SlideShare une entreprise Scribd logo
1  sur  14
Télécharger pour lire hors ligne
iPad: 10 + 1 Things to Know for the Mobile Marketer 110304
1. One of the Fastest Selling CE Devices  Source: Mary Meeker June 2010, Microsoft Press Release, Nov 2010, Morgan Stanley Research  ,[object Object],Number of Days to Sell 1MM Units  Xbox Kinect  …… ..……………………………………………… 10 Days  Nintendo Wii …… ..……………………………………………… 13 Days  Nintendo DS …… ..……………………………………………… 15 Days  iPad …… ..………………………………………………28 Days  iPhone …… ..………………………………………………74 Days
2. It is mobile, but it is not a Smartphone  ,[object Object],[object Object],[object Object],[object Object],Source: About.com ,  “Comparing Features”
3. Usage is Growing  ,[object Object],[object Object],[object Object],[object Object],Source: Yudu,  “The Apple iPad” 2010 Gigaom Nov 2010,, eMarketer: UM and Time Inc Study Sept 2010
4. It is Here to Stay  ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: CNET Sept 2010, Wall Street Journal 2011, Mashables
5. It is Entertaining Source: eMarketer, Forrester Research  “US Tablet Buyer are Multi-PC Consumers”, 2010, ReadWriteWeb, “10 BI Tools for the iPad,”2011 Which of the following devices do you think is the most enjoyable for playing games? Which of the following device would you not buy after owning an iPad? Portable Gaming Device 60% iPad 23% Smartphone 8%
6. It is Business Source: eMarketer, Forrester Research  “US Tablet Buyer are Multi-PC Consumers”, 2010, ReadWriteWeb, “10 BI Tools for the iPad,”2011, Media Post, Feb 2011 ,[object Object],[object Object],[object Object],[object Object]
7. It is Reshaping Commerce  Source: Mashables, 2010: Forrester, ChangeWave Research 2010, Shopatron, 2010 ,[object Object],[object Object],[object Object],[object Object]
8. It is Multi-Device ,[object Object],[object Object],[object Object]
9.It is Multi-User  ,[object Object],[object Object]
10. It is More than Just a Digital Experience  ,[object Object],[object Object],[object Object],[object Object]
+ 1: It ’s Just the Beginning! http://blogs.wsj.com/japanrealtime/2010/05/26/sony-rolls-out-a-new-display/
Summary  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you team iconmobile lauren brown  sr. account director [email_address] paul cowman strategist paul.cowman@iconmobile.com

Contenu connexe

En vedette

Smart phones and how they affect our lives
Smart phones and how they affect our livesSmart phones and how they affect our lives
Smart phones and how they affect our livesckap5
 
Effects of Social Media on Youth
Effects of Social Media on YouthEffects of Social Media on Youth
Effects of Social Media on YouthKamlesh Thakur
 
Condition of women in India
Condition of women in IndiaCondition of women in India
Condition of women in IndiaPrashant Sharma
 
Women Of India
Women  Of  IndiaWomen  Of  India
Women Of IndiaSeema Jain
 
7 Ways to Use Social Media to Build Stunning Business and Personal Brands
7 Ways to Use Social Media to Build Stunning Business and Personal Brands7 Ways to Use Social Media to Build Stunning Business and Personal Brands
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
 
Women safety in india
Women safety in indiaWomen safety in india
Women safety in indiaMahender Mahi
 
Effects of social media on Youth
Effects of social media on YouthEffects of social media on Youth
Effects of social media on YouthSubham Dwivedi
 
Smartphones powerpoint presentation
Smartphones powerpoint presentationSmartphones powerpoint presentation
Smartphones powerpoint presentationnhla4
 
Communication body language
Communication   body languageCommunication   body language
Communication body languageSeta Wicaksana
 
38 gestures of body language
38 gestures of body language38 gestures of body language
38 gestures of body languagemelodeepop
 

En vedette (17)

Smart phones and how they affect our lives
Smart phones and how they affect our livesSmart phones and how they affect our lives
Smart phones and how they affect our lives
 
Effects of Social Media on Youth
Effects of Social Media on YouthEffects of Social Media on Youth
Effects of Social Media on Youth
 
