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Surprise, You’ve Got Friends!
Problem Definition:
  Want to present the serendipitous connections?
  How do we define and mine surprise?                                     Then
Aspects of Surprise:
  Uncanny vs Unexpected
  Surprise can be measured as the change in prior
  to posterior probability, is time dependent.
Approaches/Main Idea
  Explicit communities, e.g. flickr group, are also connected by
  implicit groups, e.g. personomy measures, co-location via geo tags.
  Can find two people at this moment, this place, with the greatest
  Explicit Distance, and smallest Implicit Distance, this may surprise
  or abhor these people.
                                                                           Now
Weighting
 Consider geo similarity. Inverse weight geo location
 by radius of bounding box, or “fame” of location.
Test Case
  Use geo tagged flickr pictures to find two strangers
  at a gathering that have a visited the same unusual
  location in the past.
A unit of surprise --- a wow
                                                 may be defined for a single
                                                 model M as the amount of
                                                 surprise corresponding to a
                                                 two-fold variation between
                                                 P(M|D) and P(M), i.e., as log
                                                 P(M|D)/P(M)
                                                  (with log taken in base 2)





 •
 L. Itti & P. Baldi, Proc. IEEE-CVPR, 2005

 •
 L. Itti & P. Baldi, Proc. NIPS, 2006
First approximation



    Took the flickr group ISWC

         1.  Extract the tag distribution of the event based on the photos in
    the group(E)

    
 2.
For each user:
           Took the user vector and computer the TF-IDF using the group
              factor as the IDF
    
 3.
For each pair of users
    
      Compute the cosine similarity
Results




The two “Closest - furthest” people in this group
are from the same research institute in Ireland, DERI
Base Case




The base-case, using all the information, gives the
same result, however the fist pass analysis was
naive
Plenty of signals that we wanted to take into account:

Network of friends (two individuals were friends in flickr)

All tags from all users

Geo Coordinates

etc etc etc
Some Applications

Dating Service

For Academics
Some Broader Issues

Surprise is time dependent, current signals from some SNS are highly
bursty, e.g. batch upload in flickr

  Connecting this analysis to real world sensors would seem to offer a
  method for extracting better information on calculating priors.
  Connecting across data sources certainly will

A Pleasure Device “Surprise Engine” may become a tunable mess, much
like current search engines.

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Mining Surprise

  • 1. Surprise, You’ve Got Friends! Problem Definition: Want to present the serendipitous connections? How do we define and mine surprise? Then Aspects of Surprise: Uncanny vs Unexpected Surprise can be measured as the change in prior to posterior probability, is time dependent. Approaches/Main Idea Explicit communities, e.g. flickr group, are also connected by implicit groups, e.g. personomy measures, co-location via geo tags. Can find two people at this moment, this place, with the greatest Explicit Distance, and smallest Implicit Distance, this may surprise or abhor these people. Now Weighting Consider geo similarity. Inverse weight geo location by radius of bounding box, or “fame” of location. Test Case Use geo tagged flickr pictures to find two strangers at a gathering that have a visited the same unusual location in the past.
  • 2. A unit of surprise --- a wow may be defined for a single model M as the amount of surprise corresponding to a two-fold variation between P(M|D) and P(M), i.e., as log P(M|D)/P(M) (with log taken in base 2) • L. Itti & P. Baldi, Proc. IEEE-CVPR, 2005 • L. Itti & P. Baldi, Proc. NIPS, 2006
  • 3.
  • 4. First approximation Took the flickr group ISWC      1.  Extract the tag distribution of the event based on the photos in the group(E) 2. For each user: Took the user vector and computer the TF-IDF using the group factor as the IDF 3. For each pair of users Compute the cosine similarity
  • 5. Results The two “Closest - furthest” people in this group are from the same research institute in Ireland, DERI
  • 6. Base Case The base-case, using all the information, gives the same result, however the fist pass analysis was naive
  • 7. Plenty of signals that we wanted to take into account: Network of friends (two individuals were friends in flickr) All tags from all users Geo Coordinates etc etc etc
  • 9. Some Broader Issues Surprise is time dependent, current signals from some SNS are highly bursty, e.g. batch upload in flickr Connecting this analysis to real world sensors would seem to offer a method for extracting better information on calculating priors. Connecting across data sources certainly will A Pleasure Device “Surprise Engine” may become a tunable mess, much like current search engines.