Digital Marketing is a must have in today's society. We are in a digital age and the world is embracing the internet. But how can you stay ahead of your competitors online?

1. Digital Marketing Seminar

2. Agenda
• How to stay ahead of your competition
• Understanding the lingo
• Is your website design current?
• What is Cloud Computing?
• Are you embracing Social Media?
• Q&A

3. Who are we?
What do we do?

7. What do we do?

8. WEBSITE PLATFORMS
Transfer Skills Consultancy
WEB ANALYTICS WEBSITE DESIGN &
BUILD
Consultancy Transfer Skills
ONLINE STRATEGY

9. How to stay ahead of the
competition?

10. How to stay ahead of the competition?
• Understanding the task ahead
• Don’t take the easy option...
• Know your competitors!
• Create your platforms
• Developing an effective strategy

11. Understanding the task ahead
• Be honest with yourself....
Q. Are you happy with your website?
“yeah it looks great!”
Q. Are you happy with your online presence?
“yeah...I rank really well”

12. Key Questions
Ask yourself a number of straight questions...
• Do I have the correct platforms in place?
• Do I invest enough time?
• Do I invest enough money?
• Do I have an effective strategy?
• Do I have enough resource?

13. The BIG Question
• What do I want to achieve?

14. Understanding the task ahead
• How big is your footprint?
• How many back links do you have?
• Who is linking to you?
– Are these site worth investing more time into?
– Are they relevant?
– Where are the opportunities?
• Are your keywords working? Research!
– What levels of traffic are they producing

15. Understanding the task ahead
• Traffic & goals
– How much traffic are you receiving
– Where is your traffic coming from
– Do you have set goals in place
Google Analytics
Direct Traffic
Referral Traffic
Search Engines

16. Don’t take the easy option..
• Don’t be fooled
• Don’t be tempted
• Online marketing is a long
term and continuous
commitment
• Cheap is not always best

17. Know your competitors!
• Guarantee that they know you!
• How big are your competitors footprint?
• How many back links do they have?
• Who is linking to them?
• What keyword are they optimising for?

18. Use effective tools

19. Create your platforms
• What platform should you use?
– Dependent upon business needs
– Dependent upon budget

20. Create your platforms
• Are they easy to use?
• Are they flexible?
• Will they enable you to grow or will they
stunt your growth?
• Will they help to achieve your original aims
and objectives?

21. Developing an effective strategy
• Where do you start?
• Aims and objectives
– What are you aiming to achieve?
• Traffic?
• Revenue?
• Reputation?
• Research
– Market
– Keywords
– Competitors
• Agree your keywords

22. Developing an effective strategy
• Resource
– Do you have the resource in place to deliver
– Do they have a clear understanding
– Roles and responsibilities

23. Build an online road map
Explore
Network
Content
Strategy
Research On-page SEO

24. Communication is key
• The business matrix
Client 1 Client 2 Client 3 Client 4
Service 1
Service 2
Service 3
Service 4

25. Summary
• Research
• Flexible platforms
• Strategy
• Organisation
• Pro activity
• Being smart
• Hard work