cultural and language diffe-
rences will be utilized in the context of international
business. The course will also contain key international
trade theories, international business entry strategies,
and foreign exchange markets including how to raise
capital in the international marketplace. (Capstone
course).
International Marketing – MBA 667 3 Credits
The course includes both the theory and the appli-
cation of international marketing. It offers global resear-
ch insights and discusses how corporate practices are
adjusting to the marketplace realities of today. The cour-
se addresses the growing interaction between govern-
ment and business. It emphasizes how businesses work
with governments and what role governmental conside-
rations can play for the international marketer. (Core
course).
Operations and Project Management - MBA 657 3 Credits
This course introduces students to the practices,
concepts and techniques used in operations within
manufacturing and service organizations. Topics inclu-
de product and process design, demand forecasting,
production and work-force planning and quality
control. (Core course).
Quantitative Methods in Business - GBA 513 3 Credits
Business application of quantitative techniques,
including forecasting and applications of linear regres-
sion and correlation. (Foundation course).
Strategic Management - MIB 698 3 Credits
Strategic management is formulating, implementing
and evaluating cross-functional decisions that will enable
an organization to achieve its objectives. It is the process
of specifying the company’s objectives, developing poli-
cies and plans to achieve these objectives, and allocating
resources to implement the policies and plans. Strategic
management combines the activities of the various func-
tional areas of a business to achieve organizational objec-
tives. It is the highest level of managerial activity, usually
formulated by the Board of Directors and performed by
the organization's CEO and executive team. Strategic
management techniques can be viewed as bottom-up,
top-down, or collaborative processes. The overall vision
and mission of the company is part of strategic manage-
ment. The formal plan associated with strategic manage-
ment is the Strategy or Strategic Plan. (Core course).
Business Policy - MBA 698 3 Credits
This course examines the objectives and strate-
gies of senior management for the attainment of cor-
porate goals. The course takes an interdisciplinary and
strategic approach to the firm’s corporate policy. The
interrelationship between the policies of international
firms and the global business environment is analy-
zed. Emphasis is given to understanding the influence
of the framework and issues of strategic decisions on
the overall performance of the firm. (Capstone course)
International Commercial Law - MIB 659 3 Credits
Focusing on both private and public law, the
course is designed to familiarize students with the
legal framework of international trade and investment.
Students acquire a fundamental knowledge of com-
mercial law, trade finance, direct investment and fran-
chising, country risk analysis, regional trade agree-
ments, intellectual property laws, and licensing.
Particular attention is given to basic contract drafting
and to analytical and problem solving skills in the
context of special projects which are undertaken indi-
vidually or in small teams. (Core course).
Business Law - MBA 659 3 Credits
This course presents a comprehensive study of
major areas of business law. Legal and ethical issues
are considered through the study of legal principles
and case law in such areas as contracts, agency, sales,
employment and forms of business organisations.
(Core course).
Graduate Programs Course Description

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