10 step marketing plan for mang inasal ianne patrick santiago

10 STEP Marketing Plan for MANG INASAL MEALS Ianne Patrick P. Santiago February 2011

[object Object],[object Object],[object Object],[object Object],Disclaimer

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps 1 to 5 Teens appetite at Mang Inasal

[object Object],[object Object],[object Object],[object Object],[object Object],Steps 6 to 10 Teens choose meals that can fill their stomach

1. Mang Inasal PTM are teens that have big appetite ,[object Object],[object Object],[object Object]

2. My PTM’s NWD ,[object Object],[object Object],[object Object]

PTM’s needs to fill their stomach Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I need to eat food that can fill my stomach I can treat my barkada and family

2. PTM’s needs, wants & demands ,[object Object],[object Object],[object Object]

3a. Direct and indirect products that address my PTM’s NWD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3b. Create 2 Positioning Maps ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Mang Inasal focus in niche marketing gap ,[object Object],[object Object],[object Object],[object Object],[object Object]

5a. Estimate the market size using competitor data ,[object Object],[object Object],[object Object],[object Object],[object Object]

5b. Estimate the market size using company data Company Data Product Mang Inasal McDonalds Jollibee

5c. Estimate the market size using customer data ,[object Object],[object Object]

5. Decide on market size in pesos, not in number of people ,[object Object],[object Object],[object Object],Use instinct and best business judgment to finalize market size

6a. Photo of product category ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6a. Show how product looks vs. competition Product shot 1 of direct competitors Product shot 2 of indirect competitors How product looks in supermarket shelves or point of sales

6b. What makes Mang Inasal different as a fast food? ,[object Object],[object Object],[object Object]

7. Price ,[object Object],[object Object],[object Object],[object Object]

8a. Which of these modes does your product use? ** Pls. rank most used, 1-highest use

8a. Your products Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8a. Samples of Promo ,[object Object],This can be in multiple slides

8b. Competitor promo ,[object Object],[object Object],[object Object],[object Object]

8b. Competitor promo ,[object Object],Can be multiple slides

9. Mang Inasal is a nationwide fast food service ,[object Object],[object Object],[object Object],[object Object]

10. What is the generic winning strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object]

10. Mang Inasal is a niche fast food ,[object Object],[object Object]

10 step marketing plan for mang inasal ianne patrick santiago

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