Condition of women in India
Condition of women in IndiaCondition of women in India
Condition of women in India
 
Women Of India
Women  Of  IndiaWomen  Of  India
Women Of India
 
7 Ways to Use Social Media to Build Stunning Business and Personal Brands
7 Ways to Use Social Media to Build Stunning Business and Personal Brands7 Ways to Use Social Media to Build Stunning Business and Personal Brands
7 Ways to Use Social Media to Build Stunning Business and Personal Brands
 
Women safety in india
Women safety in indiaWomen safety in india
Women safety in india
 
Safety of women
Safety of womenSafety of women
Safety of women
 
Women in india
Women in indiaWomen in india
Women in india
 
Professtional Vs Personal Life
Professtional Vs Personal LifeProfesstional Vs Personal Life
Professtional Vs Personal Life
 
Effects of social media on Youth
Effects of social media on YouthEffects of social media on Youth
Effects of social media on Youth
 
10 Amazing facts about WhatsApp
10 Amazing facts about WhatsApp10 Amazing facts about WhatsApp
10 Amazing facts about WhatsApp
 
Smartphones powerpoint presentation
Smartphones powerpoint presentationSmartphones powerpoint presentation
Smartphones powerpoint presentation
 
whatsapp ppt
whatsapp pptwhatsapp ppt
whatsapp ppt
 
Status of women
Status of womenStatus of women
Status of women
 
Communication body language
Communication   body languageCommunication   body language
Communication body language
 
38 gestures of body language
38 gestures of body language38 gestures of body language
38 gestures of body language
 
Body language ppt
Body language pptBody language ppt
Body language ppt
 

Dernier

UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 

Dernier (20)

20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 

iPad: 10 + 1 Things to Know for the Mobile Marketer

  • 1. iPad: 10 + 1 Things to Know for the Mobile Marketer 110304
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 5. It is Entertaining Source: eMarketer, Forrester Research “US Tablet Buyer are Multi-PC Consumers”, 2010, ReadWriteWeb, “10 BI Tools for the iPad,”2011 Which of the following devices do you think is the most enjoyable for playing games? Which of the following device would you not buy after owning an iPad? Portable Gaming Device 60% iPad 23% Smartphone 8%
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. + 1: It ’s Just the Beginning! http://blogs.wsj.com/japanrealtime/2010/05/26/sony-rolls-out-a-new-display/
  • 13.
  • 14. Thank you team iconmobile lauren brown sr. account director [email_address] paul cowman strategist paul.cowman@iconmobile.com

Notes de l'éditeur

  1. http://readwriteweb.com/enterprise/2011/02/10-ipad-business-intelligence-tools.php http://www.slideshare.net/pathf/should-the-ipad-be-in-your-product-strategy http://www.slideshare.net/mrtomollerton/the-future-of-digital-4341789 http://www.slideshare.net/edog1203/stanford-cs193p-designing-for-ipad http://www.slideshare.net/mringlein/designing-iphone-ipad-apps http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145342&nid=123950
  2. eMarketer estimated in December that 24 million tablets, including 19.4 million iPads, would be sold in the US this year, more than doubling last year ’ s sales figures . Worldwide, eMarketer forecasts 43.6 million tablet sales this year , up from 15.7 million in 2010. More than three in four tablets sold around the world will be an iPad http://www.emarketer.com/Article.aspx?R=1008256 Steve Jobs, in unveiling the iPad 2 yesterday said iPad 1, currently has a 90% market share, sold 14.8 million units and generated $9.5 billion in revenue. iPad 2 starts at around $499 where competitors start around $700
  3. The new iPad 2 will be thinner and faster. It will have an A5 chip which is designed to act as a 2 nd calculation engine. This will boost graphic performance 9 fold. Furthermore, it will have a front and rear camera
  4. http://blogs.wsj.com/digits/2011/03/01/as-second-ipad-looms-so-does-talk-of-tablet-price-war/ If you look at the global sales for tablets, eMarketer is predicting 43.6 million units sold this year, which will increase 86% to reach 81.3 million units sold by 2012.
  5. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145342&nid=123950
  6. http://www.chicagotribune.com/business/ct-biz-0220-ipad-shopping-20110220,0,7545823.story