As consumer interest grows brands and agencies are reacting quite favorably to the new platform with roughly 30.6% of polled agencies looking at the iPad as a sought after advertising channel (STRATA, Jan 2011) and an estimated 67% of surveyed media buyers planning to allocate budget toward iPad/Tablet advertising this year (Deutsche Bank, 2011). These numbers, in our opinion are very interesting seeing how the iPad has only been in market for a full year.
So with consumer interest at an all time high and increasing focus from an advertising perspective, how should brands engages with the iPad/Tablet device? Yes, there is always the use of banner media to drive awareness and apps to encourage repeat use and loyalty; however what does it take to be successful with a Tablet execution?
Salesforce Miami User Group Event - 1st Quarter 2024
iPad: 10 + 1 Things to Know for the Mobile Marketer
1. iPad: 10 + 1 Things to Know for the Mobile Marketer 110304
2.
3.
4.
5.
6. 5. It is Entertaining Source: eMarketer, Forrester Research “US Tablet Buyer are Multi-PC Consumers”, 2010, ReadWriteWeb, “10 BI Tools for the iPad,”2011 Which of the following devices do you think is the most enjoyable for playing games? Which of the following device would you not buy after owning an iPad? Portable Gaming Device 60% iPad 23% Smartphone 8%
7.
8.
9.
10.
11.
12. + 1: It ’s Just the Beginning! http://blogs.wsj.com/japanrealtime/2010/05/26/sony-rolls-out-a-new-display/
13.
14. Thank you team iconmobile lauren brown sr. account director [email_address] paul cowman strategist paul.cowman@iconmobile.com
eMarketer estimated in December that 24 million tablets, including 19.4 million iPads, would be sold in the US this year, more than doubling last year ’ s sales figures . Worldwide, eMarketer forecasts 43.6 million tablet sales this year , up from 15.7 million in 2010. More than three in four tablets sold around the world will be an iPad http://www.emarketer.com/Article.aspx?R=1008256 Steve Jobs, in unveiling the iPad 2 yesterday said iPad 1, currently has a 90% market share, sold 14.8 million units and generated $9.5 billion in revenue. iPad 2 starts at around $499 where competitors start around $700
The new iPad 2 will be thinner and faster. It will have an A5 chip which is designed to act as a 2 nd calculation engine. This will boost graphic performance 9 fold. Furthermore, it will have a front and rear camera
http://blogs.wsj.com/digits/2011/03/01/as-second-ipad-looms-so-does-talk-of-tablet-price-war/ If you look at the global sales for tablets, eMarketer is predicting 43.6 million units sold this year, which will increase 86% to reach 81.3 million units sold by 2012.